Comments on: Creating New Jedis With Social Media Training

By: JasonFalls

JasonFalls — Sat, 26 Dec 2009 07:47:44 +0000

Won't get any argument here. I think all media training, even
interview skills and more, are good for almost every employee. Thanks
for the comment.

By: helterskelter42

helterskelter42 — Sat, 26 Dec 2009 01:27:36 +0000

After I've been hired as a Media Consultant by the company I am still working for, it took me a lot of time to convenience my boss that all the employers would need a short media training/presentation. These skills are well needed in any media/marketing company nowadays.

By: winter123

winter123 — Thu, 05 Nov 2009 02:33:38 +0000

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By: kaitlynwilkins

kaitlynwilkins — Mon, 19 Oct 2009 17:27:16 +0000

Thanks for the comments all.

@ryanstephens – the beauty of this approach is that it can be scaled up or down based on your audience. The examples I gave are pretty basic – but we use this model for even our most advanced programs. In those cases “homework” is much more advanced and provides a level-appropriate exploratory benefit. At Ogilvy we have a four track training approach for various levels and a clear system for identifying those that are participating *and* applying their learnings. Creating an organizational framework to lay an approach on top of is unique to every group – but a useful formula nonetheless.

@arinewman – I agree with your statement, we have had a lot of trial and error in determining the right way to ID candidates and do end up with a mix of handraisers and those that we select. (To your point, giving people who might not seem like the most obvious candidate a chance to excel.) Agreed with your comment and Sonny Gill's that the real value comes with the follow up. Whether you create a wiki to stay in touch, or (hopefully) actively apply new trainees to work.

One thing I didn't mention in my post that I should have is the importance of tying training to REAL work that trainees are involved with. We ask a team leader within the trainee group to fill out strategic briefs that apply to real client work that we can use as the basis for our time together – it's been immensely helpful and I'd recommend it to anyone doing training.

By: Weekly Social Links: October 18, 2009 | UpYourSocial

Weekly Social Links: October 18, 2009 | UpYourSocial — Sun, 18 Oct 2009 19:13:41 +0000

[...] Creating New Jedis With Social Media Training | Social Media Explorer [...]

By: arinewman

arinewman — Thu, 15 Oct 2009 15:29:54 +0000

I'm not sure how you magically find the “best candidates” without some trial and error. Some people just get social media and love participating in the conversation, and others may not get it at first but end up being phenomenal once they see it working.

We are big fans of creating/developing social media ninjas to lead the charge. I'm not sure if a training class can turn a neophyte into a ninja overnight however. I tend to see them emerge over time as they work on SM projects or the light bulb really goes on for them. Its cool to see it happen.

By: The Best Voice Training Programs | My Top Piano Lessons

The Best Voice Training Programs | My Top Piano Lessons — Wed, 14 Oct 2009 17:09:21 +0000

[...] Creating New Jedis With Social Media Training | Social Media Explorer [...]

By: ryanstephens

ryanstephens — Wed, 14 Oct 2009 15:51:12 +0000

A lot of this feels pretty standard to me, though useful for those that might be behind the curve. The one I take issue with is the homework.

Why give them something that they should already be aware of (or be able to discover on their own) provided they're a 'best candidate?' Then having them write a case study to deliver to the group feels like busy work to me.

Why not challenge them to come up with ways they'd enhance Ogilvy's efforts (or a specific clients efforts), and then you can give them Peter's list as a resource to start with. I don't know that I'd even do that - I'd want the 'best' candidates to be savvy and resourceful enough to seek out and find those types of things. My favorite people to work with are those that create their own homework without it being given to them.

By: Smart Social Media Hiring and Training | Mandala Life Media

Smart Social Media Hiring and Training | Mandala Life Media — Wed, 14 Oct 2009 13:08:01 +0000

[...] Smart Social Media Hiring and Training Posted on October 14, 2009 written by Mark Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet Box Can you solve your social media program by hiring a new generation of employees? Um…. No. Millennials are digital natives to be sure – but their day-to-day knowledge of using Facebook to post study abroad pics in no way translates to a deep understanding of social media’s business applications. Are there exceptions to this rule? Brilliant young people who have used social to establish themselves as a brand, launch a business, or promote an issue – for sure. But they still need someone to help apply their expertise to the business. The solution is a hybrid of hiring social media experts (young and old), and training great thinkers you already have. via socialmediaexplorer.com [...]

By: Sonny Gill

Sonny Gill — Wed, 14 Oct 2009 13:03:45 +0000

Great ideas and tips here on conducting social media training for your agency/business. I think the biggest thing that I've seen overlooked is the follow-through. The now what. Everything that comes AFTER the initial training. Jumping into periodic refreshes and updates to what's happening in the SM space is as important as the training itself, and can have a huge impact on the overall culture – and whether that training will result in a domino effect on education/understanding with other would-be Jedis within the agency.

By: echandler

echandler — Wed, 14 Oct 2009 12:40:04 +0000

Thanks for the great post. I couldn't agree more. I've been working with a few people in developing our agency “training” program and so far the feedback has been great. One thing I think we'll try incorporating next is your wiki idea. We receive follow up questions afterward, but it drops of pretty much the day following the session I'd love to keep the conversation going.

Thanks again!