From the monthly archives:

December 2009

Most Shared Content Of 2009

December 31, 2009 · View Comments

Image representing AddThis as depicted in Crun...
Image via CrunchBase

My friends at AddThis sent me the list of the most shared content of 2009 according to the 600 million monthly people who view their share widget. I thought it was an interesting list and worth sharing.

Keep in mind this is online users who choose to share content by clicking on a widget embedded on the site or post as opposed to copy-pasting the link or using other share bookmarklets or plugins. I don’t think it really skews the data too much, though, because I believe those outside the social media bubble probably use the share widgets like AddThis more than those of us with other mechanisms to do so. This is what was popular for the world. What was popular to the social media bubble doesn’t matter much.

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How To Add Surprise To Your Marketing

December 30, 2009

Share It seems every time someone told Andy Nulman he was nuts, he would surprise them. Not surprisingly, his first book is subtitled, “Profiting from the Power of Surprise.” The book is called Pow! Right Between the Eyes: Profiting from the Power of Surprise and discusses how surprise marketing can often lift companies, products and [...]

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What Social Media Can Do For Your Business

December 28, 2009

Share There are still a number of business people, executives, owners and more, that have doubts about social media as a business driver. Part of that skepticism has to do with the fact the medium is quite new and participating in it requires a different approach from traditional marketing efforts. Part of it has to [...]

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May Your Christmas Be Merry

December 25, 2009

Share My hope is you don’t see this blog post until well after Friday. My intention today, and this weekend, is to unplug and enjoy family and friends. But I did want to take a moment to wish everyone a very merry season, whatever holiday you celebrate, or even if you don’t celebrate anything other [...]

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How To Drive Business Leads With Question & Answer Forums

December 23, 2009

Share My mother used to tell me the only stupid question was the one you didn’t ask. Thanks to social media, in business terms, the only stupid question is fast becoming the one you don’t answer. People are driving leads using Question and Answer forums like LinkedIn Answers, Yahoo! Answers and Answers.com. While most case [...]

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More On The Science of Sharing From ShareThis

December 21, 2009

Share ShareThis, the sharing widget of choice for many bloggers, including me, released some information last week that confirms the Tell-A-Friend data we discussed last month. Email is still the sharing mechanism of choice for most web users. In fact, ShareThis’s numbers almost match those from Tell-A-Friend across the board, so we can reasonably conclude [...]

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Four Business Books Worth Holiday Gifting

December 18, 2009

Share The holiday season is upon us and some last minute shopping has to be done. I thought I might offer up some book reviews as recommendations for you this week so you can hop on Amazon (affiliate links provided) and check off another couple folks from your lists. (And thought it’s a comfy sweatshirt, [...]

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Exploring Corporate Blogging: A Call To Action

December 17, 2009

Share Some friends of mine and I are diving into a research project around corporate blogging and need your help. All you have to do is fill out a 2-3 minute survey about your corporate blog. Check out the survey here. Be forewarned: You’ll need to have your web analytics handy for the survey. We’re [...]

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Selling Your Product By Selling Someone Else’s

December 16, 2009

Share For years now you’ve heard advice from social media evangelists that is counter-intuitive to a traditional marketing approach. Don’t sell first. Relinquish control of your brand to your customers. Take your content to the customers instead of driving all activity to your own website. Build content around your customers, not your brand. On Monday, [...]

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Twitter Insights From A Facebook Crowd

December 15, 2009

Share I’ve been spending some time watching my Facebook friends and their use of the tool. No, I’m not stalking. I’m convinced there’s a vast difference in how most people use social networking sites and how those inside the social media bubble do. For instance, I’ve noticed when I post Facebook status updates, which I [...]

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How To Increase Your Business By Relinquishing Control

December 14, 2009

Share If you’ve been studying social media, or even half paying attention to it, for the last few years, you’ve heard some truisms proffered that are scary to most business people. One of the most recited is that in order to be successful in social media you must face the fact you no longer have [...]

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