Comments on: Why Your Corporate Message Isn’t Being Heard

By: Communications and the scrum | Crowds and Conversations

Communications and the scrum | Crowds and Conversations — Thu, 20 Jan 2011 12:49:20 +0000

[...] of thought leads to wondering what analogies your organisation might use to get over the corporate message, are you even aware of [...]

By: JasonFalls

JasonFalls — Mon, 01 Feb 2010 18:26:36 +0000

Agreed. Thanks for the feedback, Mioara.

By: Mioara Iacob

Mioara Iacob — Mon, 01 Feb 2010 18:18:05 +0000

By reading the posts one can come up to one conclusion: business communication is a skill one learns and develops by hard study. It's only after you have learned how/when/in what degree to add common sense to everything, that you become an efficient communicator.

By: Mioara Iacob

Mioara Iacob — Mon, 01 Feb 2010 17:59:52 +0000

“The city commission is considering several options to offset the increased expenses of the department, among them is a 25 percent increase in disposal fees for area residents” is sentence written for non-natives speakers of English. We would immediately go to a dictionary for definitions. This is the same everywhere in the world. English, at least, gives you other options: idioms and phrases. And yes, you are right, communicators should write for readers to get the message immediately, not make them upgrade their language competence. Otherwise, a sophisticated message shifts your customer's attention from business oriented to linguistics orientated.

By: JasonFalls

JasonFalls — Mon, 01 Feb 2010 10:26:36 +0000

Agreed. Thanks for the feedback, Mioara.

By: JasonFalls

JasonFalls — Mon, 01 Feb 2010 10:26:36 +0000

Agreed. Thanks for the feedback, Mioara.

By: Mioara Iacob

Mioara Iacob — Mon, 01 Feb 2010 10:18:05 +0000

By: Mioara Iacob

Mioara Iacob — Mon, 01 Feb 2010 09:59:52 +0000

â€œThe city commission is considering several options to offset the increased expenses of the department, among them is a 25 percent increase in disposal fees for area residentsâ€ is sentence written for non-natives speakers of English. We would immediately go to a dictionary for definitions. This is the same everywhere in the world. English, at least, gives you other options: idioms and phrases. And yes, you are right, communicators should write for readers to get the message immediately, not make them upgrade their language competence. Otherwise, a sophisticated message shifts your customer's attention from business oriented to linguistics orientated.

By: JasonFalls

JasonFalls — Sun, 27 Dec 2009 23:27:26 +0000

Thanks Dwayne. I certainly agree. Appreciate the comment.

By: dwaynekilbourne

dwaynekilbourne — Sun, 27 Dec 2009 22:34:13 +0000

I also like how you identified how companies simply look too corporate and the complete opposite of a human! Keeping it short and simple is a great thing to do! I have to remind many people that trust and transparency along with a short, sweet message is important!

By: Top 40 Blog Posts on Corporate Social Media « Spotlight Ideas

Top 40 Blog Posts on Corporate Social Media « Spotlight Ideas — Fri, 04 Dec 2009 13:43:35 +0000

[...] Why Your Corporate Message Isnâ€™t Being Heard â€“ Social Media Explorer â€“ Jun â€˜09 [...]