Comments on: Why Social Media Purists Won’t Last

By: The Daily Slice » Blog Archive » Social Media Pragmatists will win over the Social Media Purists

Tue, 16 Feb 2010 14:38:01 +0000

[...] movement of social media specialists, yesterday I read a post by Jason Falls, on his blog the Social Media Explorer. It extolled that the social media pragmatist would prevail over the social media [...]

By: JasonFalls

JasonFalls — Tue, 29 Dec 2009 10:46:17 +0000

Amen to that, Carrie. Thanks for the ideas. I think the uses for each
network vary by company, product, brand, personnel, etc., but I can
certainly see how your ideas can work for a lot of folks. Appreciate
the perspective.

By: carriegrafham

carriegrafham — Tue, 29 Dec 2009 08:19:38 +0000

Great post – I've often compared SM to traditional brand building exercises such as advertising, sponsorship etc. which are designed to raise awareness, build relationships and loyalty. All good marketing strategies however, involve two strands of communication – the call to action often integrated into the above (usually via a phone number), but more often in other environments (a promotion instore/newspaper ad informing of short term deals etc. but using a similar creative device) in order to create an integrated holistic campaign. It seems to me that the various strands of SM can be used in a similar ways – blogs & Facebook to build the relationship and communicate the brand values, Twitter & bookmarking sites to deal with the tactical, cash generating message. No-one was ever able to prove an exact ROI on advertising (the most expensive form of marketing) – it is measured via increased awareness/perception of desired attributes. If the sales go up, and nothing else has been initiated as part of the campaign then yes, you can put an ROI on it – but it's very rare for a company to advertise and not underpin that investment with other activity. So, ROI is put against the whole campaign, with both quantitative and qualitative research often used to assess the most successful bits. SM needs to be viewed as another part of the marketing mix, and evaluated as such.

By: Deck the halls with talk of Twitter

Deck the halls with talk of Twitter — Mon, 28 Dec 2009 21:38:40 +0000

[...] news from blogs, including Marketing Pilgrim, Social Media Explorer (the blogger’s recent post, “Why Social Media Purists Won’t Last,” came highly recommended from one of us), Twitip and Twitter’s blog. (What’s your go-to [...]

By: Social media measurement misnomers, part 1 | Justin case you were wondering

Social media measurement misnomers, part 1 | Justin case you were wondering — Wed, 23 Dec 2009 16:31:18 +0000

[...] Conversations and engagement alone do not ring the cash register. I took this one from a recent post by Jason Falls called “Why Social Media Purists Won’t Last.” Jason’s not the only one I’ve heard say this or something similar, and there was a lot [...]

By: JasonFalls

JasonFalls — Wed, 16 Dec 2009 09:56:01 +0000

Thanks Clark. Appreciate the comment!

By: The 30 Best Blog Posts on Social Media I’ve Read in 2009 « A New Marketing Commentator

Mon, 14 Dec 2009 16:37:49 +0000

[...] Why Social Media Purists Won’t Last by Jason Falls on the Social Media Explorer [...]

By: La conversaciones no hacen sonar cajas registradoras - Richard Johnson Hurtado

La conversaciones no hacen sonar cajas registradoras - Richard Johnson Hurtado — Wed, 02 Dec 2009 19:41:59 +0000

[...] Falls (destacado especialista en Social Media) ponga una cuota de cordura señalando que “Las conversaciones no hacen sonar la caja registradora“. Lo que quiere decir, es que justamente una “campaña” de Social Media que tenga [...]

By: Clark Fredricksen

Clark Fredricksen — Wed, 02 Dec 2009 15:02:17 +0000

Great post. Rings true for me at many levels.

By: Understanding the Reality of Social Media Marketing

Understanding the Reality of Social Media Marketing — Tue, 01 Dec 2009 17:25:40 +0000

[...] to the RSS feed for updates on this topic.Powered by WP Greet BoxI was just reading this article by Jason Falls about the rise and fall of social media, and even though social media purists like me hate to read or hear it, he is right. The first thing [...]

By: JasonFalls

JasonFalls — Mon, 30 Nov 2009 23:54:16 +0000

Excellent observation. Thanks!