From the monthly archives:

April 2009

Comment Tracking Smackdown! Disqus versus Backtype

by Kat French · April 29, 2009

 

Kat French

Kat French

Over the last year, I’ve been pleased with how the social media diaspora has begun to return home to the humble blog.  As social media marketing has become more and more about “presence management” (hat tip to Chris Brogan), pulling all the divergent strands of discussion across the social internet into a coherent conversation stream has to be a priority for people who are serious about using the web as a communications channel.  

 

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456 comments

Will The Recession Change Our Buying Habits For Good?

by Jason Falls · April 27, 2009

Jason Falls

Jason Falls

There’s an interesting article in the April 27 issue of Time Magazine about how the current worldwide economic woes are effecting Americans. The report, which is a combination of essays and survey statistics of U.S. spending habits and attitudes toward the economy, is not, however, just a, “woe is us,” statement of how the recession is causing a collective tightening of our purse strings. The piece seems to indicate the recession may just change the way we spend for years to come — a cultural shift if you will — that will prevail beyond the current world money problems.

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347 comments

How To Watch Web Video On Your HDTV

by Jason Falls · April 25, 2009

Yes, I might be a bit behind the gadget head cutting edge on this one, but I thought since I’d not tried it yet, there are probably several others out there who haven’t either. On Saturday, I did a little video showing you how easy (and worth it) it can be to run your computer video through your home television to see web video, live streams, et. al., through your big screen television.

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45 comments

5 Steps to Social Media Grieving

by David Finch · April 24, 2009

David Finch

David Finch

At some point in our engagement in the social media space we step out on a limb and push the buttons of those within the community. The push back of the community can be unbearable if you are not prepared.

It begins as a brilliant idea that sparks an emotional response. These emotions ignite a fire that spreads throughout the community.  With a comment on a blog, a stream of Twitter messages and even a video reply on YouTube the fires rage to what you thought was a good idea. Your good idea backfires and now you have to deal with the consequences of what happens when good ideas go astray.

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53 comments

My Pitch Log Mashup, Vol. 5

by Jason Falls · April 23, 2009

It’s time for another entry in the My Pitch Log Mashup series. This is a collection of the sites, services, platforms and programs I get pitched by PR folks, start-up entrepreneurs and various others that I either don’t have the time or the interest in really writing full blog posts about, but are probably somehow still interesting or useful for you.

If you’re interested in pitching me something, increase your chances and read the “How To Pitch SME” page. If you’re wondering why your pitch didn’t make it on my list, see the, “How To Pitch SME” page. If you’re still not sure, re-read the, “How To Pitch SME” page.

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13 comments

The Ten Commandments of Content Marketing

by Kat French · April 22, 2009

Kat French

Kat French

Confession time?  I hate the term “social media marketing.”  It’s one of those phrases that could mean nearly anything.  Depending on the context, it might mean spamming Digg or creating a blog or building up a Facebook fan page or a hundred other things.  By contrast, if I say “social media monitoring” or “traffic generation” or “conversation marketing,” you have a much firmer fix on what we’re actually trying to accomplish.   

Right now, I find myself talking a lot about content marketing, because content marketing is the most natural fit for an advertising agency’s existing abilities. Content marketing requires creative talent, good process and organization skills, and strategic thinking.  

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238 comments

If CMOs Are Unhappy With Digital, It’s Their Own Fault

by Jason Falls · April 21, 2009

Jason Falls

Jason Falls

According to an article in AdWeek and a survey conducted by recruiting firm Heidrick & Struggles, chief marketing officers are unhappy with their digital strategies. H&S polled 111 senior marketing executives at firms with $1 billion or more in annual revenues to come up with the “kinda sucks” prerogative. This essentially means they polled people who are used to spending a LOT of money on advertising who think the web space under-serves.

Apples to oranges.

Apples & Oranges - They Don't Compare
Image by TheBusyBrain via Flickr
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124 comments

Social Media Success Tips Come Straight To Your Office

by Jason Falls · April 20, 2009

It is easy to mistake conferences for excuses to party these days. It seems for every Twitter message or blog post that references learnings gathered in sessions or insights shared by speakers there are a dozen referencing some affiliated social gathering in the evenings. Certainly, I’ve contributed to that imbalance at fun reunions of friends like South by Southwest or Blog World & New Media Expo, my two favorite conferences.

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57 comments

The National Hockey League Creates Buzz!

by David Finch · April 17, 2009

David Finch

David Finch

If you’re a hockey fan then this is your favorite time of the year. The season for you starts at the draft, works it’s way through training camp, peaks at the trading deadline, and then races to the start of the playoffs.

As a hockey fan, I’ve become intrigued by the marketing approach of the National Hockey League and its teams. It’s been interesting to see them implement social media initiatives to communicate and connect with their fan base. From Twitter profiles to Facebook fan pages and even audio and video podcasts, many teams have embraced social media 100 percent.

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24 comments

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