Comments on: Wanna Neat Job In Public Relations?

By: JasonFalls

JasonFalls — Tue, 09 Feb 2010 05:20:30 +0000

Thanks a lot, Tac. Glad to have you stop by and clarify for us. I appreciate
the comment and the fact WE wanted to advertise here. Good luck with the
search.

By: tacanderson

tacanderson — Tue, 09 Feb 2010 03:12:45 +0000

Hey Jason, Thanks for the post. An understanding of all communication channels are imperative in everyone that Waggener Edstrom's hires. In fact everyone in all roles, from Sr execs to operations and facilities management took training on social media during 2009, just to emphasize it.

There are several jobs where social media is a bigger part of the role so it may be called out more specifically but it is a given at Waggener Edstrom that everyone understands it and how to use it.

Maybe we just take it for granted that a Sr leader would understand this but that may be an assumption we shouldn't make.

By: JasonFalls

JasonFalls — Mon, 08 Feb 2010 21:20:30 +0000

Thanks a lot, Tac. Glad to have you stop by and clarify for us. I appreciate
the comment and the fact WE wanted to advertise here. Good luck with the
search.

By: JasonFalls

JasonFalls — Mon, 08 Feb 2010 21:20:30 +0000

Thanks a lot, Tac. Glad to have you stop by and clarify for us. I appreciate
the comment and the fact WE wanted to advertise here. Good luck with the
search.

By: tacanderson

tacanderson — Mon, 08 Feb 2010 19:12:45 +0000

By: tacanderson

tacanderson — Mon, 08 Feb 2010 19:12:45 +0000

By: Tom Rau

Tom Rau — Mon, 08 Feb 2010 06:35:43 +0000

Thanks for your support on this.
Having a strong voice helping you with the job filling is not only beneficial for the company, as it will very likely get a new employee perfect for the job, but also one that is highly motivated, as he has to live up to the recommendation he received by his supporter.
Just think if Jason would recommend you for a job. You'd work your ass of to make sure, that the company will know Jason did recommend the right person. And in return you will be much more appreciated and Jason will be repeatedly asked to help with a job filling.

By: Tom Rau

Tom Rau — Mon, 08 Feb 2010 06:35:43 +0000

By: JasonFalls

JasonFalls — Sat, 06 Feb 2010 06:54:27 +0000

Thanks for the feedback, Beth. Good to see social is becoming more and more
a given rather than a bonus. And the more I thought about WE's posting, the
more I thought, “They don't have proving ROI on the job description, but I'm
sure it's required.” Still, would love to see it mentioned. Thanks for
chiming in from Fleishman's perspective.

By: JasonFalls

JasonFalls — Sat, 06 Feb 2010 06:54:27 +0000

By: Beth Ward

Beth Ward — Fri, 05 Feb 2010 22:44:01 +0000

Jason,

I'm with you, PR is the natural umbrella under which social media falls. Traditionally in marketing, our brothers (advertising) owned the paid space, while PR ruled the earned space. With the advent of social or sharing comes the opportunity to communicate in yet another arena. Public Relations with its focus on content, writing and news makes social a natural new venue.

As I look for new candidates at Fleishman-Hillard (senior or junior) social is a requirement at all levels. Our communications require a strategic approach not just a tactical execution. So VPs, AEs, and interns must know how to communicate with audiences beyond press releases and media Q&A. With all new employees social is not a nice to have, but a must have.