Comments on: Leveraging Social Media In Regulated Industries http://www.socialmediaexplorer.com/2009/05/15/leveraging-social-media-in-regulated-industries/ Social Media Consulting, Public Speaking and Education Sat, 20 Mar 2010 05:14:35 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: JasonFalls http://www.socialmediaexplorer.com/2009/05/15/leveraging-social-media-in-regulated-industries/comment-page-1/#comment-28646 JasonFalls Wed, 10 Feb 2010 23:39:18 +0000 http://www.socialmediaexplorer.com/?p=1491#comment-28646 No way it would fly, my man. DISCUS clearly prohibits using sexual<br>connotations or innuendo in spirits advertising. The title of the app alone<br>would be a big "No." Sorry. You might be able to make some headway with the<br>beer companies, though. They aren't regulated the same. No way it would fly, my man. DISCUS clearly prohibits using sexual
connotations or innuendo in spirits advertising. The title of the app alone
would be a big “No.” Sorry. You might be able to make some headway with the
beer companies, though. They aren't regulated the same.

]]> By: Mark Richardson http://www.socialmediaexplorer.com/2009/05/15/leveraging-social-media-in-regulated-industries/comment-page-1/#comment-28626 Mark Richardson Wed, 10 Feb 2010 15:18:36 +0000 http://www.socialmediaexplorer.com/?p=1491#comment-28626 Jason,<br>Doing some research on Disqus and stumbled on your post and found it very insightful. I would love if you would consider weighing in on a project involving the spirits industry that we are working on regarding whether or not it could pass the Disqus standards test. Several spirit companies have expressed interest and love the concept but are gun shy due to the material. We've created a free online branded entertainment video game called The Pickup Club. It's a spicy choose your own adventure that lets the player choose the storyline. All filmed in beautiful HD with real actors (over 25.) The game requires an over 21 signin and email verification and will be an app on facebook with 20 & under blackout. The game takes place at a bar and is designed to allow one or more spirit sponsor brands to be showcased. My question is; Is there a difference (with regard to Disqus and the spirit industry) from a branded-entertainment sponsorship and traditional advertising? Or, put another way - could a spirits company (if they wanted to) ever participate in a sponsorship position in a game like ours? <br><br>The game is not live yet but here is a temporary link to the demo; <a href="http://thepickupclub.com" rel="nofollow">http://thepickupclub.com</a><br><br>Your insight on this would be very much appreciated. Jason,
Doing some research on Disqus and stumbled on your post and found it very insightful. I would love if you would consider weighing in on a project involving the spirits industry that we are working on regarding whether or not it could pass the Disqus standards test. Several spirit companies have expressed interest and love the concept but are gun shy due to the material. We've created a free online branded entertainment video game called The Pickup Club. It's a spicy choose your own adventure that lets the player choose the storyline. All filmed in beautiful HD with real actors (over 25.) The game requires an over 21 signin and email verification and will be an app on facebook with 20 & under blackout. The game takes place at a bar and is designed to allow one or more spirit sponsor brands to be showcased. My question is; Is there a difference (with regard to Disqus and the spirit industry) from a branded-entertainment sponsorship and traditional advertising? Or, put another way – could a spirits company (if they wanted to) ever participate in a sponsorship position in a game like ours?

The game is not live yet but here is a temporary link to the demo; http://thepickupclub.com

Your insight on this would be very much appreciated.

]]> By: JasonFalls http://www.socialmediaexplorer.com/2009/05/15/leveraging-social-media-in-regulated-industries/comment-page-1/#comment-27489 JasonFalls Thu, 07 Jan 2010 18:06:29 +0000 http://www.socialmediaexplorer.com/?p=1491#comment-27489 Thanks Brian. A little spammy, but relevant. Thanks for the point. Thanks Brian. A little spammy, but relevant. Thanks for the point.

]]> By: Brian Byrne http://www.socialmediaexplorer.com/2009/05/15/leveraging-social-media-in-regulated-industries/comment-page-1/#comment-27486 Brian Byrne Thu, 07 Jan 2010 15:49:58 +0000 http://www.socialmediaexplorer.com/?p=1491#comment-27486 Clearly, there are reputation, security and compliance risks in the use of the mainstream, consumer-focused social media tools. We at <a href="http://linkedFA.com" rel="nofollow">linkedFA.com</a> believe that a purpose driven social media site, created specifically for financial advisors, will allow you to get the best social media has to offer in developing your business, while protecting both you and your client’s privacy and security. <a href="http://www.linkedfa.com" rel="nofollow">http://www.linkedfa.com</a> addresses FINRA compliance rules for financial advisors. Clearly, there are reputation, security and compliance risks in the use of the mainstream, consumer-focused social media tools. We at linkedFA.com believe that a purpose driven social media site, created specifically for financial advisors, will allow you to get the best social media has to offer in developing your business, while protecting both you and your client’s privacy and security. http://www.linkedfa.com addresses FINRA compliance rules for financial advisors.

