Comments on: The Five Ws of Social Media Listening

By: Making Listening Data Work for the Entire Organization | Common Sense

Making Listening Data Work for the Entire Organization | Common Sense — Fri, 03 Feb 2012 18:41:18 +0000

[...] Develop your reporting approach – This includes not only how often you’ll be reporting, but also what will go in the reports themselves. Best practice reports attempt to identify who is talking, what are they saying, when are they saying it, where they are talking and, to some degree, why they are talking. Think about it as the five W’s of social media listening. [...]

By: I am just getting started « Connected Nomad

I am just getting started « Connected Nomad — Fri, 29 Jul 2011 23:43:29 +0000

[...] 1) Listen – This is a very important step and one that is perhaps not often followed. Companies need to first listen to what people/market is saying about them. This includes the who, what, why, where. Who is talking about your brand/ are they possibly influencer? What are they saying – is the tone positive/negative, Why and in what context are they mentioning your brand? and Where are these conversations taking place? Yes, this concept is repeated over and over again, but listening really is the building block of any social media research or strategy. For further details on the 5Ws you can consult this article. [...]

By: Google Plus: How To Use Sparks as an Internet Listening Post | Nate Riggs is Social Business Strategies | Content Marketing and Social Media Consulting

Thu, 07 Jul 2011 13:57:34 +0000

[...] that if you are reading here, you’re already familiar with the importance of monitoring your listening posts to stay in the know about your favorite subjects, your name and anything else that’s [...]

By: Social media engagement strategy-Do you have one? | Apple Box Blog

Social media engagement strategy-Do you have one? | Apple Box Blog — Mon, 13 Jun 2011 13:21:33 +0000

[...] you are an SMB, or a Pittsburgh ad agency, or your own boss, or whatever, and you are listening to everyone telling that you need get into the social media game with your business or the company [...]

By: Movie Lessons: Ocean's Eleven on the importance of listening | David Horne

Movie Lessons: Ocean's Eleven on the importance of listening | David Horne — Sat, 04 Jun 2011 03:45:19 +0000

[...] listened to Sonia Simone talk about knowing your customer. Grow Bigger Ears by Chris Brogan & The Five Ws of Social Media Listening by Chuck Hemann (Social Media Explorer) are two great resources on how to know your customer. If we focus on “knowing” we can [...]

By: Web Development articles, tutorials, help » Blog Archive » Listen now. Talk Later. Listening to monitor brands and gain audience insights via social media.

Wed, 01 Jun 2011 04:10:48 +0000

[...] The Five W’s of Social Media Listening by Chuck Hemann [...]

By: How Social Media Has Helped to Reshape Marketing - TNW Social Media

How Social Media Has Helped to Reshape Marketing - TNW Social Media — Mon, 02 May 2011 13:46:26 +0000

[...] and target their audience after learning more about their core consumer’s desires and needs. Active listening and responding to your community keeps businesses lean since they’re getting feedback and [...]

By: Trashing Social Media? Shut Up and be Grateful!

Trashing Social Media? Shut Up and be Grateful! — Sat, 19 Mar 2011 18:32:36 +0000

[...] real exposure to others working in the space. For me, that guy was Jason Falls. I pitched him a blog topic in 2009 about social media listening and he published it. I don’t thank him enough for that [...]

By: Talkin’ Bout My Generation: Y Gen Y? | Yellow Brick Road...to Social Media Oz

Wed, 16 Mar 2011 14:44:58 +0000

[...] combination with a savvy Gen Y communicator who knows how to use it gives us the chance to better listen to our audiences, share our brand personalities (increase transparency) and provide opportunities for [...]

By: Wat je absoluut moet weten als je social media conversaties wilt monitoren « Social Media Wijzer

Sat, 23 Oct 2010 17:24:57 +0000

[...] verstandige bedrijven gaan eerst monitoren, ook wel “luisteren” genoemd. Jason Falls definieert in een bijna onleesbaar artikel de 5 W’s van social media listening. Hieronder vind je [...]

By: QuiVendo – Werbung + PR fÃ¼r Training und Beratung » Archiv » ZuhÃ¶ren in den Social Media

Wed, 28 Jul 2010 05:15:15 +0000

[...] Mir hat dazu der Artikel von Jason Falls gefallen: Wer sagt was, wann, wo, wie und warum: Die fünf W’s im Social Media Listening. [...]