Comments on: Corporate Blog Success Starts And Ends With Business Metrics

By: Douglas Karr

Douglas Karr — Sun, 29 Aug 2010 03:29:17 +0000

This is just one strategy, though. I'm not a 'hippie' and believe in measurable results, but I also know as a direct marketer that a conversion doesn't often happen in a single event. The research here suggests otherwise, based on analytics that doesn't often pick up a return visitor. There are industries outside of Aprilaire that require nurturing of a lead and building trust before they're going to take the next step.

The problem with the one-hit strategy is that you're not building momentum with readers and incorporating social engagement. Take a look at competing strategies via Alexa or Compete and you'll find that a blog that is built for engagement has far more reach than a shallow, one-time hit.

That said, I always encourage clients to establish a strategy and a path for engagement with the first touch... but I know from experience that an ongoing nurturing strategy will lead to much greater results.

By: Wedding Photographer Hampshire

Wedding Photographer Hampshire — Mon, 26 Jul 2010 20:22:51 +0000

I am new to the corporate blogging thing and was never sure what benefit it would give my business, however reading some of these comments it is clear it is something I need to be doing.

Will get onto my website guy.

Thanks for the info
Geoff

By: Wedding Photographer Hampshire

Wedding Photographer Hampshire — Mon, 26 Jul 2010 13:22:51 +0000

By: Info

Info — Tue, 13 Jul 2010 20:48:12 +0000

You know I could use alot of help in this area!

By: Why your company needs a Social Media Manager | Radel In Real Life

Why your company needs a Social Media Manager | Radel In Real Life — Sat, 10 Jul 2010 06:15:18 +0000

[...] They give you great traffic. Jason Falls explains this in a case study he featured that shows that a LOT of visits to a specific corporate blog came via [...]

By: seospidy

seospidy — Thu, 08 Jul 2010 10:46:21 +0000

Nice Post Points are crystal clear thanks for amazing article.

By: 10 Essential Social Media Tips for B2B Marketers | The Place of Libremotion

10 Essential Social Media Tips for B2B Marketers | The Place of Libremotion — Tue, 22 Jun 2010 22:22:04 +0000

[...] can build up qualified prospects through search engine rankings too. Be sure to update your blog regularly with valuable content and follow up with the comments [...]

By: 20_Will_Gibbs_46

20_Will_Gibbs_46 — Wed, 09 Jun 2010 02:16:27 +0000

Before a business becomes marketable, it really has to be able to create a name first where one effective venue for this is the web. Exposing the business comes in forms of online corporate blogs and articles that is crawled all over the internet. We can see from research that more traffic is being generated through search engines, that's why these types of content should be exhausted.

With that as a growing trend, business exposure became a tight competition that one should keep up with strategies to have an edge over rival companies. The larger the community a business was able to create, the wider would be its popularity. I am glad that our investment in Orange County SEO is indeed a help in buzzing our brand and the company to a wide range of target clients.

By: SEOP.com

SEOP.com — Mon, 24 May 2010 00:35:48 +0000

Nice post. Great points. I agree that blogs really are powerful tool even for big corporations as far as online marketing is concerned.

By: Magician

Magician — Thu, 13 May 2010 10:42:24 +0000

I agree totally, business blogging is the way of the future - keeping all your customers fully updated regularly / hourly with current info is vital for success.

Roger
One of the finest Corporate Magician

By: The Captains Club » Blog Archive » 10 Essential Social Media Tips for B2B Marketers - Welcome to The Captains' Club

Tue, 11 May 2010 20:43:13 +0000

[...] can build up qualified prospects through search engine rankings too. Be sure to update your blog regularly with valuable content and follow up with the comments [...]