Comments on: The Most Important Question Is, “Why?”

By: Scoot159

Scoot159 — Sat, 13 Mar 2010 18:40:12 +0000

I like the fact that she was on top of it with a response. Most people shrug and say something like "I don't know..." then pause to think of a quick reason why. That's when you have to pull on the reigns and talk it out. In this case, yup, she's on.
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By: Five Things We Should All Do In 2010 | Social Media Explorer

Five Things We Should All Do In 2010 | Social Media Explorer — Fri, 01 Jan 2010 10:01:42 +0000

[...] don’t get in trouble. Blog comments are full of, “Well said! I agree!” echoes and companies are demanding Facebook pages without having a single clue as to what to do with them. For some, it’s natural to follow the [...]

By: JasonFalls

JasonFalls — Wed, 23 Dec 2009 12:27:18 +0000

Thanks, Heather. I'll see if she'll stop by and answer. I know since
she's using it mostly for media, she's added the Twitter handle to her
letterhead and email signatures and has proactively told them the
account is there. More than that, I don't know. Thanks for asking!

By: heatherrast

heatherrast — Wed, 23 Dec 2009 12:06:28 +0000

I couldn't agree more with her reasoning. I'm sure her interactions with you had something to do with grounding purpose with tool.

It'd be interesting to learn how she's promoting the site, encouraging users to tap into the info she's making available.

By: JasonFalls

JasonFalls — Sat, 12 Dec 2009 13:03:04 +0000

Good thoughts. Thanks for sharing.

By: Arvid Bux

Arvid Bux — Sat, 12 Dec 2009 07:00:17 +0000

With how life is perceived currently, no time, busy-busy, I like twitter because it allows me to catch up with friends, so at first, I use twitter as something like the 'coffee-corner', it allows me to catch up over what has happened, discuss stuff with my co-workers and after that, it allows me track websites and important news items (the last thing, I rather use RSS for as the stream of message is too great to keep up with all)

By: JasonFalls

JasonFalls — Thu, 10 Dec 2009 13:56:28 +0000

She is. Thanks for pointing it out, Carl.

By: CarlPhelps

CarlPhelps — Thu, 10 Dec 2009 13:41:45 +0000

Hi Jason,

Terrific post, I wish I had seen it sooner. The simple question "why?" is a great lead in to the much broader problem of having a complete marketing strategy in place. Understanding your customers, company, competitors, industry, and value has to come first. Then you can start to understand what communication tools you need, and why you should be using them.

Sounds like your mom is a bright marketer!

By: JasonFalls

JasonFalls — Wed, 09 Dec 2009 17:56:07 +0000

Thanks for the comment, Akash. Appreciate the thoughts.

By: Akash Sharma

Akash Sharma — Wed, 09 Dec 2009 16:35:26 +0000

Hi Jason,”Why” is what most of the organizations don't understand and as they join a particular social media platform just because of the buzz created around it they don't have any answer when you ask this question.
Thanks for sharing this quick yet useful insight.

By: JasonFalls

JasonFalls — Wed, 09 Dec 2009 00:52:17 +0000

Not out loud. Heh.