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Technically, aside from the initial 30-day trial, there IS no free version of Analytics. So that's the first difference.

You do get some metrics on postrank.com. Here's Jason's page, for example: http://www.postrank.com/feed/069971097b2008cad7.... There is more data and API access available in Analytics, plus the Google Analytics integration, and the convenience of getting it all in once place, reports, etc.

For those for whom blogging is more of a hobby, or who don't need to interact with their audiences much, postrank.com and possibly separately accessing Google Analytics (and whatever else strikes their fancy) should probably be more than enough for them and they don't need to pay for a product or service. We want our customers to be folks to have more extensive needs, especially since , given their work and efforts, they can tell us exactly the kinds of things they need or want to discover and monitor.

Of course, PostRank Analytics is a 1.0 product at the moment. In the month it's been out we've already done two releases of improvements and new features, and we're going to keep on enriching it as time goes on.

Hope that helps. If you have any other questions, feel free to give me a holler – melanie@postrank.com.

Roger makes some great points below and I am glad to see PostRank respond. If I could add one to the wish list:

1. Integration with Google Website Optimizer! It would be incredible to see the granularity of data that optimizer provides with their overlay of analytics.
2. Detail on pages in addition to posts. Some of us put a lot of care into the pages on our blog and it would be great to get this same sort of analysis on these.

Thanks again Jason!

-Colin

Nice chatting with you – even if the 3G connection didn't always cooperate.

1. We're working right now on supporting multiple feeds in a single login account. That's not rocket science what so ever but we opted to get the initial 1.0 release out quick and get the feedback cycle started.

2. The issue of flow if your feed is not in the system is a pain for sure. that's really a user experience bug that we're also working to address shortly. We're tracking over a million feeds so its a bit of a game of roulette – +95% of the time we know the feed. But, if you fall into the 5% the experience is very sub optimal. Again, we'll address this shortly.

3. Export of reports in an interesting idea. Thanks for the details in our chat. The notion of extracting data and charts so you can incorporate it into your reports is one we'll add to the backlog.

4. For new feeds we only know what we find in the RSS feed. From that point on we'll track and add all the new posts, so analytics will be available for those going forward.

As far as explaining what engagement is and how we calculate it, there is this explanation: http://blog.postrank.com/engagement-explained/

As well we have a whitepaper that does into more detail:
http://bit.ly/info/3z6CUq

Hope all that helps. Bottom line? The 1.0 released 4 weeks ago is a starting point. We're very keen to get your feedback – whatever it is.

Cheers,

Jim Murphy
PostRank