Comments on: Is Seth Godin Holding Brands Hostage?

By: Why Aggregating Real-Time Conversation is an Opportunity for Brands | Open The Dialogue

Thu, 07 Jan 2010 21:28:06 +0000

[...] to feed their own content, add commentary and curate the page as they see fit. Godin faced some Brands in Public Project, it drove plenty of discussion. The project automatically aggregates real-time conversation and [...]

By: Seth Godin: His Brand, In Public | Open The Dialogue

Seth Godin: His Brand, In Public | Open The Dialogue — Thu, 07 Jan 2010 21:25:44 +0000

[...] A big post from Jason Falls today debates this even further. He wonders if BIPs are holding brands hostage: At first glance, you just think, “So what? The brands can just participate in the conversations on the various social networks and they Brands in Public spider will pick up those conversations as well. Hopefully, Brands in Public isn’t doing anything shady by parsing out the brand participation and that theory will hold true. However, think for a moment of the power, reach and influence Godin has. If his idea takes hold (it probably will because on the surface it’s a good one) and he markets it the way he’s capable of, Brands in Public could be come THE place to go see the “unfiltered” conversation about brands everywhere. [...]

By: winter123

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By: The Vox Pop Log – Die Bucher (the books) – September

The Vox Pop Log – Die Bucher (the books) – September — Tue, 06 Oct 2009 17:24:54 +0000

[...] be more timely or more relevant for those attempting to build new business free of speculation, questionable value, or [...]

By: The Vox Pop Log – Die Bucher – September

The Vox Pop Log – Die Bucher – September — Tue, 06 Oct 2009 17:11:49 +0000

[...] be more timely or more relevant for those attempting to build new business free of speculation, questionable value, or [...]

By: JosephRooks

JosephRooks — Fri, 02 Oct 2009 16:39:45 +0000

I think it makes him look like the sleazy car salesman of the internet. He obviously understands how CEOs and others in business think, and it looks to me like his ulterior motive is to capitalize on that. No matter how he frames it to make it look like a good thing for these companies, he knows the business world inside out and he knows they're going to flip out if there's suddenly something about their business that they don't have control over.

By: angelia110

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By: Brand Chats – Google & Godin | b r a n t s

Brand Chats – Google & Godin | b r a n t s — Thu, 01 Oct 2009 04:02:10 +0000

[...] saw a couple of posts which asked an interesting question – whether by creating pages ‘anyway’, Godin [...]

By: iJump.co.nz » Brands in Public and Google Sidewiki – Transparency coming to get you!

Tue, 29 Sep 2009 18:55:09 +0000

[...] in Public has already been criticised as potential blackmail, while Google Sidewiki has been called [...]

By: r3trosteve

r3trosteve — Tue, 29 Sep 2009 06:18:24 +0000

What's the essence of niche community conversation? Discussing the brands, retailers and other commercial industries that interest them.

How will they make money as a niche community? Selling access to the conversations and data contained within to brands, retailers and other commercial industries.

This will happen before SG gets to aggregate the content and sell access rights to it, so it seems pointless in my eyes. A fairly obvious attempt to monetise social media that anyone could have come up with – come guys, get a little more creative.

By: brianlittleton

brianlittleton — Mon, 28 Sep 2009 16:58:37 +0000

I think this will pass without much of an impact… reason being that I think consumers overall won't go for a company managed, company filtered version of online reputation.

To me, it will mean more if companies interact directly and not expect consumers to come to them (their owned page) for their own reputation.