Comments on: Is Your Agency Making Social Media Easy?

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Fri, 23 Oct 2009 14:18:26 +0000

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By: storesonline256

storesonline256 — Mon, 12 Oct 2009 04:45:44 +0000

Can you elaborate on this? I am a newbie and I'm still struggling with online marketing. I hope you can help me.

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By: IMERGENT

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By: contentkeith

contentkeith — Thu, 08 Oct 2009 18:43:46 +0000

I, too, concur with @johnbottom's comment: there is still a need for content marketing -- creating all sorts of content that feed engagement between customer and brand. It simply can't be product-focused messaging, but content that informs, educates, entertains, and inspires. As long as the content is valuable to the customer's wants and needs and is genuine coming from the brand, content marketing is the fuel that feeds the conversational flames within the social media campfire.

Traditional agencies can (and should) be equipped to create this type of content.

Warning: shameless plug - the core offering of my consultancy, Nutlug Content Marketing, is enabling traditional agencies to utilize existing resources (read people and money) to build out content marketing teams, expertise, and solutions for clients. It's a strong, growing marcomm offering that can act not only as a new revenue stream, but also as a client retention tool.

Yes, content marketing is different from traditional marketing, advertising, digital and promotional efforts -- but it is ultimately about building brands. And that's what agencies (should) do.

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