Comments on: The Key To Developing A Social Media Strategy

By: Game Geek Speak » Blog Archive » Planning a “social media” marketing strategy

Mon, 15 Feb 2010 17:19:12 +0000

[...] to those of us who make games and market them, I came across a great post about framing just what a “social media” strategy is and some thoughts on how such a beast ideally works. There was a list of questions to consider when [...]

By: JasonFalls

JasonFalls — Wed, 27 Jan 2010 10:44:44 +0000

Thanks, Zac. We love Baer's work. And the first thing I walk clients through
when talking strategy is establishing goals … why are we doing it. Thanks
for the thoughts!

By: SocialMediaStylist

SocialMediaStylist — Wed, 27 Jan 2010 09:23:29 +0000

I think, when it comes to social media the vital point is to discuss WHY before thinking about HOW, you need your clients to decide their specific goals for using social media, once these are clear then you can start to develop interesting strategies, but diving straight in without distinguished aims, measurables etc is going to land you in hot water when you've got thousands of followers on twitter but no conversions. This is a really nice slideshare on the importance of the set up stages with any social media campaign http://www.convinceandconvert.com/social-media-...
put together by another Jason

By: JasonFalls

JasonFalls — Tue, 12 Jan 2010 17:07:51 +0000

Wouldn't be that definitive about it, Zack. Website visitors can and
normally is one measure of success, but what if you are driving a lot
of engagement/coupons/off-line event promotions, etc., to your
Facebook fan page? Your website visitors don't mean much there. I
think it's smart to drive people to your website in most instances,
but it's less about indirectly filtering visitors there and making
sure you're giving your online audience value in their experience.
That can be done on social networks, off-line and more. Make sense?

By: Channelship

Channelship — Sat, 09 Jan 2010 13:24:52 +0000

Social media stratregy 2010…

Have you worked already on the online strategy for your business? We’d to share with you and overview of our 2010 social media strategy. It’s a good opportunity to help you start with your own plan, give you some ideas or at least point you…

By: Zack

Zack — Fri, 08 Jan 2010 16:48:45 +0000

I suppose the whole premise for business is to indirectly filter visitors to their websites, is that right Jason? You don't go to a cocktail party and begin a sales pitch with every person you meet. In the same way, should business reach their market segments with insights and useful content, people will forward the content on to friends and that business may recover a few more clicks to their website link from the blog, tweet, post, kick, tumble, and what have you.

By: JasonFalls

JasonFalls — Tue, 05 Jan 2010 13:22:24 +0000

Great minds and all, right? Heh. Thanks for the comment.

By: Facebook Connect

Facebook Connect — Tue, 05 Jan 2010 10:15:20 +0000

I've been working for social media monitoring, analysis, and engagement company Visible Technologies in product marketing and in general I agree with everything you mentioned. I tend to group the strategy into three parts: Listen, Learn, Leverage, but the components you mentioned are all covered in one of the steps.

By: JasonFalls

JasonFalls — Mon, 28 Dec 2009 13:30:13 +0000

Thanks, Dave. Appreciate the thoughts and the reading.

By: Dave Bell

Dave Bell — Mon, 28 Dec 2009 13:12:35 +0000

jason,
great article and helpful as i create a social media strategy for resident camps. i think one of the biggest difficulties is defining the objective. Too often we go for a shotgun mentality instead of a focused effort when it comes to social media. thanks for some great thought provoking questions.

By: jordan

jordan — Fri, 25 Dec 2009 18:10:28 +0000

nice article. how could you get a large following to promote a blog/website?