Comments on: Think Traditional Media Is On The Online Ropes? Think Again.

By: Home Care Companies: Remember the Value of Traditional PR | Walker Marketing

Thu, 03 Feb 2011 20:34:53 +0000

[...] The audience is already there – Newspaper circulation is declining, but readership is higher than ever. A typical newspaper now has five or six times its previous audience because of Internet page [...]

By: Box Scores, Feb. 22-28 – “Tiger Woods, Going Viral & Mr. Rogers” « Work. Play. Do Good.

Tue, 02 Mar 2010 21:58:30 +0000

[...] -â€œThink Traditional Media Is On The Ropes? Think Again.â€ [...]

By: Helpful and Interesting Links Around the Blogosphere – February 26th, 2010

Helpful and Interesting Links Around the Blogosphere – February 26th, 2010 — Fri, 26 Feb 2010 20:39:59 +0000

[...] Think Traditional Media Is On The Online Ropes? Think Again – SocialMediaexplorer.com [...]

By: Five for Friday 2.26

Five for Friday 2.26 — Fri, 26 Feb 2010 08:36:40 +0000

[...] Think traditional media is on the online ropes? Think again. â€“ This is an interesting piece from Jason Falls that looks into the hard numbers (from compete.com) on popular local blogs compared to the traditional media outlets. The numbers here will surprise you. [...]

By: JasonFalls

JasonFalls — Thu, 25 Feb 2010 23:57:34 +0000

Certainly not arguing that point. The comparison was drawn to make a point,
not be an apples to apples analogy. Thanks for the comment.

By: Large Format Prints

Large Format Prints — Thu, 25 Feb 2010 23:43:37 +0000

It just occurred to me that by drawing full comparisson between blogs and newspapers is not the same as just comparing blogs with editorials; considering that blogs are much more opinionated than newspaper articles (theoretically).

Furthermore, one of the reasons newspapers are perceived as not containing facts is because they are usually done the day before; whereas online media can update it every minute. Regarldess, newspaper is still a good source of initial information.

By: JasonFalls

JasonFalls — Thu, 25 Feb 2010 15:57:34 +0000

Certainly not arguing that point. The comparison was drawn to make a point,
not be an apples to apples analogy. Thanks for the comment.

By: Large Format Prints

Large Format Prints — Thu, 25 Feb 2010 15:43:37 +0000

By: Dan Vonderheide

Dan Vonderheide — Thu, 25 Feb 2010 02:04:47 +0000

'Twas my mistake, Jason. I was actually referring to the Capital Times, a smaller publication that went online-only in 2008. http://en.wikipedia.org/wiki/The_Capital_Times

By: halpeat

halpeat — Wed, 24 Feb 2010 19:17:23 +0000

Well, yes. And I wish you'd also come over some time and fight the good fight on behalf of travel media big and small, and all “traditional” (whatever that is) as opposed to the New Messiah oops New Media Travel Bloggerati. Have yourself a laugh as they expound at great length on why all traditional media is a sinking Titanic along with all journalists big and small who still have any stake in it, while they have found the sole wave of the future to catch. Curious though, isn't it, that they expound at great length about the sinking ship but never tell you what that oh-so-successful “business model” online of theirs is? You tell me, why anyone who is genuinely successful at any enterprise of any kind in this life spends that degree of time and word length examining the supposedly sinking downside but never reveals the details on the all-saving upside? Thanks, Jason, keep on telling it like it is, and not just like what people who are actually more desperate than certain are hoping it will be like.

By: themaria

themaria — Wed, 24 Feb 2010 04:03:16 +0000

Interesting discussion, Jason! I agree that traditional news sources aren't going away any time soon. It's a trust issue, I think. We have read papers for decades, and have come to expect that they are an authority on news. The social media revolution definitely upended some of that notion, and although many are excited about citizen journalism and “everyone is a publisher” approach, many are still wary of sources that aren't affiliated with major news networks. Reminds me of Clay Shirky's “Here Comes Everybody” – there's still some cache to being a published author, because it implies that the person passed through somewhat rigorous filters. Same with news sources. So much info out there that necessity for filtering is more pronounced than before. And major news sources (online or offline) provide that comfort.

I agree with @billgrunau in that news outlets need to do a better job of monetizing their content, and making their sites more usable and relevant.

Good stuff! (As always)