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	<title>Comments on: Marketing Without Faking It &#8211; A Case Study</title>
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	<link>http://www.socialmediaexplorer.com/digital-marketing/marketing-without-faking-it-a-case-study/</link>
	<description>Social Media Consulting, Public Speaking and Education</description>
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		<title>By: JasonFalls</title>
		<link>http://www.socialmediaexplorer.com/digital-marketing/marketing-without-faking-it-a-case-study/comment-page-1/#comment-33585</link>
		<dc:creator>JasonFalls</dc:creator>
		<pubDate>Tue, 09 Feb 2010 05:14:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaexplorer.com/?p=1245#comment-33585</guid>
		<description>Thanks, Steve!</description>
		<content:encoded><![CDATA[<p>Thanks, Steve!</p>
]]></content:encoded>
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		<title>By: Steve Rosenbaum</title>
		<link>http://www.socialmediaexplorer.com/digital-marketing/marketing-without-faking-it-a-case-study/comment-page-1/#comment-33584</link>
		<dc:creator>Steve Rosenbaum</dc:creator>
		<pubDate>Tue, 09 Feb 2010 05:05:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaexplorer.com/?p=1245#comment-33584</guid>
		<description>What an awesome story! It doesn&#039;t surprise me... though. I live in Austin and work with companies on how they can use social media to improve their business.  Z&#039;Tejas, and their sister restaurants are class acts in every sense! Great job, Deborah!</description>
		<content:encoded><![CDATA[<p>What an awesome story! It doesn&#39;t surprise me&#8230; though. I live in Austin and work with companies on how they can use social media to improve their business.  Z&#39;Tejas, and their sister restaurants are class acts in every sense! Great job, Deborah!</p>
]]></content:encoded>
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		<title>By: JasonFalls</title>
		<link>http://www.socialmediaexplorer.com/digital-marketing/marketing-without-faking-it-a-case-study/comment-page-1/#comment-28553</link>
		<dc:creator>JasonFalls</dc:creator>
		<pubDate>Mon, 08 Feb 2010 21:14:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaexplorer.com/?p=1245#comment-28553</guid>
		<description>Thanks, Steve!</description>
		<content:encoded><![CDATA[<p>Thanks, Steve!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: JasonFalls</title>
		<link>http://www.socialmediaexplorer.com/digital-marketing/marketing-without-faking-it-a-case-study/comment-page-1/#comment-28554</link>
		<dc:creator>JasonFalls</dc:creator>
		<pubDate>Mon, 08 Feb 2010 21:14:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaexplorer.com/?p=1245#comment-28554</guid>
		<description>Thanks, Steve!</description>
		<content:encoded><![CDATA[<p>Thanks, Steve!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Steve Rosenbaum</title>
		<link>http://www.socialmediaexplorer.com/digital-marketing/marketing-without-faking-it-a-case-study/comment-page-1/#comment-28552</link>
		<dc:creator>Steve Rosenbaum</dc:creator>
		<pubDate>Mon, 08 Feb 2010 21:05:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaexplorer.com/?p=1245#comment-28552</guid>
		<description>What an awesome story! It doesn&#039;t surprise me... though. I live in Austin and work with companies on how they can use social media to improve their business.  Z&#039;Tejas, and their sister restaurants are class acts in every sense! Great job, Deborah!</description>
		<content:encoded><![CDATA[<p>What an awesome story! It doesn&#39;t surprise me&#8230; though. I live in Austin and work with companies on how they can use social media to improve their business.  Z&#39;Tejas, and their sister restaurants are class acts in every sense! Great job, Deborah!</p>
]]></content:encoded>
	</item>
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		<title>By: Shitij Nigam</title>
		<link>http://www.socialmediaexplorer.com/digital-marketing/marketing-without-faking-it-a-case-study/comment-page-1/#comment-21221</link>
		<dc:creator>Shitij Nigam</dc:creator>
		<pubDate>Sun, 09 Aug 2009 10:09:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaexplorer.com/?p=1245#comment-21221</guid>
		<description>Wow. A nice way of bringing that &#039;personal touch&#039; into the business. Great one.</description>
		<content:encoded><![CDATA[<p>Wow. A nice way of bringing that &#39;personal touch&#39; into the business. Great one.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: DrGerius</title>
		<link>http://www.socialmediaexplorer.com/digital-marketing/marketing-without-faking-it-a-case-study/comment-page-1/#comment-11364</link>
		<dc:creator>DrGerius</dc:creator>
		<pubDate>Wed, 13 May 2009 23:43:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaexplorer.com/?p=1245#comment-11364</guid>
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	</item>
	<item>
		<title>By: sean kari</title>
		<link>http://www.socialmediaexplorer.com/digital-marketing/marketing-without-faking-it-a-case-study/comment-page-1/#comment-4634</link>
