Comments on: New Study Reveals Surprises In How People Share

By: Bach

Bach — Fri, 05 Mar 2010 23:24:16 +0000

Very interesting that twitter is only 1%. It really says something about how people share.

I think SMS and texting will increase soon. It already has a big share.

Email will never go away – but its percentage will decrease over time.

By: More On The Science of Sharing From ShareThis | The Official Steven Venegas Blog

Mon, 01 Feb 2010 07:32:34 +0000

[...] of choice for many bloggers, including me, released some information last week that confirms the Tell-A-Friend data we discussed last month. Email is still the sharing mechanism of choice for most web users. In fact, ShareThis’s numbers [...]

By: Jason Eaton

Jason Eaton — Sat, 23 Jan 2010 19:44:35 +0000

From my own experience, I get a lot more hits from twitter than anywhere else.

The problem I have with this study is that it's just through the use of the share button. It takes no account of the folks that are slightly MORE tech savvy and have their preferred twitter client/link burner at the ready when they want to share something.

So you have a very underrepresented sample of the population, only folks who use the button, on sites that have the button.

I wouldn't put too much faith in the conclusions drawn.

When you consider the automation features built into social-minded sites like youtube, reverbnation, delicious, etc it becomes obvious that there isn't much real worth to the report as a commentary on the overall usage of social media.

What it DOES say is that the same lazy folks that send chain emails are still out there, doing it with more bells and whistles, and we cannot forget to reach out to them.

By: Word of Mouth Research: Study shows email is still the king of sharing

Word of Mouth Research: Study shows email is still the king of sharing — Thu, 07 Jan 2010 15:38:21 +0000

[...] More analysis from word of mouth supergenius Jason Falls: Click here [...]

By: Sharing… | e1evation, llc

Sharing… | e1evation, llc — Wed, 06 Jan 2010 16:44:27 +0000

[...] To gather some comparative data, I asked Tell-A-Friend competitor ShareThis if they minded sharing some cursory data. For the month of October, their users also shared more via email (46.4%). Twitter was higher than Tell-A-Friend’s results, but also surprisingly low (5.82% of all shares). Facebook accounted for 33.32% of all share paths for ShareThis in October, higher than Tell-A-Friend. If you’re wondering about ShareThis’s IM numbers, they don’t offer instant messenger clients as share options, sans AOL Instant Messenger, which is buried on the third tab of their full icon set option.” New Study Reveals How People Share Online | Social Media Explorer [...]

By: JasonFalls

JasonFalls — Mon, 21 Dec 2009 16:55:43 +0000

Fair observation. Thanks for that. I think the viral-ness (to invent a
word) is what the statistics are getting at. Email still seems to be
the anchor point for viral activity. But when you look at the
engagement indicators, perhaps the Facebooks of the world have some
legs to stand on. Of course, nothing goes viral because of the medium,
but because of the content. Thanks for the comment.

By: speener

speener — Mon, 21 Dec 2009 16:27:45 +0000

I think my question would be whether one medium is more viral than the other and whether or not there is a response difference between any of them. What I generally tell people is that one doesn't replace the other, there will always be email for instance, but with each passing year the options to communicate with each other increases. You don't to replace email with Twitter or Facebook, you aim to supplement it with new social media channels.

By: More On The Science of Sharing From ShareThis | Social Media Explorer

More On The Science of Sharing From ShareThis | Social Media Explorer — Mon, 21 Dec 2009 10:01:51 +0000

By: JasonFalls

JasonFalls — Sat, 12 Dec 2009 22:02:56 +0000

I certainly agree the stats are skewed a bit from what is probably
common/standard, but keep in mind the data is just from their share
widget. Not only are there other share widgets out there, but many
users may prefer to share without the widget help. Good thoughts.
Thanks for the input.

By: Annelie Näs

Annelie Näs — Sat, 12 Dec 2009 20:39:02 +0000

Interesting numbers, I am curious though on what kind of informations is shared where. To me this would be true for private sharing, such as funny youtube clips or news related to my hobbies. However when it comes to more professional content I share most on LinkedIn and Twitter, and I find this to be the same by the people I follow on the two networks. Though this is only a insignificant number from the amount in the research it is still interesting to add to the discussion. Where do people share what? Does the content matter to where you share it? Does your backgroup, job or geographical area matter? Sure, I can see the stats being true in general, but I would like to know more about what content is published where.

By: Isaac

Isaac — Mon, 07 Dec 2009 07:46:32 +0000

These interesting findings make Twitter look so much smaller and less influential than what the media buzz around it has claimed in the last couple of years. I wonder if “ordinary” users will ever see the benefits in using Twitter for social networking. I have a feeling it is destined to be a geek-only tool.