Comments on: Why People Talk About Products … And Why They Don’t http://www.socialmediaexplorer.com/2009/06/01/why-people-talk-about-products-and-why-they-dont/ Social Media Consulting, Public Speaking and Education Wed, 17 Mar 2010 20:25:58 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Liam http://www.socialmediaexplorer.com/2009/06/01/why-people-talk-about-products-and-why-they-dont/comment-page-2/#comment-26800 Liam Sat, 19 Dec 2009 03:30:21 +0000 http://www.socialmediaexplorer.com/?p=1554#comment-26800 Many new parents find that the price of diapers is a big expense and makes keeping a budget even harder than they might have expected. Did you know that you can find free diapers coupons in a variety of different places? You can find them online and through the coupon fliers that come in your newspapers. Many new parents find that the price of diapers is a big expense and makes keeping a budget even harder than they might have expected. Did you know that you can find free diapers coupons in a variety of different places? You can find them online and through the coupon fliers that come in your newspapers.

]]> By: sblservices http://www.socialmediaexplorer.com/2009/06/01/why-people-talk-about-products-and-why-they-dont/comment-page-2/#comment-22706 sblservices Tue, 22 Sep 2009 03:11:30 +0000 http://www.socialmediaexplorer.com/?p=1554#comment-22706 Good research..<br>Keep it up...<br>Regards,<br><a href=<br>"http://www.saibposervices.com/Document_management_Services.aspx"> Document scanning</a> Good research..
Keep it up…
Regards,
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]]> By: Ryan Stephens Marketing » 13 Essential Blog Posts From June 2009 http://www.socialmediaexplorer.com/2009/06/01/why-people-talk-about-products-and-why-they-dont/comment-page-2/#comment-18171 Ryan Stephens Marketing » 13 Essential Blog Posts From June 2009 Thu, 02 Jul 2009 03:52:54 +0000 http://www.socialmediaexplorer.com/?p=1554#comment-18171 [...] Why People Talk About Products … And Why They Don’t – Jason Falls (Social Media Explorer) “But, for the most part, if a social media ‘campaign’ doesn’t turn heads in the course of a single quarter on the calendar, brand managers are most likely to can it and buy more print ads… …So you have to make your product stand out. And in the world of social media, having a Facebook page, a Twitter account, some silly attempt at a ‘viral video’ and a company blog make you more and more like everyone else.” (Be sure you check out Xerox’s Information Overload Syndrome Example.) [...] [...] Why People Talk About Products … And Why They Don’t – Jason Falls (Social Media Explorer) “But, for the most part, if a social media ‘campaign’ doesn’t turn heads in the course of a single quarter on the calendar, brand managers are most likely to can it and buy more print ads… …So you have to make your product stand out. And in the world of social media, having a Facebook page, a Twitter account, some silly attempt at a ‘viral video’ and a company blog make you more and more like everyone else.” (Be sure you check out Xerox’s Information Overload Syndrome Example.) [...]

]]> By: Len Kendall http://www.socialmediaexplorer.com/2009/06/01/why-people-talk-about-products-and-why-they-dont/comment-page-2/#comment-16394 Len Kendall Tue, 16 Jun 2009 10:49:19 +0000 http://www.socialmediaexplorer.com/?p=1554#comment-16394 Jason,<br><br>Just saw that you linked to my post on MarketingProfs. Thanks so much! Hope it was helpful. Jason,

Just saw that you linked to my post on MarketingProfs. Thanks so much! Hope it was helpful.

]]> By: JasonFalls http://www.socialmediaexplorer.com/2009/06/01/why-people-talk-about-products-and-why-they-dont/comment-page-2/#comment-16227 JasonFalls Tue, 09 Jun 2009 12:06:03 +0000 http://www.socialmediaexplorer.com/?p=1554#comment-16227 Agreed, madame. Thank you for the response and for reading. Agreed, madame. Thank you for the response and for reading.

]]> By: JasonFalls http://www.socialmediaexplorer.com/2009/06/01/why-people-talk-about-products-and-why-they-dont/comment-page-2/#comment-21380 JasonFalls Tue, 09 Jun 2009 12:06:03 +0000 http://www.socialmediaexplorer.com/?p=1554#comment-21380 Agreed, madame. Thank you for the response and for reading. Agreed, madame. Thank you for the response and for reading.

