Comments on: The Franchise And Social Media: SME-TV With Ruby Tuesday

By: SMEDIAM – The Social Media Channel for Growing Your Business Online » Five Tools To Manage Social Media For The Franchise

Mon, 02 Aug 2010 13:11:21 +0000

[...] location businesses can potentially be a nightmare. Gavin Baker, formerly of Ruby Tuesday, and I talked about the Franchise challenges not too long ago. My friend Joel Libava (a/k/a The Franchise King) recognizes the challenges of social media and the [...]

By: Five Tools To Manage Social Media For The Franchise

Five Tools To Manage Social Media For The Franchise — Mon, 02 Aug 2010 10:02:08 +0000

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By: Stacy DeBroff

Stacy DeBroff — Mon, 26 Apr 2010 19:18:26 +0000

Jason- loved this post- I've found our team talking more and more to franchises/franchisees and this tension between who owns and sets social media policy. Loved your video and forward thinking around this-

By: The Franchise King

The Franchise King — Thu, 18 Feb 2010 11:01:11 +0000

That's great to hear, Jason!

By: JasonFalls

JasonFalls — Thu, 18 Feb 2010 10:38:05 +0000

Thanks for the comment, J. Gavin is tackling those problems every day. He's
a smart cookie who I'd guess will wind up showing some case studies for
other franchisees on how to do it.

By: The Franchise King

The Franchise King — Thu, 18 Feb 2010 00:02:30 +0000

Thanks for posting this, Jason. Sometimes, franchisors can get away with doing their social media marketing in house. I do recommend that they get some help early on at least, and then slowly take it over themselves.

Unless the in-house folks have been on Twitter awhile, have active FB and LinkedIn accounts that they've been using for a spell, they'll need a lotta-luck with their franchise social media efforts.

Ruby Tuesday's folks seem to get it, so far..

By: JasonFalls

JasonFalls — Sat, 12 Dec 2009 23:45:54 +0000

No doubt about that. Gavin's doing a nice job with a big brand. It was
good to get to see it a bit.

By: jakrose

jakrose — Sat, 12 Dec 2009 02:22:01 +0000

Great interview guys. I am envious of Gavin's post at Ruby Tuesday. He is helping build a social media presence for a major company from scratch. Not to glamorize it. Because I know all that policy work and initial management are not the most creative, freedom filled tasks. But still, I imagine he is truly gaining an immense amount of experience.