A 100-Percent Guarantee For Social Media Success

Jason Falls

Several really wonderful people approached me at Blog World & New Media Expo over the weekend to tell me they appreciated this blog, my Tweets and the ideas I share with them around the Internet. Those types of conversations never get old. To each of you who had one with me, the thanks are all mine.

The experience made me think perhaps we need to treat our businesses the same way.

You want to know how to be successful in social media? You want to know how to produce great content for your online audiences? You want to know how to make social media matter for your company?

Do something that makes your customers go out of their way to say, “Thank you!”

It’ll work. I guarantee it.

IMAGE: From PricelessPhotos on Shutterstock.com

Tagged as: business strategy, customer service, guaranteed success, Social Media, social media strategy, social media success

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heidimiller

Jason--

Thank you!

This puts a real challenge to business owners: what do your customers really want? I spend a lot of time in meetings guessing what customers want, but how do we really know? Of course, we can ask them, but where, how, and how to we keep from skewing the results?

As I work more closely in product management, these questions are very much nagging at me. We all want to keep our customers not just happy but ecstatic with our service; how do we know how to do that?

JasonFalls

Thanks Heidi. I've always tried to put myself in the mindset of the
consumer. What would make me say, "Hey company. Nice work! Thank you!"
It's simple, but it works.

Appreciate the comment.

Ricardo Bueno

Re: "Do something that makes your customers go out of their way to say, 'Thank You!'"

You are absolutely right! And to tell you the truth, it's not really all that difficult either... You just need to get your priorities straight and get to work...

Jason, great seeing you again!

JasonFalls

Thanks Ricardo. Great to see you too.

Sophie Bifield

I couldn't agree more. Thinking 'you' not 'I' and posing the question: How may I help you? rather than How can you help me? is a sure fire way to benefit both parties when it comes to social media.

JasonFalls

Great point, Sophie. Thanks for sharing it.

parishrut

Thanks Jason

My first Retweet after a long weekend

Linda Sherman

Great point Jason. Thank you for the party on October 16.

Here's my contribution to the many photos taken of you during BWE. http://www.flickr.com/photos/lindashermangordon...

JasonFalls

Thanks Linda. Great to see you last week!

deanholmes

Good stuff as usual-it's why I continue to read your posts here, on twitter and elsewhere-value that I can count on for insights that actually make sense-this does as well.

I have been doing this very thing for 4 years, since I started in social-helping people who have come to know they can count on me-guaranteed.

Its funny when I am "out of town", opening doors for people, letting the ladies on the elevator before I get on, and generally thanking people for what they have done to help me on a project is how I was raised (and my 5'-1" Momma would smack me if I didn't :)

Thanks for all you do.

JasonFalls

Many thanks, Dean. I appreciate the consistent visits and feedback.
And I'm like you. My Momma raised me that way. Guess we'd all be
better off if everyone else was.

Thanks again, man. Appreciate you tons.

deanholmes

No worries-when the content is as good as it is here, and engagement is managed like you do, its no wonder you are the 8th ranked blog on AdAge Top 150 (and I am scared of my Momma even at 5'-1" she's a powerhouse :)

sazbean

I think you can also turn the thank you around too - make sure you go out of the way to thank those that have supported you, even if they don't purchase your products or services directly. Maybe you've never met someone, but they often retweet your tweets. Or someone who constantly links to your blog. There are lots of ways people can support you and influence what people think of you. Being thankful and respecting your customers and supporters goes a long way towards keeping them for the long run!

Thanks for the great post.

JasonFalls

Exceptional point, Saz. Thanks for that. It's certainly a valid
strategy to thank your customers as prolifically as possible.
Sometimes they'll even thank you for the thank yous.

Akash Sharma

Thanks Jason for sharing something unique and to the point, This should be the main strategy for any business big or small, create value in a manner they help people and make them say " Thank You " as anybody who reads this post would say to you....

JasonFalls

Thank you! Glad you liked it.

Jonathan Saar

Well I thank you for this post. That is always my goal in my business. I want my clients to really appreciate me and the material and content I bring to them. Great thoughts for a Monday!