Comments on: Where Interactive Marketing Dollars Are Going http://www.socialmediaexplorer.com/2009/11/13/where-interactive-marketing-dollars-are-going/ Social Media Consulting, Public Speaking and Education Thu, 18 Mar 2010 19:56:39 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: JasonFalls http://www.socialmediaexplorer.com/2009/11/13/where-interactive-marketing-dollars-are-going/comment-page-1/#comment-27661 JasonFalls Tue, 12 Jan 2010 02:17:18 +0000 http://www.socialmediaexplorer.com/?p=2049#comment-27661 Thanks Barbara. Thanks Barbara.

]]> By: Barbara http://www.socialmediaexplorer.com/2009/11/13/where-interactive-marketing-dollars-are-going/comment-page-1/#comment-27650 Barbara Mon, 11 Jan 2010 21:15:22 +0000 http://www.socialmediaexplorer.com/?p=2049#comment-27650 what a great blog you have here. i believe that an email campaign may not be always successful for the sole reason that spamming is common. most people would rather mark an email as spam even if the title sounds legit or interesting. in my case, what really worked is email + <a href='http://www.prova.fm/advertising/' rel="nofollow">Prova</a>'s help in online and offline advertising. i personally think i could not have survived the bad times if not for the combination of those two. what a great blog you have here. i believe that an email campaign may not be always successful for the sole reason that spamming is common. most people would rather mark an email as spam even if the title sounds legit or interesting. in my case, what really worked is email + Prova's help in online and offline advertising. i personally think i could not have survived the bad times if not for the combination of those two.

]]> By: Promotional Products http://www.socialmediaexplorer.com/2009/11/13/where-interactive-marketing-dollars-are-going/comment-page-1/#comment-27178 Promotional Products Sun, 27 Dec 2009 23:16:21 +0000 http://www.socialmediaexplorer.com/?p=2049#comment-27178 Amir,<br><br>These were my thoughts exactly... Jason, I appreciated this post, along with many of your others and thanks for the response to Amir's... I am going to pass this along, it always is good to know where the money is spent Amir,

These were my thoughts exactly… Jason, I appreciated this post, along with many of your others and thanks for the response to Amir's… I am going to pass this along, it always is good to know where the money is spent

]]> By: JasonFalls http://www.socialmediaexplorer.com/2009/11/13/where-interactive-marketing-dollars-are-going/comment-page-1/#comment-24510 JasonFalls Sun, 15 Nov 2009 22:25:31 +0000 http://www.socialmediaexplorer.com/?p=2049#comment-24510 I think some display ads are effective, but for the most part people <br>ignore them. You can argue branding as a primary use for them, but the <br>click-through rates on most are less than two percent, which is <br>incredibly poor. I think traditional advertising and methods should be <br>used to drive the traffic and interest in both digital and social <br>properties for a brand. Display ads online can do that as well, but <br>again, the ad has to be particularly engaging for it to be more than <br>minimally effective in most cases.<br><br>I think email is becoming more important by the day. Not only are <br>companies getting better at using it appropriately for their <br>consumers, but consumers are discovering those brands that are doing <br>it right. I don't have stats to back that up yet, but I can see it <br>happening.<br><br>Thanks for the questions, Bob! Appreciate the input. I think some display ads are effective, but for the most part people
ignore them. You can argue branding as a primary use for them, but the
click-through rates on most are less than two percent, which is
incredibly poor. I think traditional advertising and methods should be
used to drive the traffic and interest in both digital and social
properties for a brand. Display ads online can do that as well, but
again, the ad has to be particularly engaging for it to be more than
minimally effective in most cases.

I think email is becoming more important by the day. Not only are
companies getting better at using it appropriately for their
consumers, but consumers are discovering those brands that are doing
it right. I don't have stats to back that up yet, but I can see it
happening.

Thanks for the questions, Bob! Appreciate the input.

]]> By: JasonFalls http://www.socialmediaexplorer.com/2009/11/13/where-interactive-marketing-dollars-are-going/comment-page-1/#comment-26936 JasonFalls Sun, 15 Nov 2009 22:25:31 +0000 http://www.socialmediaexplorer.com/?p=2049#comment-26936 I think some display ads are effective, but for the most part people <br>ignore them. You can argue branding as a primary use for them, but the <br>click-through rates on most are less than two percent, which is <br>incredibly poor. I think traditional advertising and methods should be <br>used to drive the traffic and interest in both digital and social <br>properties for a brand. Display ads online can do that as well, but <br>again, the ad has to be particularly engaging for it to be more than <br>minimally effective in most cases.<br><br>I think email is becoming more important by the day. Not only are <br>companies getting better at using it appropriately for their <br>consumers, but consumers are discovering those brands that are doing <br>it right. I don't have stats to back that up yet, but I can see it <br>happening.<br><br>Thanks for the questions, Bob! Appreciate the input. I think some display ads are effective, but for the most part people
ignore them. You can argue branding as a primary use for them, but the
click-through rates on most are less than two percent, which is
incredibly poor. I think traditional advertising and methods should be
used to drive the traffic and interest in both digital and social
properties for a brand. Display ads online can do that as well, but
again, the ad has to be particularly engaging for it to be more than
minimally effective in most cases.

