Waxing Poetic On Email Marketing

April 27, 2010 · View Comments

Jason Falls

Email Hack
Image by Ross Mayfield via Flickr

I probably don’t talk enough about the power and effectiveness of email marketing here. I should do that more often. More and more with clients I find myself recommending email marketing strategies and for a lot of reasons.

The main reason I believe in email and email marketing is that real people still use email as their primary communications method. And by real people, I mean those outside the social media echo chamber. I wax poetic on the subject today over at the Blue Sky Factory blog. For more of my thoughts, pay them a visit.

While you’re there, check out Blue Sky Factory. They are my email service provider (you should subscribe to my newsletter if you haven’t already) and I often recommend them to clients. I do not profit from our relationship at all, though they’ve been known to promote me from time to time. Like asking me to guest post on their blog. Enjoy.

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  • "The main reason I believe in email and email marketing is that real people still use email as their primary communications method."

    10 years ago, you could have substituted the word "telephone" in for the word "email" and this post would have still been true. Ahhh, nostalgia...
  • For a business email marketing has to be an important in fact integral part of marketing (depending which sector you are under)
  • Yo have very effective post recognise here. The E-mail is a powerful tool for gaining a customer base faster than by traditional methods. E-mail broadcasting is a service that enables you to distribute thousands of customized e-mails per hour..
  • Excellent! It is great to see these tips to write efficient e-mails that can be very effective for maketing purposes. I would recommend this article to any entrepreneur interested in improving the email marketing strategy.
  • Jason -

    We really appreciate the love. The power of the ask, right? Great article. As much as I preach email marketing every second of the day I never thought of it from that angle. Real. When I think real, face-to-face comes to mind, but I'd agree that email is the next best option.

    Thanks for ... keeping it real.

    DJ Waldow
    Director of Community, Blue Sky Factory
    @djwaldow
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