Comments on: Sysomos Adds Facebook Feature To Social Media Monitoring Solution

By: Location-Based Social Media Monitoring Now Offered By Sysomos

Location-Based Social Media Monitoring Now Offered By Sysomos — Tue, 09 Mar 2010 11:16:24 +0000

[...] more on Sysomos, check out my review of their offering from November of 2009 when they added Facebook data mining to their Heartbeat [...]

By: Laura Chapman

Laura Chapman — Thu, 26 Nov 2009 06:54:51 +0000

Seems quite useful. Is it reliable?

Laura Chapman
Focus on topics that interest you the most. Create and Follow #Labels: wadja.com

By: JasonFalls

JasonFalls — Sat, 21 Nov 2009 15:16:01 +0000

Thanks Connie. I haven't forgotten about SM2. Thanks for filling us in.

By: Connie Bensen

Connie Bensen — Sat, 21 Nov 2009 12:22:28 +0000

Hi Jason,
We are probably too quiet with Alterian SM2's (Techrigy) features but we have been gathering Facebook results long before others announced similarly. We gather everything that is open to the public.
And our customers can request to have their Facebook pages added. We've been doing that for awhile.

It is important that organizations have as much access as possible to the conversations. We're all striving for that.
SM2 also offers geo-mapping (not based on IP or hosting), similar pricepoint, and automated sentiment (with customizable dictionary).

Connie
Director of Community Strategy, Alterian
@cbensen

By: JasonFalls

JasonFalls — Fri, 20 Nov 2009 22:54:14 +0000

Thanks for the further questions and discussion Azam. I'm pretty sure
Facebook Insights are accessed in Sysomos's tool. I'm sure someone
from there will confirm at some point. Thanks again!

By: Azam

Azam — Fri, 20 Nov 2009 16:21:00 +0000

That is very interesting. It's interesting to see vendors try to evolve their product according to what kind of access to data Facebook allows. This will be ever evolving and would be useful to get full understanding of this.

The pricing is definitely decent as agencies and brands we are finding are encountering enterprise solutions which are above their budgets. The funny thing is that agencies do have a sh*tload of money but are focusing more on M&A then on technology.

It'd be also interesting to find out, (and if anyone is reading this and knows.. I would love to hear it), how much of Facebook Insights can be accessed because I think Vitrue says it can access that and overlay additional things on it.

Chris Brogan mentions: Monitor sales marketing and content marketing that drives leads instead of monitoring ROI. Monitoring responses to content and seeing how that affects sentiment or other elements will also be interesting to see.

By: goldenblogger

goldenblogger — Fri, 20 Nov 2009 13:36:35 +0000

Interesting article to read. Congratulations

By: Mark Evans

Mark Evans — Thu, 19 Nov 2009 17:19:07 +0000

Malcolm,

Thanks for feedback about the comparison table. We'll spend some time making sure the differences between MAP and Heartbeat are more clear.

In a nutshell, Heartbeat offers social media monitoring and measurement that meets the needs of clients who want to know what's happening, and ways to measure the amount of activity for themselves and competitors.

MAP also has these capabilities but also provides in-depth analytics tools, as well as the ability to generate information that can be used to create data and graphic-rich reports.

Mark

By: JasonFalls

JasonFalls — Thu, 19 Nov 2009 13:59:27 +0000

Thanks for the clarification!

By: nilesh_bansal

nilesh_bansal — Thu, 19 Nov 2009 13:58:16 +0000

Since IP addresses are pure incorrect, we don't use them. All analysis is based only on what is disclosed in the content, and if nothing is disclosed then it defaults to unknown location. We do have a lot of parsing technology to correctly parse out the geographic information.

By: JasonFalls

JasonFalls — Thu, 19 Nov 2009 13:17:25 +0000

Thanks Malcolm. I too thought the two products looked surprisingly
similar. But the unlimited pricing alone is a good move depending upon
what you need to accomplish and for how many brands or products.
Still, I would like to see Sysomos differentiate a bit better. Thanks
for the feedback.