There are five books I keep within reach in my office. Sometimes I need a reminder on some of the wisdom offered within. Other times I need to produce a pithy quote to convince a client I haven’t lost my mind. And, of course, I also want to appear to be smart to people who visit.
Those five books are The Cluetrain Manifesto by Doc Searls, Chris Locke, Rick Levine and David Weinberger; The Tipping Point by Malcolm Gladwell; Brand Hijack by Alex WipperfÃ¼rth; The Anatomy of Buzz by Emanuel Rosen and The Complete Far Side by Gary Larson. Sometimes you just need to laugh.