Comments on: Exploring Social Media Monitoring: An Industry Survey

By: Fadl

Fadl — Wed, 22 Sep 2010 00:55:14 +0000

Has anyone come across a comprehensive industry survey that includes dollar values of the global industry ?

By: Andrei Ionut

Andrei Ionut — Fri, 26 Mar 2010 21:47:25 +0000

It will be intresting to see how much companies care for monitoring and the amount of data analysed before and after a campaign.

By: Andrei Ionut

Andrei Ionut — Fri, 26 Mar 2010 14:47:25 +0000

It will be intresting to see how much companies care for monitoring and the amount of data analysed before and after a campaign.

By: SysCommTeam

SysCommTeam — Mon, 15 Mar 2010 08:21:52 +0000

I like the flow of the survey, quite well thought and I wouldn't consider it too long. I look forward to seeing the results though.Did you only publish the survey here? Maybe it would be better to use a variety of channels for it, as to be able to generalise the results.

By: JasonFalls

JasonFalls — Wed, 03 Mar 2010 20:11:02 +0000

Thanks, Tom. Good thoughts to consider.

By: JasonFalls

JasonFalls — Wed, 03 Mar 2010 20:08:55 +0000

Thanks for the feedback, Louise. First complaint I've had on length
and there's certainly no requirement to participate. Sorry it was too
much of a commitment for you but thanks for taking the time.

By: Tom Webster

Tom Webster — Wed, 03 Mar 2010 13:42:04 +0000

Thanks for this, Jason. For next time: if your list of “satisfaction” items mirrored your list of “importance” items for paid solutions, AND you filtered the responses by persons either currently paying for SM monitoring (which you asked) or people *planning* to (which I don't think you did), you could create your very own nifty x/y chart and do a little Garter-esque Magic Quadrant “chartporn” on where the SM industry is delivering, and where it is not. Depending on how robust and representative the sample is, that would be an immensely valuable graph. But, I'm a bit of a survey geek.

By: Louise Crooks

Louise Crooks — Wed, 03 Mar 2010 12:37:11 +0000

Hi Jason, this survey is a bit long and complex. Can you shorten and simplify the questions without compromising your objective? If not, I would send it to your most loyal customers who would take the time to fill it in. I got a third of the way through and gave up.

By: JasonFalls

JasonFalls — Mon, 01 Mar 2010 13:40:41 +0000

Thanks for the critical analysis. I'm not a market researcher. Just a guy
looking for some specific answers. Certainly, if I were conducting market
research for a client, I'd put a lot more thought (and someone else's
expertise) into building a survey tool. I whipped this up in 20 minutes
myself using Formspring to gain some insight from people using social media
monitoring tools for my own use down the road.

I'll certainly pay attention to the post comments, however. Thanks for the
constructive feedback. I'm sure I'll learn a few things.

By: Urs E. Gattiker

Urs E. Gattiker — Mon, 01 Mar 2010 13:15:52 +0000

Dear Jason

Thanks for putting this survey online.

I tried to fill it out but after a few questions I started wondering how one could interpret these data.
I got concerned due to the survey's design about methodological and statistical issues such as, non-response bias, halo effects, double-bareled questions and so forth.
I am sure you will get a lot of responses but I wonder how useful the data are considering the weaknesses inherent in the survey design.

I have outlined this in a bit more detail here:

===> http://cli.gs/MqAdXV

Thanks again for putting this online and I hope that I am wrong with the concerns I raise in the post linked to above.

Urs
Latest blog post: http://commetrics.com/?p=6534

By: JasonFalls

JasonFalls — Mon, 01 Mar 2010 10:20:01 +0000

Good point, Luke. Thanks for that. I'll try to keep in mind job role the
next time I do this. Frankly, I'd be surprised if many outside
marketing/PR/comms are doing it. But it's worth asking. Thanks for the idea.