Comments on: The Marketing of Unmarketing – A History & Primer

By: » Friending Up Your Customers: Borrowing The Language Of Social Networking To Be A Better Marketer

Tue, 22 Sep 2009 19:50:28 +0000

[...] Jason Falls wrote earlier this year that when people ask him about the difference in marketing today vs. marketing 10 years ago, he replies: “The American, and even world, consumer got tired of being talked at and has demanded to be spoken with.” He goes on to pose the question: “How can your marketing efforts become more human today?” He has some suggestions that center around thinking of customers not as targets, but as friends, being (therefore) responsive and including them in your efforts. [...]

By: The Conversation Flow · Friending Up Your Customers: Borrowing the language of social networking to be a better marketer

Sat, 22 Aug 2009 22:43:43 +0000

By: Ryan Stephens Marketing » 11 Essential Blog Posts for March 2009

Ryan Stephens Marketing » 11 Essential Blog Posts for March 2009 — Sun, 21 Jun 2009 17:34:06 +0000

[...] The Marketing of Unmarketing, A History & Primer – Jason Falls (Social Media Explorer) This is a longer post, but possibly my favorite of the month. Jason gives a quick history of the transition from old marketing to new marketing, shares some great quotes from some thought leaders like Jeremiah Owyang, Hugh MacLeod, and Chris Heuer, and offers some great tips for becoming an unmarketer. Finally, he concludes with some great tips of his own and the slides from a presentation he did on the subject. [...]

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By: Yes. My Voice Matters. | Kyle Lacy, Social Media - Indianapolis

Yes. My Voice Matters. | Kyle Lacy, Social Media - Indianapolis — Mon, 02 Mar 2009 12:51:14 +0000

[...] was reading through my weekly intake of Jason Falls at Social Media Explorer and came across a post with a reference from the Cluetrain Manifesto. First off, I love the book. I read it when it came [...]

By: Peter Efland

Peter Efland — Mon, 02 Mar 2009 11:24:42 +0000

Wow, I have to read through your post again to really let it sink in. But great compilation, and great presentation. Really great post.

By: Peter Efland

Peter Efland — Mon, 02 Mar 2009 11:24:42 +0000

Wow, I have to read through your post again to really let it sink in. But great compilation, and great presentation. Really great post.

By: JasonFalls

JasonFalls — Fri, 27 Feb 2009 14:01:32 +0000

Mark me down for May 14-16, George. I'm coming to London. Will let you know on Twitter when we're doing a meet-up of some sort.

Thanks for sharing my post and for commenting.

By: JasonFalls

JasonFalls — Fri, 27 Feb 2009 14:01:32 +0000

Mark me down for May 14-16, George. I'm coming to London. Will let you know on Twitter when we're doing a meet-up of some sort.

Thanks for sharing my post and for commenting.

By: JasonFalls

JasonFalls — Fri, 27 Feb 2009 14:00:27 +0000

Thanks, Brian — for the knowledge, the comment and the compliment. And I have Brand Hijack on my bookshelf in the office. Mukreting … long-time subscriber. Thank you for reminding me and sharing!

By: JasonFalls

JasonFalls — Fri, 27 Feb 2009 14:00:27 +0000

Thanks, Brian — for the knowledge, the comment and the compliment. And I have Brand Hijack on my bookshelf in the office. Mukreting … long-time subscriber. Thank you for reminding me and sharing!