From the monthly archives:

November 2009

What Tiger’s Silence Should Teach You About Social Media

November 30, 2009 · Comments

Just past 2 a.m. ET on Friday morning, the day after Thanksgiving, arguably the world’s most famous athlete, Tiger Woods, was involved in a single-car accident outside his home near Orlando, Fla. Reports flew around later that day that he was seriously hurt. Then he was treated and released from a local hospital. Then his wife “saved” him. Then someone asked the police to delay an interview.

Two in the morning. Guy runs over a fire hydrant and hits a tree. He’s taken to a hospital with (allegedly) face lacerations and is semi-conscious, but was traveling under 33 miles per hour during the accident?

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The Benefits Of Off The Grid

November 25, 2009

I’ll be headed home to the mountains of East Kentucky this week. Image via Wikipedia

You may notice me being a bit off the grid this week. And there are some very good reasons.
First, we all need some R&R from the daily grind, even if it’s the grind we love so. I spend between 10 and [...]

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Giving Thanks

November 24, 2009

Today is the second annual celebration of Tweetsgiving. The initiative raised money to build a classroom in Tanzania last year. The effort is expanding this year, but will again benefit the same school in Tanzania, among other initiatives driven by Epic Change, the organizing body, and participating folks who wish to drive donations or attention [...]

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Why Social Media Purists Won’t Last

November 23, 2009

I’ve always considered myself a bit of a purist when it comes to social media. I believe strongly that it’s more important to engage in conversations and build relationships with people, both as an individual and as a company or brand, than it is to come at them selling product. If you build relationships, the [...]

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Learn Word-Of-Mouth With The Supergeniuses

November 21, 2009

When I got home Thursday, I had a package waiting. It was from Andy Sernovitz, the Word-Of-Mouth guru. Andy has invited me to speak at a one day event he’s putting on in Chicago Dec. 16 called, “Word of Mouth Supergeniuses.” You can learn more on the event website, but keep reading first.
The package contained [...]

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Determining Your Friends

November 20, 2009

I’ve been pondering the value and validity of the term “friend” lately. Until a few years ago, we all probably had a couple hundred friends, give or take. Social networking not only incrementalized that number, but changed the definition of the word for many people.
I have 1,300 or more “friends” on Facebook. I’ve probably met [...]

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Sysomos Adds Facebook Feature To Social Media Monitoring Solution

November 19, 2009

When businesses are looking for social media monitoring services these days, they normally hone in on two or three capabilities. Because Facebook is this year’s blog, monitoring messages on the platform is a big one. While all social media monitoring services have the same access to Facebook data (it’s all dependent upon what Facebook makes [...]

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The Four Spheres Of Social Media Strategy

November 18, 2009

A crowd of 80 or so attended yesterday’s social media boot camp hosted by the Kentucky chapter of the International Association of Business Communicators (IABC) and the Social Media Club Louisville. I was honored to serve as one of the presenters along with the undisputed queen of measurement, Katie Paine, and The Bad Pitch Blog [...]

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Where Interactive Marketing Dollars Are Going

November 13, 2009

Forrester Research has released a new report forecasting interactive marketing spend in the U.S. for the next five years. The report, authored by Shar VanBoskirk, is available in its entirety on the Forrester Research website.
The report details how certain industries currently spend, and projects how they will spend, on interactive marketing. It also offers some [...]

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What Social Search Means To Your Business

November 11, 2009

Image via CrunchBase

Bing and Google recently announced partnerships with Twitter and Facebook to provide elements of real-time and social search to their respective search engine results. On the surface, this probably blew past most business owners and marketers as not much in the way of being important. If the information is online, aren’t Bing and [...]

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