]]> By: pharmastaffingpower.com http://www.socialmediaexplorer.com/2009/05/15/leveraging-social-media-in-regulated-industries/comment-page-1/#comment-26461 pharmastaffingpower.com Wed, 09 Dec 2009 13:25:36 +0000 http://www.socialmediaexplorer.com/?p=1491#comment-26461 I am feeling to attend conference. Nice posting. I am feeling to attend conference. Nice posting.

]]> By: Vigrx plus http://www.socialmediaexplorer.com/2009/05/15/leveraging-social-media-in-regulated-industries/comment-page-1/#comment-23414 Vigrx plus Wed, 28 Oct 2009 07:58:10 +0000 http://www.socialmediaexplorer.com/?p=1491#comment-23414 very nice post...thnks, i have got good resource from your post. very nice post…thnks, i have got good resource from your post.

]]> By: Resources for PR Professionals Navigating Social Media, the Financial Services Industry & Compliance » B2B Bliss http://www.socialmediaexplorer.com/2009/05/15/leveraging-social-media-in-regulated-industries/comment-page-1/#comment-22779 Resources for PR Professionals Navigating Social Media, the Financial Services Industry & Compliance » B2B Bliss Thu, 24 Sep 2009 13:14:58 +0000 http://www.socialmediaexplorer.com/?p=1491#comment-22779 [...] Jason Falls, Social Media Explorer: Posted one of the most comprehensive overviews on leveraging social media in highly regulated [...] [...] Jason Falls, Social Media Explorer: Posted one of the most comprehensive overviews on leveraging social media in highly regulated [...]

]]> By: Social Media in a Regulated Industry « #SocialMedia Blog http://www.socialmediaexplorer.com/2009/05/15/leveraging-social-media-in-regulated-industries/comment-page-1/#comment-22477 Social Media in a Regulated Industry « #SocialMedia Blog Mon, 14 Sep 2009 01:25:39 +0000 http://www.socialmediaexplorer.com/?p=1491#comment-22477 [...] a group where he went into a good introductory of the challenges in the regulatory industry. His post and slide deck are [...] [...] a group where he went into a good introductory of the challenges in the regulatory industry. His post and slide deck are [...]

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]]> By: Cheers to Social Media! | SOCIAL IMPRESSIONS http://www.socialmediaexplorer.com/2009/05/15/leveraging-social-media-in-regulated-industries/comment-page-1/#comment-16549 Cheers to Social Media! | SOCIAL IMPRESSIONS Thu, 18 Jun 2009 15:58:00 +0000 http://www.socialmediaexplorer.com/?p=1491#comment-16549 [...] For more information on this topic, Jason Falls wrote an excellent post discussing how regulated industries use social media. [...] [...] For more information on this topic, Jason Falls wrote an excellent post discussing how regulated industries use social media. [...]

]]> By: Brandon Carlos http://www.socialmediaexplorer.com/2009/05/15/leveraging-social-media-in-regulated-industries/comment-page-1/#comment-12521 Brandon Carlos Mon, 25 May 2009 17:57:19 +0000 http://www.socialmediaexplorer.com/?p=1491#comment-12521 "One enterprising health care official I found is pre-writing hundreds of 140-character or less Twitter messages, anticipating dozens of potential responses and conversations around Medicare"<br><br>Ridiculous. <br><br>I've done some consulting work with government agencies, Jason, and I'm aware of the issue of approval. How can responses be quick when they have to go through 40 levels of approval? Still, pre-writing Twitter messages is ludacris. SM is supposed to be interactive, inclusive and collaborative-- it's one thing to write in key messages, it's an entirely other thing to respond verbatim. <br><br>If organizations want to enter the SM space (and indeed, they should) then they need to allot the time and resources to a proper team. <br><br>Interesting point about the liquour company indexing, by the way. Didn't know that. “One enterprising health care official I found is pre-writing hundreds of 140-character or less Twitter messages, anticipating dozens of potential responses and conversations around Medicare”

Ridiculous.

I've done some consulting work with government agencies, Jason, and I'm aware of the issue of approval. How can responses be quick when they have to go through 40 levels of approval? Still, pre-writing Twitter messages is ludacris. SM is supposed to be interactive, inclusive and collaborative– it's one thing to write in key messages, it's an entirely other thing to respond verbatim.

If organizations want to enter the SM space (and indeed, they should) then they need to allot the time and resources to a proper team.

Interesting point about the liquour company indexing, by the way. Didn't know that.

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