Comments on: The Marketing of Unmarketing – A History & Primer

By: How Far Does a “Like” Take You?

How Far Does a “Like” Take You? — Wed, 18 May 2011 13:51:15 +0000

[...] a platform to advertise. That is where most traditional marketers miss the point, according to Jason Falls, “Companies need to come down from their Ivory Towers and talk to the people with whom they hope [...]

By: JasonFalls

JasonFalls — Fri, 25 Feb 2011 22:51:01 +0000

Honestly, the first time I saw you pop up on Twitter I thought, “Who's the

douche who stole that SXSW panel's title as his brand?” Good thing I don't

run with first impressions. Heh.

By: unmarketing

unmarketing — Thu, 24 Feb 2011 06:43:11 +0000

(hangs head, walks away) you SHOULD have seen our meeting coming!!

By: JasonFalls

JasonFalls — Thu, 24 Feb 2011 06:27:44 +0000

Considering this was from February of 2009 and the nucleus of this was a talk given at SXSW in 2008 … long before I knew you … you shouldn't be. Heh.

By: unmarketing

unmarketing — Thu, 24 Feb 2011 06:23:15 +0000

I'm not offended I wasn't mentioned in a post titled as this. Nope, not one bit

By: » Friending Up Your Customers: Borrowing The Language Of Social Networking To Be A Better Marketer

Tue, 22 Sep 2009 19:50:28 +0000

[...] Jason Falls wrote earlier this year that when people ask him about the difference in marketing today vs. marketing 10 years ago, he replies: â€œThe American, and even world, consumer got tired of being talked at and has demanded to be spoken with.â€ He goes on to pose the question:Â â€œHow can your marketing efforts become more human today?â€ He has some suggestions that center around thinking of customers not as targets, but as friends, being (therefore) responsive and including them in your efforts. [...]

By: The Conversation Flow · Friending Up Your Customers: Borrowing the language of social networking to be a better marketer

Sat, 22 Aug 2009 22:43:43 +0000

By: Ryan Stephens Marketing » 11 Essential Blog Posts for March 2009

Ryan Stephens Marketing » 11 Essential Blog Posts for March 2009 — Sun, 21 Jun 2009 17:34:06 +0000

[...] The Marketing of Unmarketing, A History & Primer – Jason Falls (Social Media Explorer) This is a longer post, but possibly my favorite of the month. Jason gives a quick history of the transition from old marketing to new marketing, shares some great quotes from some thought leaders like Jeremiah Owyang, Hugh MacLeod, and Chris Heuer, and offers some great tips for becoming an unmarketer. Finally, he concludes with some great tips of his own and the slides from a presentation he did on the subject. [...]

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By: Yes. My Voice Matters. | Kyle Lacy, Social Media - Indianapolis

Yes. My Voice Matters. | Kyle Lacy, Social Media - Indianapolis — Mon, 02 Mar 2009 12:51:14 +0000

[...] was reading through my weekly intake of Jason Falls at Social Media Explorer and came across a post with a reference from the Cluetrain Manifesto. First off, I love the book. I read it when it came [...]

By: Peter Efland

Peter Efland — Mon, 02 Mar 2009 11:24:42 +0000

Wow, I have to read through your post again to really let it sink in. But great compilation, and great presentation. Really great post.