I think email is becoming more important by the day. Not only are
companies getting better at using it appropriately for their
consumers, but consumers are discovering those brands that are doing
it right. I don't have stats to back that up yet, but I can see it
happening.

Thanks for the questions, Bob! Appreciate the input.

]]> By: Bob Hazlett http://www.socialmediaexplorer.com/2009/11/13/where-interactive-marketing-dollars-are-going/comment-page-1/#comment-24509 Bob Hazlett Sun, 15 Nov 2009 20:15:57 +0000 http://www.socialmediaexplorer.com/?p=2049#comment-24509 A couple of thoughts and questions<br><br>Do you think display ads are simply used as awareness to generate and feed search? Seems like search gets a lot of the credit and glory, but something has drive the awareness to the user.<br><br>Email, if done right (which it seldom is), is so powerful. How do you see focus shifting, if any, in the email department?<br><br>Bob<br><a href="http://onehalfamazing.com" rel="nofollow">http://onehalfamazing.com</a> A couple of thoughts and questions

Do you think display ads are simply used as awareness to generate and feed search? Seems like search gets a lot of the credit and glory, but something has drive the awareness to the user.

Email, if done right (which it seldom is), is so powerful. How do you see focus shifting, if any, in the email department?

Bob
http://onehalfamazing.com

]]> By: Bob Hazlett http://www.socialmediaexplorer.com/2009/11/13/where-interactive-marketing-dollars-are-going/comment-page-1/#comment-26935 Bob Hazlett Sun, 15 Nov 2009 20:15:57 +0000 http://www.socialmediaexplorer.com/?p=2049#comment-26935 A couple of thoughts and questions<br><br>Do you think display ads are simply used as awareness to generate and feed search? Seems like search gets a lot of the credit and glory, but something has drive the awareness to the user.<br><br>Email, if done right (which it seldom is), is so powerful. How do you see focus shifting, if any, in the email department?<br><br>Bob<br><a href="http://onehalfamazing.com" rel="nofollow">http://onehalfamazing.com</a> A couple of thoughts and questions

Do you think display ads are simply used as awareness to generate and feed search? Seems like search gets a lot of the credit and glory, but something has drive the awareness to the user.

Email, if done right (which it seldom is), is so powerful. How do you see focus shifting, if any, in the email department?

Bob
http://onehalfamazing.com

]]> By: Is your business ready for search engine changes? | Social Media DJ http://www.socialmediaexplorer.com/2009/11/13/where-interactive-marketing-dollars-are-going/comment-page-1/#comment-24508 Is your business ready for search engine changes? | Social Media DJ Sun, 15 Nov 2009 14:24:15 +0000 http://www.socialmediaexplorer.com/?p=2049#comment-24508 [...] your business ready for search engine changes? November 15th, 2009 Where Interactive Marketing Dollars Are Going posted by Jason Falls in November 13th, [...] [...] your business ready for search engine changes? November 15th, 2009 Where Interactive Marketing Dollars Are Going posted by Jason Falls in November 13th, [...]

]]> By: JasonFalls http://www.socialmediaexplorer.com/2009/11/13/where-interactive-marketing-dollars-are-going/comment-page-1/#comment-24502 JasonFalls Sat, 14 Nov 2009 16:38:45 +0000 http://www.socialmediaexplorer.com/?p=2049#comment-24502 True, Amir. And we'll continue to fight that challenge until companies <br>begin to see measurable returns or increases is customer retention, <br>etc., as a result. It's a matter of time and good measurement. True, Amir. And we'll continue to fight that challenge until companies
begin to see measurable returns or increases is customer retention,
etc., as a result. It's a matter of time and good measurement.

]]> By: JasonFalls http://www.socialmediaexplorer.com/2009/11/13/where-interactive-marketing-dollars-are-going/comment-page-1/#comment-26938 JasonFalls Sat, 14 Nov 2009 16:38:45 +0000 http://www.socialmediaexplorer.com/?p=2049#comment-26938 True, Amir. And we'll continue to fight that challenge until companies <br>begin to see measurable returns or increases is customer retention, <br>etc., as a result. It's a matter of time and good measurement. True, Amir. And we'll continue to fight that challenge until companies
begin to see measurable returns or increases is customer retention,
etc., as a result. It's a matter of time and good measurement.

]]> By: JasonFalls http://www.socialmediaexplorer.com/2009/11/13/where-interactive-marketing-dollars-are-going/comment-page-1/#comment-24503 JasonFalls Sat, 14 Nov 2009 16:37:52 +0000 http://www.socialmediaexplorer.com/?p=2049#comment-24503 The numbers are millions of dollars and 2009 spending. The numbers are millions of dollars and 2009 spending.

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