Comments on: Marketing Without Faking It – A Case Study

By: JasonFalls

JasonFalls — Mon, 08 Feb 2010 21:14:17 +0000

Thanks, Steve!

By: JasonFalls

JasonFalls — Mon, 08 Feb 2010 21:14:17 +0000

Thanks, Steve!

By: Steve Rosenbaum

Steve Rosenbaum — Mon, 08 Feb 2010 21:05:44 +0000

What an awesome story! It doesn't surprise me… though. I live in Austin and work with companies on how they can use social media to improve their business. Z'Tejas, and their sister restaurants are class acts in every sense! Great job, Deborah!

By: Shitij Nigam

Shitij Nigam — Sun, 09 Aug 2009 10:09:13 +0000

Wow. A nice way of bringing that 'personal touch' into the business. Great one.

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By: sean kari

sean kari — Fri, 24 Apr 2009 12:58:20 +0000

I would like to say Best way to market is thru back links to your site.

sean kari
http://needmakemoney.blogspot.com/

By: sean kari

sean kari — Fri, 24 Apr 2009 12:58:20 +0000

I would like to say Best way to market is thru back links to your site.

sean kari
http://needmakemoney.blogspot.com/

By: Joe Lima

Joe Lima — Tue, 24 Mar 2009 18:52:56 +0000

Hi Jason,
Had this tagged and finally read it. This article highlights a real contradiction that exists in companies. You thought Deborah was targeting you because of your prominence within the social media space (and don't be modest). In fact, she was being nice with no ulterior motive. There is the rub. How to be nice to people when others in the company are concerned about conversion rate, tone, reach, etc? Perhaps it is being nice only some of the time but that seems to go against the ethos of social media. Any suggestions on how to be social without being deliberate or obvious?

By: Joe Lima

Joe Lima — Tue, 24 Mar 2009 18:52:56 +0000

By: Ecological Chocolates on The Bedside Table or Just a Simple Lunch — Honesty

Ecological Chocolates on The Bedside Table or Just a Simple Lunch — Honesty — Sun, 22 Mar 2009 05:31:28 +0000

[...] Friday morning Jason Falls, author of the excellent blog Social Media Explorer, recieves a private Tweet from the company account of Z’Tejas restaurants (@ZTejas). The [...]

By: Martin

Martin — Tue, 17 Mar 2009 21:13:14 +0000

Don't get me wrong in any way... I love your story, and totally take to heart everything the story evokes. Thank you for sharing it. And I like everyone's comments - it resonates with people as true "Social Marketing" - hard core and true.

And also (try never to use "but") I am very intrigued, as a newbie to "Social Marketing" on the internet, by a "What if" and a "How".

"What if" you had found this had been a carefully contrived campaign, where specific target groups were selected and promotionaly "hit" via a "Tweet Center". Would you have still gone? Would you have been impressed with what they were doing? Would you still have enjoyed spreading the word after - or would you have felt "used"?

And secondly, and I felt the real challenge you set to us commenters, was, "how" can we keep all this good feeling of "genuine" interaction when you do try to do this as a much broader engineered program via a "Tweet Center"? Or even, Should we even try?

As "Tweet Centers" become set up by business (as will happen as we all learn how to effectively play), do we then lose all felling that any of the connections are genuine. Do we start blocking anything that we feel is "Spam Social". Perhaps this is inevitable?

Love the blogs and comments,

Martin.