5 Social Media Topics I Could Do Without

April 8, 2009 · View Comments

Kat French

Kat French Kat French

* For the record, I didn’t see Jason’s funny video yesterday covering some of the same ground. I agree with it, but I didn’t see it before penning this post.

My goal lately has been to bring the value in a serious way, but today, I just need a little rant.

(Sorry, Jason! I’ll get back to posting massively helpful stuff next week. Promise!)

I subscribe to a lot of social media bloggers and I follow a lot of social media pros on Twitter. Mostly it’s been great—I can keep tabs on what’s being discussed among my peers and mentors in the social media sphere.

040709-1927-5socialmedi1.jpg

But so help me God, if I have to read one more post/tweet/status about the following topics, I’m packing up my laptop and mobile device to join the Amish for a week.

Or possibly the Mennonites—they make awesome baked goods, and I love me some blackberry jam.

  1. Fake, sleazy, bad or just under-qualified, social media “experts.” Yes, I know they’re out there. Yes, it’s irritating. Yes, it makes it even harder for experienced practitioners to get credibility. Stop whining already. Life coaches, massage therapists, yoga instructors, SEOs, real estate agents and a dozen other career fields have been dealing with the same issue for way longer. All of them (except maybe SEOs) have realized ignoring them and doing great work is the best policy. Let’s follow suit.
  2. The “personal branding” debate. It’s important! It’s not! It’s important! It’s not! Lather! Rinse! Repeat!
  3. The new Facebook. I know this was actually a relevant topic for a while as folks who have client and brand presences there had to figure out the implications, but seriously—stick a fork in it—it’s done now.
  4. Conference nose-rubbing I mean “liveblogging.” Yes, people, it’s awesome that you get to go to cool conferences and rub shoulders with “rock stars” and play Guitar Hero World Tour until the wee hours. Truly, I’m happy for you. Or not. Maybe I’m just a bitter #sxsworphan. Here’s a thought: if the rest of us could get away from work to experience every detail of every web conference happening this year, we’d probably be there. And we’d be broke. Conferences are expensive and plentiful.
  5. The social media fishbowl/echo chamber/other metaphor that involves the word “circle” which I will not repeat here because I’m a lady, dammit. Here’s the irony—by writing about it over and over, guess what you’re doing?

I guess it boils down to being a little tired of the epidemic of random complaining, whining, and general bellyaching among those writing about the social web in the last few months. I’m not suggesting everybody up their dosage of fluoxetine and start singing “C’mon Get Happy!”

That would just be weird.

If you’re earning a living on the social web, that’s fantastic. Go, you! Share your successes (if you can without getting into proprietary stuff). Share your failures (if you’re that bold). Share your new ideas that may or may not work.

And maybe take a moment to be grateful that (A) you have a job in this economy (B) you get to do real, billable work instead of trying to create a portfolio made up of failed pitches or your own blog and (C) you get paid to make friends on the internet.

Things are tough all over, sport. Somehow, I think you’ll survive.

[End rant.]

Photos courtesy aturkus and cloudsoup on flickr.

Did you enjoy this blog post? If so, then why not:
Leave Comment Below | Subscribe To This Blog | Sign Up For Our Newsletter |


  • Kat;
    I did see Jason's video before I read your post - enjoyed his- loved yours. Perhaps its the whimsical look in your photo - could be the clever well written post. I dunno - could be the resonance of one commonwealth to another (Hey from Pennsylvania!)
    ;-)
    In any case, I'm a fan now.
  • Most of us, too chicken to admit it, should just simply say, I agree!
  • Dan
    I totally love this article, you absolutely rock on this one, and yes, we do fish bowl on social media, but the question for me and anyone else is how much of what we "know" or what we "do" is influenced by the small number of people we follow on those same social channels. Are we hurting ourselves by only paying attention to our friends?

    Thanks Much!
    r/d
  • Great points and definitely agree on hearing too much of the same ideas/thoughts over and over.

