Comments on: Social Media ROI? Traditional Is Still More Accepted.

By: Top 10 Reasons Why Social Media ROI is Possible: The Definitive Guide » Terametric Blog

Sun, 21 Nov 2010 03:49:47 +0000

[...] quest for calculating social media ROI, marketers have yet to fulfill the age old need to measure total marketing ROI. We, at Terametric, are tackling just that under the premise that social media ROI on its own is [...]

By: | Thinking Out Loud

| Thinking Out Loud — Mon, 23 Aug 2010 18:43:58 +0000

[...] conference, the topic of monitoring and ROI seemed to be one of the hot buttons and recent posts by Jason Falls and Mack Collier discusses varied views on it, but the underlying element of this is that we have [...]

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By: social media applications

social media applications — Wed, 09 Dec 2009 11:35:37 +0000

You know, Iâ€™ll be honest Iâ€™m always amazed that ROI brings up so many discussions. In my undergrad business courses it was hammered in that ROI is a financial metric.

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By: jilladdison

jilladdison — Fri, 09 Oct 2009 18:28:21 +0000

Click here: http://budurl.com/tm29 to see a video on "5 Reasons You're Avoiding Social Media and Why It's Time To Get Over It." This 5 part series of 3-minute videos is about how to effectively use social media for business. What do you think?

By: Social Media vs. Traditional Media: The Wrong Argument « Plus Ten Media

Social Media vs. Traditional Media: The Wrong Argument « Plus Ten Media — Thu, 01 Oct 2009 20:49:11 +0000

[...] Multimedia, Social Media, Traditional Media by Tim Shisler on October 1, 2009 After reading a well thought out post on assessing ROI in a social media world, I responded with a comment. To see the original post go [...]

By: JasonFalls

JasonFalls — Thu, 17 Sep 2009 11:45:36 +0000

Hey Eric. Don't neccessarily disagree with you. Tweets are mostly conversational communications rather than uni-directional messaging. There really aren't a lot of refined metrics for conversational marketing and those that exist (replies, comments, volume of comments, etc.) don't mesh well with the other metrics we're used to. It'll take a bigger brain than mine to figure it out, most likely. But it's an interesting problem to chew on.

Thanks for the comment.

By: eprometheus

eprometheus — Thu, 17 Sep 2009 11:38:51 +0000

Jason,
Nice article. As an Online Media Analyst, I am used to variables such as impressions, clicks, grps and conversions. I find it hard to just 'throw in' Tweets into a cross media regression model (if I wanted to determine the impact Twitter had on sales) since we all know that all Tweets are different whereas the impression for a banner ad or tv ad is the same. (Unless you are Tweeting the same message over and over again which would be ridiculous.

Eric
www.OnlineMediaAnalyst.com

By: links for 2009-09-12 « burningCat

links for 2009-09-12 « burningCat — Sat, 12 Sep 2009 08:06:27 +0000

[...] Social Media ROI Less Accepted Than Traditional Media The return on investment for social media marketing is not an easy thing to determine. Itâ€™s not easy to measure. Itâ€™s not easy to argue. Itâ€™s not easy to prove. (tags: socialmedia social media research roi metrics measurement) [...]

By: The fear of measuring Social Media « Marketing Tech Blender

The fear of measuring Social Media « Marketing Tech Blender — Thu, 10 Sep 2009 03:56:42 +0000

[...] Social Media Explorer blog, author Jason Falls states in a post called â€œSocial Media ROI? Traditional Is Still More Acceptedâ€ that we already face an uphill battle, as social media isnâ€™t valued as highly as other more [...]