My friend Mark Dykeman had some problems with his hosting provider the last few days. His blog went down. Websites do that sometimes. It’s inconvenient and annoying, but it happens.
But Mark doesn’t depend on his blog for his primary income. He doesn’t drive thousands of dollars in business through it. While I’m not certain, he may not make any money from his blog. He blogs. He writes his thoughts and observations on the world and shares them with people. He’s a smart guy, too. You should read his stuff.
Why is this relevant to social media?
Buy the book!
Google Force Feeds Social Media On The World
by Jason Falls · September 25, 2009
Wednesday’s unveiling of Google Sidewiki did something pretty eye-opening. It forced every company in the world with a website to get hip to social media and do it now.
Essentially, anyone who downloads a browser toolbar for Firefox or Internet Explorer, with one for Google’s Chrome soon to come, can add comments and notes to a sidebar expansion of any website. Even yours. Without your permission or even knowledge.
And remember what Google does best … serves up relevant advertising in search results. I would expect your competitors will have the opportunity to place their ads on your Sidewiki soon, too. (Of course, you would be able to place yours on theirs, too.)