    A question (perhaps for a future blog post) I pose to you is, what topics would you like to see more of in social media?
  • Liz
    I'm guilty of this myself but I would add number 6: Auto-DM complaints. :)
  • As far as rants go, this was a good one Kat.

    I don't think these particular topics will die down anytime soon, especially the hack factor. It kind of falls on deaf ears to me too, given that I entered the communication field as a professional writer. Nowadays, everyone is a writer (until you scan the wire).

    If it's any consolation, you might like to know that "what to put in an advertising headline" still receives healthy dose of debate (after a couple hundred years or so).

    All my best,
    Rich
  • I was going to write about this over the weekend. I am so sick of hearing about who is or isn't a "Social Media Expert". Blegh. Who cares.
    It's less about taking some site or video viral than it is about teaching people to use skills and tools in order to achieve the goals they set for their business.

    You just saved me an hour or so, good job.
  • Hey, I'm here for YOU, man.

    Thanks. :)
  • Allison Blass
    I've read other posts from bloggers who write about things they wish people would stop blogging about. But I think your post was the funniest. I totally agree, too.
  • Funny was what I was going for, so "funniest" is an excellent compliment. Thanks, Allison!
  • I agree, the new facebook talk is so annoying, especially since it affects no one and everyone will still use it regardless. Get over with, there are more important things going on in the world than the facebook redesign.
  • I have this crazy conspiracy theory that the new administration asked Zuckerberg & Co. to change the FB UI so people would have something to complain about other than the recession.

    And yet, because (A) it's rather silly and (B) as you said, it affects no one and there are more important things going on in the world, I've managed to not share that theory with the world at large. Until now. Dammit.
  • With you 100% Kat.

    If I want to watch repeats, I'll subscribe to some crappy network that just shows re-runs of ABC, CBS and other programming misfits.

    But if I want to watch innovation, I'll subscribe to HBO.

    I know who the HBO people are - the rest are just missing out on viewers.
  • I think some of the teapot tempests are much like reality television. It's not really about what it's about.

    Survivor isn't really about survival skills. It's about who can do "OMG LOOK AT ME! LOOK AT ME!" most effectively.
  • Kat - totally agree with all of these, but could I add one more?

    1. Social media is cheap. While it may be cheap from a pure $$ standpoint, it requires a significant amount of time from both a monitoring and engagement standpoint.
  • I agree that it's an irritatingly inaccurate topic, but I do think that dead horse hasn't been beaten with QUITE the frequency as the other five have.

    Still, appreciate your $.02*

    * not intended as a valuation of your social media participation here.)
  • herbsawyer
    Amen.

  • The circle *ahem* jerk, is definitely one of those incestuous downsides of everyone drinking the kool-aid. SM circles can sometimes be an echo chamber...and often are. You need to step outside and try to bring more about your daily business life, experiences and real world experiences into the mix.

    No one cares that much about the expert debate asides from consultants. I'm betting consultants don't do a lot of hiring of other consultants...CEOs do. So go after the right demographic, appeal to CEOs while maintaining your consultant street cred. Can't go wrong with that. I think?
  • Exactly--and honestly, there's room for spirited debate and discussion among peers, on relevant topics, but at a certain point the prevalence of low-relevance, repetitive stuff becomes this feedback loop--all noise and no signal.
  • Exactly why I wrote about middle-management the other. At least they would be offering a different opinion...
  • patfurey
    could not agree more......
    less talk (much less!) and more action...
  • Or if you're gonna talk, talk about action!
  • You are very very right... I actually agree with all you say, and I am sure so will most other readers.

    But it sounds a bit as if the glass is half empty. I mean, maybe it's easier to define what you don't want to read / hear than what it is you actually are interested in.

    So I would love to see a top-3 or top-5 of most relevant posts/ status updates / tweets , the ones you really like!

    Anyhow, still agree with all you say,

    Bye from Amsterdam,
  • Emiel,

    Greetings from Kentucky! Thanks for the comment, and for the suggestion. I think a top 3 or 5 most relevant topics is a great idea.
blog comments powered by Disqus