Comments on: What Social Media Monitoring Won’t Get You

By: Florist Edmonton

Florist Edmonton — Fri, 13 Nov 2009 17:05:30 +0000

Great article, I subscribed to your newsletter, bookmaked the page and put a link to this page on my website.

By: Persuasive Picks for the week of 11/02/09 : PerkettPRsuasion – The PerkettPR Blog

Fri, 06 Nov 2009 21:43:30 +0000

[...] What Social Media Monitoring Won’t Get YouMonitoring your brand online and the plethora of tools available to select from are all the rage of late, while Facebook’s popularity as a place for brands to plant their flag has also exploded. This post from Jason Falls reminds us that access to the vital conversation behind Facebook’s “walled garden” are not accessible by social media monitoring tools. [...]

By: eModeration's Social Round-Up #11 - A Sense of Community - Blogs - Brand Republic

Thu, 05 Nov 2009 12:37:31 +0000

[...] Facebook Fan Page Best Practices, followed by Jason Falls on why Facebook mentions of your brand won’t show up on your monitoring service…ON TWITTER …… and for Afters, we have Mashable’s Twitter Lists [...]

By: winter123

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By: wholesale kids clothing

wholesale kids clothing — Wed, 04 Nov 2009 12:49:38 +0000

thanks for sharing, interested in your thought on this.

By: JasonFalls

JasonFalls — Wed, 04 Nov 2009 10:12:03 +0000

Thanks for the insights, Matt. Good information here. I appreciate you
stopping by.

By: mattbambow

mattbambow — Wed, 04 Nov 2009 08:44:15 +0000

Trendsta. A good point, but I think the specialists do know how to interpret this data. Its what we get paid for. The key thing for me on SMM is that you need to have a defined strategic output. Whether thats a change in tact about how you approach consumers, a new way of writing a PR release, or a new product, the insights that SMM drive are valuable.

On your point about Facebook Jason, I believe that it is possible to monitor conversations within your social media fan page, if you make this public and searchable via Google (therefore becoming an access point for a social tool). However, I think the area where most interesting conversations happen is actually within the forums… this is where the real consumers of your products or potential consumers will be discussing or searching for information on your product.

Although, the stats say we get recommendations from Facebook friends, most of the “social media” recommendations happen within forum areas and its here where SMM becomes important for defining how you respond, your tone of voice and point of view.

By: Danial Farooque

Danial Farooque — Wed, 04 Nov 2009 06:15:23 +0000

Thanx for sharing !!

By: JasonFalls

JasonFalls — Tue, 03 Nov 2009 17:07:39 +0000

Thanks for the input. Good thoughts.

By: Trendsta

Trendsta — Tue, 03 Nov 2009 17:01:05 +0000

Companies spend a lot of time on this type of monitoring, but it's hard to accurately interpret the raw data (especially if you're not part of Gen Y and don't understand the nuances of their speech and interaction). The importance of social media is relationships. Brands can literally build relationships with their customers if they're just given the tools to get down on the ground and interact on a personal basis. That's really what companies should be focusing on with social media.

By: Sonny Gill

Sonny Gill — Tue, 03 Nov 2009 11:39:02 +0000

Agree with you here, JP. It's the conditioning aspect that I'm looking at. Change is always a hard thing, but to go from a once private network and then tell people that they should make it public for the business world to see – that's where people get flustered about the notion of having less privacy.

Will this change in due time? Probably. But we'll have a long road to get the masses (who aren't social media heads) on board this train.