From the monthly archives:

March 2009

Rosen Revisits Buzz With Another Must-Read

by Jason Falls · March 31, 2009

Jason Falls

Jason Falls

There are five books I keep within reach in my office. Sometimes I need a reminder on some of the wisdom offered within. Other times I need to produce a pithy quote to convince a client I haven’t lost my mind. And, of course, I also want to appear to be smart to people who visit.

Those five books are The Cluetrain Manifesto by Doc Searls, Chris Locke, Rick Levine and David Weinberger; The Tipping Point by Malcolm Gladwell; Brand Hijack by Alex Wipperfürth; The Anatomy of Buzz by Emanuel Rosen and The Complete Far Side by Gary Larson. Sometimes you just need to laugh.

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3 comments

When Twitter Isn’t Appropriate

by Jason Falls · March 30, 2009

Jason Falls

Jason Falls

We’re at a point in the evolution of the information age, the age of self-publishing, Web 2.0 or whatever we want to label where we are in our increasingly wired world, that, if we do not establish some parameters of behavior, we’ll lose it all. This notion struck me as I read an article by Maryclarie Dale of the Associated Press called, “Tweets Unwanted Twist At Trial.”

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112 comments

How to Embrace the Process of Social Media

by David Finch · March 27, 2009

David Finch

David Finch

Creating “buzz” around your product, business or event is the demand from clients to all social media marketing strategists. The common question is, can you take or produce a piece of content and make it go viral?” Can you wave your social media marketing wand and make everyone want to read it? Can you also use the same trickery and create traffic for our website?

For many, these practices are this magical event that must be forced upon the viewer or reader so that everyone will talk about “their thing.” However, buzz isn’t an event, but a reaction to a process. That process doesn’t start with a video on YouTube, but with a marketing strategy that encompasses social media and word-of-mouth marketing both online and offline.

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44 comments

One Can’t Miss Blogging For Business Event

by Jason Falls · March 26, 2009

Jason Falls and Liz Strauss
Jason Falls and Liz Strauss via Jason’s Flickr

If you had to pick one person to learn blogging for business from, it just might have to be Liz Strauss. She was and is a pioneer in the field of blogging and continues to be an envelope-pushing thought leader in the social media space. Wouldn’t it be great if you could just hang out and learn from her?

Well, you can. Only it’s not just her.

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11 comments

Quick ‘n Dirty Social Media Monitoring Guide: Intermediate Edition

by Kat French · March 25, 2009

Kat French

Kat French

Since I started contributing to this blog back in June of last year, I’ve had a few posts that seemed to really provide value.  Of those, the Quick n’ Dirty Guide to Social Media Monitoring was the one that got the most traffic, comments, links, and tweets.  

In that post, we discussed how to set up a very basic social media monitoring system that you could implement in about a half hour or less per day, using only free tools like Google Alerts, Delicious, Flickr and YouTube.  We also discussed the importance of simply claiming your brand name and space on sites like Twitter and Facebook’s Pages. 

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136 comments

My Pitch Log Mashup, Vol. 3

by Jason Falls · March 24, 2009

Jason Falls

Jason Falls

It’s time for another Pitch Log Mashup and after South by Southwest, I’ve got a ton of new tools and programs to tell you about. There will be some tools I single out to write about more extensively, but this give me an opportunity to share more and more often. This is volume three of that effort. See Volume 1 here. Volume 2 is here.

And if you’re interested in pitching me something, increase your chances and read the “How To Pitch SME” page. If you’re wondering why your pitch didn’t make it on my list, see the, “How To Pitch SME” page. If you’re still not sure, re-read the, “How To Pitch SME” page.

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9 comments

The Napoleon Dynamite Guide To Social Media

by Jason Falls · March 23, 2009

Jason Falls

Jason Falls

There’s a pretty good chance if you search the archives of any social media blogger, consultant, advisor or even novice, you’ll see the advice, “you have to add value.” It’s the biggest hurdle to overcome for corporate marketers trying to find their way into social media. You have to give to get in a relationship with your customers. And giving them a product to buy isn’t good enough anymore.

Whether you’re giving them engaging content on your website or just responsiveness to their complaints on Twitter, social media success is almost always predicated on karma.

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16 comments

How to Maximize Your Social Media Interaction

by David Finch · March 20, 2009

David Finch

David Finch

Within the past week, Facebook has rolled out their latest redesign. While at first I wasn’t sure if I cared for the new format, after a week of using it, I’m really starting to like it. As a matter of fact, I like it better then any of the previous designs.

The most noticeable change is the filters and the real-time news feed. Being able to monitor these steams of text, photos and videos by the filters I have setup has been extremely useful. Being able to separate my friends by geography, niche, family etc. I am now finding Facebook more easy to use.

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9 comments

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