Comments on: A Peek At The Future Of Search?

By: Apple

Apple — Fri, 17 Sep 2010 12:59:20 +0000

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By: Torrent Basket

Torrent Basket — Wed, 23 Jun 2010 13:49:20 +0000

This is a really important viewpoint and one picked up by the concept of a Branding Engine from M4siz limited in the UK. If you are in SEO or internet advertising then it is almost like the co-opetition of Microsoft and Intel. They are competitors but also work closely together to ensure new product upgrades drive sales for each of them. So too for SEO and search engines.
The M4siz approach reverses this idea within the consumer search market and says “how do brands create space for themselves in the complex world of SEM ?” Their approach is to create a competitor free environment by focusing on brand campaign hooks or triggers that can then be typed directly into the address bar of the browser, bypassing the search engine. This provides greater independence from the vagrancies of SEO while allowing brand managers to take real time control of campaign performance. It also provides brand managers with options for multi-level and multi-source data queries to monitor several factors impacting on any give campaign or indeed project.

By: Torrent Basket

Torrent Basket — Wed, 23 Jun 2010 06:49:20 +0000

This is a really important viewpoint and one picked up by the concept of a Branding Engine from M4siz limited in the UK. If you are in SEO or internet advertising then it is almost like the co-opetition of Microsoft and Intel. They are competitors but also work closely together to ensure new product upgrades drive sales for each of them. So too for SEO and search engines.
The M4siz approach reverses this idea within the consumer search market and says â€œhow do brands create space for themselves in the complex world of SEM ?â€ Their approach is to create a competitor free environment by focusing on brand campaign hooks or triggers that can then be typed directly into the address bar of the browser, bypassing the search engine. This provides greater independence from the vagrancies of SEO while allowing brand managers to take real time control of campaign performance. It also provides brand managers with options for multi-level and multi-source data queries to monitor several factors impacting on any give campaign or indeed project.

By: Zakta Guides: A Social Media Tool to Organize the Web « The Official Zakta Blog

Thu, 12 Nov 2009 20:05:56 +0000

[...] Just how much more useful the search experience can be for everyone!Â Jason Falls mused about the game changing possibilities this kind of approach to getting curated search results in his recent post on Zakta. And Jason was right in arguing that this will require that people come [...]

By: winter123

winter123 — Thu, 05 Nov 2009 02:37:52 +0000

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By: dedicated server

dedicated server — Fri, 02 Oct 2009 07:40:28 +0000

hello! Wonderful post. You did a great job. Keep focusing on your next blog.

By: Stuart Foster

Stuart Foster — Thu, 24 Sep 2009 17:32:30 +0000

Thanks for the info Sundar

By: sundarkadayam

sundarkadayam — Thu, 24 Sep 2009 12:27:35 +0000

Stuart, You are absolutely right about the possibility of massive gaming attempts on the system. Nearly every promising system has come under these pressures in the past. It would be audacious of me to claim that we've foreseen all possibilities and have a game-proof system. However, I will say that we spent a considerable amount of time understanding the typical motivations for gamers of systems like ours and nullify them in the very design of our system and the processes that surround the use of key capabilities. i.e. We've gotten a basic safety net in place now, but we have to remain vigilant for innovative gaming that is bound to occur as the system grows in popularity.

Thanks
Sundar Kadayam
Founder & CEO, Zakta

By: sundarkadayam

sundarkadayam — Thu, 24 Sep 2009 12:13:32 +0000

Jason, Thank you for this thoughtful post. You correctly point out the promise and potential as well as the challenges facing Zakta.

Within my tiny team, we've always considered the vision and promise of Zakta as “Web search for YOU and people YOU trust!”. So trust is a key element at many levels in this. Your example of the use of Zakta by businesses (or for that matter, independent consultants, subject-matter experts, researchers, librarians, small business owners and others) to position themselves as thought-leaders or the authority on the best information in their industry or subject is spot-on.

“Who in their right mind would try and compete with Google …” – my wife has been asking me that for a couple of years now, since I first sprung the idea of Zakta on her, back in 2006, and your post has only reaffirmed her view of me

On a serious note, your “cautiously optimistic” comment is a vote of confidence for my team. Our job is to execute well on many fronts from here, and we certainly plan to do our best in that regard. I have a request for your readers – we'd love to get feedback on what we could do better to make Zakta work really well for you! Please write to us and share your thoughts.

Sundar Kadayam
Founder & CEO, Zakta

By: Some Random Cool Stuff I’ve Recently Found « The Seldom Seen Kid

Some Random Cool Stuff I’ve Recently Found « The Seldom Seen Kid — Thu, 24 Sep 2009 06:15:47 +0000

[...] – cool new search engine I found via Jason Falls. The Arts Desk – awesome art news site xkcd – wicked web comic which provided me with [...]

By: Stuart Foster

Stuart Foster — Wed, 23 Sep 2009 14:59:20 +0000

Like you said: Completely depends on the network on there. This also could lead to massive gaming attempts on the system…has Zakta done anything to address that?