My friend Mark Dykeman had some problems with his hosting provider the last few days. His blog went down. Websites do that sometimes. It’s inconvenient and annoying, but it happens.
But Mark doesn’t depend on his blog for his primary income. He doesn’t drive thousands of dollars in business through it. While I’m not certain, he may not make any money from his blog. He blogs. He writes his thoughts and observations on the world and shares them with people. He’s a smart guy, too. You should read his stuff.
Why is this relevant to social media?