Comments on: Is Seth Godin Holding Brands Hostage?

By: Brands in Public and Google Sidewiki – Transparency coming to get you! | sy-ENGAGE

Mon, 06 Feb 2012 07:03:04 +0000

[...] in Public has already been criticised as potential blackmail, while Google Sidewiki has been called [...]

By: 12 Must-Read Social Media Bloggers, Pt. 2 » Terametric Blog

12 Must-Read Social Media Bloggers, Pt. 2 » Terametric Blog — Sun, 21 Nov 2010 03:41:16 +0000

[...] Jason Falls’ name stenciled on it. Jason delivers the straight skinny and he does it with a wry and sometimes sardonic sensibility that makes his blogs humorously delicious and educationally [...]

By: links for 2010-05-14 | Estate of Flux

links for 2010-05-14 | Estate of Flux — Fri, 14 May 2010 07:03:58 +0000

[...] Is Seth Godin Holding Brands Hostage? (tags: brands smbiz mediamonitoring) [...]

By: Douglas Karr

Douglas Karr — Thu, 13 May 2010 18:03:32 +0000

The irony in this is how far Godin is off the mark. I really love Godin's work and owe some of my career moves and even my business success to his encouragement in his books. The fact is, though, that people will network around 'a business'. If you imagined social media as a universe, the center will always be the person, the planets will always be their network, and the meteors and comets are businesses. They come and go… but never have the gravitational field to support their own universe.

So – developing a solution that focuses on the brand and not the people isn't going to work. Now… if it were facebookesque and focused on MY network and THEIR conversations about brands, it would have a much better chance. Godin has it upside down.

By: Eyelona

Eyelona — Thu, 13 May 2010 16:48:28 +0000

Sounds like the mafia...I think the guy from ripoffreport.com tried this and it ended up being ruled extortion.

By: Douglas Karr

Douglas Karr — Thu, 13 May 2010 11:03:32 +0000

By: Eyelona

Eyelona — Thu, 13 May 2010 09:48:28 +0000

Sounds like the mafia...I think the guy from ripoffreport.com tried this and it ended up being ruled extortion.

By: Why Aggregating Real-Time Conversation is an Opportunity for Brands | Open The Dialogue

Thu, 07 Jan 2010 21:28:06 +0000

[...] to feed their own content, add commentary and curate the page as they see fit.Â Godin faced some Brands in Public Project, it drove plenty of discussion. The project automatically aggregates real-time conversation and [...]

By: Seth Godin: His Brand, In Public | Open The Dialogue

Seth Godin: His Brand, In Public | Open The Dialogue — Thu, 07 Jan 2010 21:25:44 +0000

[...] A big post from Jason Falls today debates this even further. Â He wonders if BIPs are holding brands hostage: At first glance, you just think, â€œSo what? The brands can just participate in the conversations on the various social networks and they Brands in Public spider will pick up those conversations as well. Hopefully, Brands in Public isnâ€™t doing anything shady by parsing out the brand participation and that theory will hold true. However, think for a moment of the power, reach and influence Godin has. If his idea takes hold (it probably will because on the surface itâ€™s a good one) and he markets it the way heâ€™s capable of, Brands in Public could be come THE place to go see the â€œunfilteredâ€ conversation about brands everywhere. [...]

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By: The Vox Pop Log – Die Bucher (the books) – September

The Vox Pop Log – Die Bucher (the books) – September — Tue, 06 Oct 2009 17:24:54 +0000

[...] be more timely or more relevant for those attempting to build new business free of speculation, questionable value, or [...]