It doesn’t matter what venue you choose to attend, there’s a common question that someone will be asking, “how do I get more traffic to my web site?” Which is often time followed up by the second question, “how can I make more money with my web site?”
The answer to these types of questions aren’t found hidden within the hard drive of your favorite influential blogger, but are revealed from a core of principles and disciplines. If you’re consistent in these practices, you can watch your readership grow and traffic increase.
This afternoon, I had the pleasure of talking to the American Marketing Association’s Louisville chapter about personal branding. I preceded the presentation by saying that while I suppose it’s true I have built a recognizable personal brand of the past two years or so, I haven’t done so with that intention. My focus has been on evangelizing social media, attracting new clients to Doe-Anderson and growing my connections in the social media world. The fact that I’ve build a personal brand in the process is a nice complimentary result.