Brands Are People

August 25, 2009 · View Comments

Jason Falls

I received a wonderful email over the weekend. All I wanted to do today is share it with you:

Jason -

This email is to affirm what you already know.

A friend of mine – a WW2 fighter pilot who worked in the Advertising Industry’s Golden Age said it best – “It seems we got into the idea that ads were a lot easier than relationships.”

I’m not quite so sure that “social marketing” in its present, technology-driven flame will last,  but the concept that Brands are People (not words, images or experiences) is timeless.

Anyway, best wishes to you.

John Mollison
www.johnmollison.com
www.ww2fighters.blogspot.com

Brands are people. What a powerful thought.

Tagged as: branding, brands, humanize your brand, Marketing, Social Media

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  • I guess brands will become people. Brand evangelists, brand representatives.

    Maybe first they were people. Well not maybe, but I'm too young to know. People -> non people -> people.

    This brings up an interesting point about 'is blogging scalable'? Which alludes to the point of, are brands scalable? Not if it is just one person. But then again they can be if that one person shows they are doing all they can to engage in conversation i.e. Chris Brogan.

    Brands may be people, but brand recall doesn't have much to do with people, does it? Brand loyalty and affinity may be affected by the people, but to me in the end, attributes like quality and price are key. Hmm -> but then if brands ARE people, and people are great, then great employees increase efficiency, demand, sales etc which helps improve quality and lowers price or something.

    lolz I'm getting lost now /:
  • kimmorrison
    I could not agree more.
    My not for profit organization is in the process of branding but it is the brand of our founder Jay Baydala. His story is one whereby the individual has the power to change the world if they choose to. We hope that through this process people will be inspired to do their bit to end poverty in the world. Would someone do this for a word or a logo- no, but a person that you believe in- yes!

    Thanks for Sharing!
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