I've always been what my former boss calls a “West Coast Marketer”, where I am all about the customer and content, perhaps unfortunately thinking about profit last. I don't like to gate content and love free content. The more advertising on a blog the more annoyed I get, and hearing “MLM” and “Affiliate” gives me the chills. I blog because I love what I write about and want to help others.

So it's no surprise that ghost blogging seems like an egregious offense to me, but I do like your proposed parameters. I agree that there's a gray area and there is definitely a place for copywriters and editors to improve the readability and effectiveness of the content, which in the end only helps the reader.

Of the comments I've read, I don't think you'll have too many people pro-(pure)ghostblogging. If you understand the blog medium, you know that ghostblogging in its truest form is dishonest, unethical, and is never a long-term strategy.

I've always been what my former boss calls a “West Coast Marketer”, where I am all about the customer and content, perhaps unfortunately thinking about profit last. I don't like to gate content and love free content. The more advertising on a blog the more annoyed I get, and hearing “MLM” and “Affiliate” gives me the chills. I blog because I love what I write about and want to help others.

So it's no surprise that ghost blogging seems like an egregious offense to me, but I do like your proposed parameters. I agree that there's a gray area and there is definitely a place for copywriters and editors to improve the readability and effectiveness of the content, which in the end only helps the reader.

Of the comments I've read, I don't think you'll have too many people pro-(pure)ghostblogging. If you understand the blog medium, you know that ghostblogging in its truest form is dishonest, unethical, and is never a long-term strategy.