Comments on: Social Media ROI? Traditional Is Still More Accepted.

By: social media applications

social media applications — Wed, 09 Dec 2009 11:35:37 +0000

You know, I’ll be honest I’m always amazed that ROI brings up so many discussions. In my undergrad business courses it was hammered in that ROI is a financial metric.

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By: jilladdison

jilladdison — Fri, 09 Oct 2009 18:28:21 +0000

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By: Social Media vs. Traditional Media: The Wrong Argument « Plus Ten Media

Social Media vs. Traditional Media: The Wrong Argument « Plus Ten Media — Thu, 01 Oct 2009 20:49:11 +0000

[...] Multimedia, Social Media, Traditional Media by Tim Shisler on October 1, 2009 After reading a well thought out post on assessing ROI in a social media world, I responded with a comment. To see the original post go [...]

By: JasonFalls

JasonFalls — Thu, 17 Sep 2009 11:45:36 +0000

Hey Eric. Don't neccessarily disagree with you. Tweets are mostly conversational communications rather than uni-directional messaging. There really aren't a lot of refined metrics for conversational marketing and those that exist (replies, comments, volume of comments, etc.) don't mesh well with the other metrics we're used to. It'll take a bigger brain than mine to figure it out, most likely. But it's an interesting problem to chew on.

Thanks for the comment.

By: eprometheus

eprometheus — Thu, 17 Sep 2009 11:38:51 +0000

Jason,
Nice article. As an Online Media Analyst, I am used to variables such as impressions, clicks, grps and conversions. I find it hard to just 'throw in' Tweets into a cross media regression model (if I wanted to determine the impact Twitter had on sales) since we all know that all Tweets are different whereas the impression for a banner ad or tv ad is the same. (Unless you are Tweeting the same message over and over again which would be ridiculous.

Eric
www.OnlineMediaAnalyst.com

By: links for 2009-09-12 « burningCat

links for 2009-09-12 « burningCat — Sat, 12 Sep 2009 08:06:27 +0000

[...] Social Media ROI Less Accepted Than Traditional Media The return on investment for social media marketing is not an easy thing to determine. It’s not easy to measure. It’s not easy to argue. It’s not easy to prove. (tags: socialmedia social media research roi metrics measurement) [...]

By: The fear of measuring Social Media « Marketing Tech Blender

The fear of measuring Social Media « Marketing Tech Blender — Thu, 10 Sep 2009 03:56:42 +0000

[...] Social Media Explorer blog, author Jason Falls states in a post called “Social Media ROI? Traditional Is Still More Accepted” that we already face an uphill battle, as social media isn’t valued as highly as other more [...]

By: Stores_Online

Stores_Online — Wed, 09 Sep 2009 03:25:16 +0000

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By: Tools for Showing Monetary Benefits to Social Media ROI

Tools for Showing Monetary Benefits to Social Media ROI — Mon, 07 Sep 2009 11:55:00 +0000

[...] his article, Social Media ROI Less Accepted Than Traditional Media, Jason Falls has some great suggestions on ways to consider measuring social media ROI for your [...]

By: Social Media vs. Traditional Media: The Wrong Argument « On the Water

Social Media vs. Traditional Media: The Wrong Argument « On the Water — Thu, 03 Sep 2009 17:18:45 +0000

[...] 3, 2009 · Leave a Comment After reading a well thought out post on assessing ROI in a social media world, I responded with a comment. To see the original post go [...]