I think there's just a lot of F.E.A.R out there when it comes to listening to the unfiltered consumer. Ironically, there's just as often nuggets of really good stuff things being said as bad.

Thanks for the compliment!

I think there's just a lot of F.E.A.R out there when it comes to listening to the unfiltered consumer. Ironically, there's just as often nuggets of really good stuff things being said as bad.

Thanks for the compliment!

Glad you liked the post. I think that the kind of companies you are talking about are generally more agile in many ways, not necessarily just in how they view social media monitoring. It's the whole classic “proactive versus reactive” mindset thing.

Good insight. Thanks for the comment!

Glad you liked the post. I think that the kind of companies you are talking about are generally more agile in many ways, not necessarily just in how they view social media monitoring. It's the whole classic “proactive versus reactive” mindset thing.

Good insight. Thanks for the comment!

I really enjoyed the post, I think you hit the nail on the head, “The point of working your way from purely manual monitoring, up to more sophisticated tools, is to give you insights into what people really think and feel about your organization.”

I work for Perception Metrics, a media monitoring agency in Columbus, OH, and I am amazed when our clients just want us for pretty graphs and don't take the time to dig into the insight we offer into what people are actually saying about them and their competitors.

All to often people monitor and measure just hoping to have their theories confirmed rather than actually listening to be able to respond.

Excellent work!

I really enjoyed the post, I think you hit the nail on the head, “The point of working your way from purely manual monitoring, up to more sophisticated tools, is to give you insights into what people really think and feel about your organization.”

I work for Perception Metrics, a media monitoring agency in Columbus, OH, and I am amazed when our clients just want us for pretty graphs and don't take the time to dig into the insight we offer into what people are actually saying about them and their competitors.

All to often people monitor and measure just hoping to have their theories confirmed rather than actually listening to be able to respond.

Excellent work!

Another great post. One thing I see as a growing disconnect in this area is that many people and companies think of “monitoring” as something that occurs AFTER the fact, rather than developing the strategies to inform decision-making in advance of corporate and marketing initiatives. Brands that understand this basic concept usually are more successful in this area in the long run.

Mike Spataro
Visible Technologies

Another great post. One thing I see as a growing disconnect in this area is that many people and companies think of “monitoring” as something that occurs AFTER the fact, rather than developing the strategies to inform decision-making in advance of corporate and marketing initiatives. Brands that understand this basic concept usually are more successful in this area in the long run.

Mike Spataro
Visible Technologies