		<dc:creator>sean kari</dc:creator>
		<pubDate>Fri, 24 Apr 2009 12:58:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaexplorer.com/?p=1245#comment-4634</guid>
		<description>I would like to say Best way to market is thru back links to your site.&lt;br&gt;&lt;br&gt;sean kari&lt;br&gt;&lt;a href=&quot;http://needmakemoney.blogspot.com/&quot; rel=&quot;nofollow&quot;&gt;http://needmakemoney.blogspot.com/&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>I would like to say Best way to market is thru back links to your site.</p>
<p>sean kari<br /><a href="http://needmakemoney.blogspot.com/" rel="nofollow">http://needmakemoney.blogspot.com/</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: sean kari</title>
		<link>http://www.socialmediaexplorer.com/digital-marketing/marketing-without-faking-it-a-case-study/comment-page-1/#comment-12731</link>
		<dc:creator>sean kari</dc:creator>
		<pubDate>Fri, 24 Apr 2009 12:58:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaexplorer.com/?p=1245#comment-12731</guid>
		<description>I would like to say Best way to market is thru back links to your site.&lt;br&gt;&lt;br&gt;sean kari&lt;br&gt;&lt;a href=&quot;http://needmakemoney.blogspot.com/&quot; rel=&quot;nofollow&quot;&gt;http://needmakemoney.blogspot.com/&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>I would like to say Best way to market is thru back links to your site.</p>
<p>sean kari<br /><a href="http://needmakemoney.blogspot.com/" rel="nofollow">http://needmakemoney.blogspot.com/</a></p>
]]></content:encoded>
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	<item>
		<title>By: Joe Lima</title>
		<link>http://www.socialmediaexplorer.com/digital-marketing/marketing-without-faking-it-a-case-study/comment-page-1/#comment-3198</link>
		<dc:creator>Joe Lima</dc:creator>
		<pubDate>Tue, 24 Mar 2009 18:52:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaexplorer.com/?p=1245#comment-3198</guid>
		<description>Hi Jason,&lt;br&gt;Had this tagged and finally read it.  This article highlights a real contradiction that exists in companies.  You thought Deborah was targeting you because of your prominence within the social media space (and don&#039;t be modest).  In fact, she was being nice with no ulterior motive.  There is the rub.  How to be nice to people when others in the company are concerned about conversion rate, tone, reach, etc?  Perhaps it is being nice only some of the time but that seems to go against the ethos of social media.   Any suggestions on how to be social without being deliberate or obvious?</description>
		<content:encoded><![CDATA[<p>Hi Jason,<br />Had this tagged and finally read it.  This article highlights a real contradiction that exists in companies.  You thought Deborah was targeting you because of your prominence within the social media space (and don&#39;t be modest).  In fact, she was being nice with no ulterior motive.  There is the rub.  How to be nice to people when others in the company are concerned about conversion rate, tone, reach, etc?  Perhaps it is being nice only some of the time but that seems to go against the ethos of social media.   Any suggestions on how to be social without being deliberate or obvious?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Joe Lima</title>
		<link>http://www.socialmediaexplorer.com/digital-marketing/marketing-without-faking-it-a-case-study/comment-page-1/#comment-12732</link>
		<dc:creator>Joe Lima</dc:creator>
		<pubDate>Tue, 24 Mar 2009 18:52:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaexplorer.com/?p=1245#comment-12732</guid>
		<description>Hi Jason,&lt;br&gt;Had this tagged and finally read it.  This article highlights a real contradiction that exists in companies.  You thought Deborah was targeting you because of your prominence within the social media space (and don&#039;t be modest).  In fact, she was being nice with no ulterior motive.  There is the rub.  How to be nice to people when others in the company are concerned about conversion rate, tone, reach, etc?  Perhaps it is being nice only some of the time but that seems to go against the ethos of social media.   Any suggestions on how to be social without being deliberate or obvious?</description>
		<content:encoded><![CDATA[<p>Hi Jason,<br />Had this tagged and finally read it.  This article highlights a real contradiction that exists in companies.  You thought Deborah was targeting you because of your prominence within the social media space (and don&#39;t be modest).  In fact, she was being nice with no ulterior motive.  There is the rub.  How to be nice to people when others in the company are concerned about conversion rate, tone, reach, etc?  Perhaps it is being nice only some of the time but that seems to go against the ethos of social media.   Any suggestions on how to be social without being deliberate or obvious?</p>
]]></content:encoded>
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