From the monthly archives:

March 2010

Central Virginia Digital Marketing Summit Planned For April 14

by Jason Falls · March 30, 2010

I’m excited to be partnering with the Central Virginia chapter of the American Marketing Association to present a Digital Marketing Summit on Wednesday, April 14 in Staunton, Va. The day promises to give marketing and public relations professionals, small business owners and entrepreneurs a crash course on a wide variety of Internet and digital marketing topics. I’m confident people will walk away from the event a lot smarter about their online efforts, not because I’m involved, but because I’m smart enough to bring together some really smart folks to help me.

The lineup for the Digital Marketing Summit includes:

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10 comments

Common Sense Safety Tips For Foursquare And Gowalla

by Jason Falls · March 29, 2010

Location-based platforms like Foursquare and Gowalla (and I heard Friday Facebook might be unveiling location-based data soon) are the hot new thing in the tech world. That means the rest of the world will probably think they’re cool about 6-9 months from now. Like many Web 2.0 companies, the location-based services have open source coding and Facebook-like privacy ignorance in their DNA. It’s astounding how little concern has been given to people’s privacy, safety and security with these softwares. But I blame the users almost as much as the companies themselves.

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34 comments

Exploring The Myth Of The Repeat Visitor

by Jason Falls · March 25, 2010

You’ve likely read about my recent research project with Chris Baggott, Jay Baer and Debbie Weil into the web analytics of corporate blogs. Our underlying premise is that most corporate blog traffic is not what many social media marketers assume it to be. Our survey results actually found that upwards of 80 percent of traffic on most corporate blogs comes not from your passionate community of fans, but from first-time visitors.

If you subscribe to the notion that you want to serve the needs of the majority of your audience in order to maximize the efficiency of your marketing efforts, this metric shifts the purpose and focus of corporate blogging from engagement and community building to winning search results.

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21 comments

Succeed Using Social Media
Without Leaving Your Desk

by Jason Falls · March 22, 2010

You can learn a lot about social media without ever leaving your desk. There are a number of great blogs out there that can help you learn. Some companies have webinars that are pretty useful as well. Much of that content is free, even. Every now and then, however, a virtual event comes along that is so good and full of content you don’t have to go hunting for that it’s worth the investment.

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15 comments

Some Social Media Housekeeping Around The Explorer

by Jason Falls · March 19, 2010

I love that you come here and read what I have to say. I’m always humbled at the number of comments, traffic, etc. For some, my site is a gnat on the windshield. But I know there are others who would love to have a blog that has the same amount of visitors, visibility, etc.

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15 comments

Targeting Influencers: A Case Study With Chevy Volt

by Jason Falls · March 17, 2010

I don’t write about cars. I don’t really even write about gadgets. But I’m writing about the Chevy Volt electric car today. Why? Because the folks at Chevy are using influencer targeting as a method to get the word out about their car. No, I’m not succumbing to the power of a good pitch. The car is cool and there’s a fun video below featuring Robert Scoble and Guy Kawasaki that will show you some of that. I want to share the influencer outreach approach they’re using as an example of good PR and interaction with the social media space.

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46 comments

What Bloggers Should Know About PR And Advertising

by Jason Falls · March 15, 2010

I was dumbfounded when I read a recent New York Times article about mommy bloggers that indicated a conference session topic at an event called Bloggy Bootcamp was how to let public relations firms know you don’t work for free. A few months ago, I reached out to a prominent mommy blogger on Twitter to let her know that I had a client whose products she might be interested in – not a pitch, just a light toss that indicated I may pitch her down the road. She responded by saying, “I’ll be happy to work with your client. My fee is $125 per hour.” I was stunned.

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174 comments

Collaborate With Me On Collaboration

by Jason Falls · March 12, 2010

Collaboration, though vague in definition, seems to be one of the more powerful end results of successful social media efforts. Whether it’s collaborating internally to improve business processes and efficiencies or gang-tackling a product improvement with your own customers, social media tools seem to tear down silos and connect people across disciplines for the betterment of the company.

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13 comments

Conference Productivity Tips For SXSW

by Jason Falls · March 10, 2010

South by Southwest Interactive begins in ernest tomorrow as geeks from everywhere descend upon Austin, Texas. If you’ve heard of “South by,” you’ve probably been told it’s an amazing experience that is largely defined by parties and networking. Conference productivity is often tossed by the wayside at these things, but if you don’t plan for business success while attending them, then why are you going?

Conferences of any kind are only as productive as you make them. You can to to every session and learn a lot. You can go to none and do the same. If you’re goals are more business driven, the hallways and blogger lounges are where the action is, if not the exhibition floor. But you can’t just show up and be productive.

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