15 Things Social Media Can Do for You Today

June 19, 2009 · Comments

David Finch

David Finch

David Finch

Social media is a bridge that gives you access to people, stories, and companies that at one time you didn’t have access to. It facilitates conversations that previously came by invitation only. It tears down walls and allows you to see and participate “behind the curtain.”

This whole thought of the “What Social Media Can Do for You,” has really been at the forefront of my thinking and conversation this week. Watching and listening through multiple social media channels of the ground conversations taking place around the Iranian elections has been extremely interesting, as it was during the Mumbai terrorist attacks.

We often get so engrossed in the ROI, measurements, and tools of social media that we forget real life examples of how social media can work. For example, can you recall what your world was like before social media compared to now. I guarantee it has changed.

It’s changed for me. Here’s my list and something you can build upon.

What Social Media Can Do for You

  1. Allows you to participate in networks that at one time you didn’t have access to.
  2. Gives you access to thought leaders
  3. Connects you to employment opportunities
  4. Grants you an opportunity to have face-to-face conversations with brands
  5. Brings the world closer to you
  6. Allows you the ability to build a global network easier
  7. Provides a platform to build and promote a personal brand
  8. Increases the opportunity to become a thought leader in your area of expertise
  9. Provides income opportunities
  10. Gives you access to raw journalism often times not available to mainstream media outlets
  11. Connects you with business opportunities – partnerships and funding
  12. Gives you a platform to be heard, if you’re willing to take time to listen to others.
  13. Give you access to information faster, easier and in real time.
  14. Makes it easier to share information with your networks
  15. Through technology and social media channels you have instant access to communities and networks at all time.

OK, there’s my fifteen. What would you add to this list? What opportunity has social media provided for you? What has changed for you?

Leave a comment and share your story.

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  • Great article on social media for businesses as well. I found all your points valid as to why we participate in different social media sites. Thank you for this great blog. This is why we are on twitter & facebook etc. http://bit.ly/lCJMp

    Thanks,
    Li
  • I would add that Social Media allows you to enhance and grow stronger relationships with folks that you first met offline through face to face networking. When you only see someone once a month, it can be difficult to feel connected or to keep that person "top of mind." Social media allows you to keep your contacts closer in a way that is not intrusive. It also makes staying in touch easier and follow up then becomes follow through.
  • Nice post David. It cuts to the chase.
  • Good, succint list, David.

    There is another social media enabler I would add to the list: Pre-populate business relationships. This might be the real money-maker for most business people who depend on networking and sales leads for their living.

    I wrote a blog post with examples: http://bit.ly/VGpGe

    Thanks for the great post. Cheers!

    Mark Schaefer

    @markwschaefer
  • 社交媒體能帶給你的15種好處!
  • There's a good list! I also would put that it allows you to create personal relationships with almost everyone related to all of these points. For instance, I just saw this on Twitter and I don't know you. But the conversation is open now and although I am in Bangkok and you are wherever you are we are now connected. You touch on this when you say the ability to build a global network easier but this can be more than just a "network". It can be friends.
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