From the monthly archives:

January 2010

Who Is Watching Our Waggle?

January 29, 2010 · Comments

Karl von Frisch spent years studying honey bees. He was fascinated with how bees found sources of pollen and communicated that back to their fellow hive mates. As he studied, he discovered the bees that actually find the pollen do not return to lead others to it. Instead, they perform intricate dances within the hive that vary depending upon a variety of factors.

When food is within a certain distance of the hive, the dance is circular. When food is farther, the dance is a sort of figure eight with what he called a “waggle” in the middle. The speed of the dance, he discovered, had to do with a more specific distance to the food source. The dance included a straight movement to indicate direction of the food as well.

Read More

{ 34 comments }

How Well Do You Know Your Audience?

January 27, 2010

I worked with a major consumer product goods company once that insisted that a particular product it offered was to be marketed to men. New to the fold and not afraid to ask the obvious question, I said, “Why not women?”
All the market research in the world told them women didn’t like their product. All [...]

Comments Keep Reading Here

BuzzVoice Makes Blogs Accessible, Portable

January 23, 2010

I sat in the audience at SOBCon last May astonished at the presentation given by Glenda Watson Hyatt on accessibility and social media. Glenda, who has cerebral palsy — and I say “has” instead of “suffers from” because if you’ve ever met her, you know damn well she doesn’t suffer from anything — is probably [...]

Comments Keep Reading Here

The Personal Power Of Social Media

January 22, 2010

Monday was my birthday. I normally ignore it. After 25, there’s not much to look forward to. A few years ago, my parents would call, a few other relatives would send emails and maybe a co-worker or two would remember and wish me happy birthday. The world of social media changes all that.
From Sunday through [...]

Comments Keep Reading Here

Apparently, It Was All About The Conversation

January 20, 2010

Forrester Research’s Social Technographics Ladder has been the cornerstone of many social media marketing efforts constructed in the last few years. The inactives-to-creators rating of how people use social media essentially shows that most people are either inactive or watch the social web; a few join networks; some collect content; a few (about the same [...]

Comments Keep Reading Here

Four Styles Of Marketing On Twitter

January 18, 2010

Marketing on Twitter continues to be one of the most talked about subjects in social media today. The social media purists still sing campfire songs about how you can’t do it. Dell is up to $6.5 million dollars in sales there. While I strongly believe there is no right or wrong way to use Twitter [...]

Comments Keep Reading Here

Join Me In Dallas For The 2010 Optimization Summits

January 15, 2010

One of my strategies for evangelizing social media in 2010 is to speak at events outside the social media bubble. My hope is to help educate business people on the world of social media marketing and social business to widen the appeal and acceptance of what we do and help people become more efficient and [...]

Comments Keep Reading Here

Postrank Makes Online Media Relations Easier With Top Blogs Lists

January 14, 2010

One of the most tedious and frustrating facets of public relations in the new media era is identifying the best blogs to add to an outreach list. Postrank made that task a bit easier when they unveiled Postrank Topics in 2009. Now you could at least get a current snapshot of the top blogs in [...]

Comments Keep Reading Here

Community Building Tips From Spike Jones

January 13, 2010

Passionate fans willing to knock down walls to tell people how cool your brand is seems to be what everyone in marketing is looking for. My friends at Doe-Anderson helped build an ambassador program around Maker’s Mark bourbon. Sexy product. Passionate people. Fun times. The Harley Owner’s Group is similar. Sexy product. Passionate people. Fun [...]

Comments Keep Reading Here

How To Hire A Social Media Agency Or Consultant

January 11, 2010

I’ve tried to steer clear of the social media guru conversation. I think it’s petty and short-sighted for people to moan and bitch about some up-start blogger or right-out-of-college entrepreneur type claiming to be or help make you a social media expert. No, I don’t think these people are worth the time or money and [...]

Comments Keep Reading Here

← Previous Entries