]]> By: tiphereth http://www.socialmediaexplorer.com/2009/06/01/why-people-talk-about-products-and-why-they-dont/comment-page-2/#comment-16221 tiphereth Tue, 09 Jun 2009 11:57:34 +0000 http://www.socialmediaexplorer.com/?p=1554#comment-16221 Good points in the post, especially about the long term commitment for brands. It's frustrating when marketing managers using old media glasses looking at social media and expecting a fast silver bullet. <br>Campaign based social media can work - its about making something worth sharing and talking about. And many of the old media agencies don't quite understand that their huge production number TVC is too boring to tweet about. <br>Listening to where the brand conversations are taking place gives social media marketing brands opportunities to see how their customers are shaping the brand. And one of the biggest lessons is letting go from the controlling, broadcast "corporate speak" model. Many brands are not ready to do that yet, but the conversations will be going on without them, regardless. Good points in the post, especially about the long term commitment for brands. It's frustrating when marketing managers using old media glasses looking at social media and expecting a fast silver bullet.
Campaign based social media can work – its about making something worth sharing and talking about. And many of the old media agencies don't quite understand that their huge production number TVC is too boring to tweet about.
Listening to where the brand conversations are taking place gives social media marketing brands opportunities to see how their customers are shaping the brand. And one of the biggest lessons is letting go from the controlling, broadcast “corporate speak” model. Many brands are not ready to do that yet, but the conversations will be going on without them, regardless.

]]> By: tiphereth http://www.socialmediaexplorer.com/2009/06/01/why-people-talk-about-products-and-why-they-dont/comment-page-2/#comment-21379 tiphereth Tue, 09 Jun 2009 11:57:34 +0000 http://www.socialmediaexplorer.com/?p=1554#comment-21379 Good points in the post, especially about the long term commitment for brands. It's frustrating when marketing managers using old media glasses looking at social media and expecting a fast silver bullet. <br>Campaign based social media can work - its about making something worth sharing and talking about. And many of the old media agencies don't quite understand that their huge production number TVC is too boring to tweet about. <br>Listening to where the brand conversations are taking place gives social media marketing brands opportunities to see how their customers are shaping the brand. And one of the biggest lessons is letting go from the controlling, broadcast "corporate speak" model. Many brands are not ready to do that yet, but the conversations will be going on without them, regardless. Good points in the post, especially about the long term commitment for brands. It's frustrating when marketing managers using old media glasses looking at social media and expecting a fast silver bullet.
Campaign based social media can work – its about making something worth sharing and talking about. And many of the old media agencies don't quite understand that their huge production number TVC is too boring to tweet about.
Listening to where the brand conversations are taking place gives social media marketing brands opportunities to see how their customers are shaping the brand. And one of the biggest lessons is letting go from the controlling, broadcast “corporate speak” model. Many brands are not ready to do that yet, but the conversations will be going on without them, regardless.

]]> By: Why People Talk About Brands … And Why They Don’t — cafedave.net http://www.socialmediaexplorer.com/2009/06/01/why-people-talk-about-products-and-why-they-dont/comment-page-2/#comment-16189 Why People Talk About Brands … And Why They Don’t — cafedave.net Sat, 06 Jun 2009 12:38:09 +0000 http://www.socialmediaexplorer.com/?p=1554#comment-16189 [...] has been in my to-process file for a few days: Jason falls from social media explorer writing on why people talk about brands, and why they don’t. I polled folks on Twitter Saturday, asking what compels them to talk about brands. Almost to a [...] [...] has been in my to-process file for a few days: Jason falls from social media explorer writing on why people talk about brands, and why they don’t. I polled folks on Twitter Saturday, asking what compels them to talk about brands. Almost to a [...]

]]> By: Social Media in Insurance Agency Marketing | Insurance Agent Web Power http://www.socialmediaexplorer.com/2009/06/01/why-people-talk-about-products-and-why-they-dont/comment-page-2/#comment-16163 Social Media in Insurance Agency Marketing | Insurance Agent Web Power Wed, 03 Jun 2009 13:18:05 +0000 http://www.socialmediaexplorer.com/?p=1554#comment-16163 [...] blog post I read was from Jason Falls’ Social Media Explorer blog and it is worth reading in its [...] [...] blog post I read was from Jason Falls’ Social Media Explorer blog and it is worth reading in its [...]

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