Comments on: More Proof The Echo Chamber And Reality Aren’t Related

By: Copycats: The Oral Tradition of Blogging | Geoff Livingston's Blog

Copycats: The Oral Tradition of Blogging | Geoff Livingston's Blog — Tue, 10 May 2011 12:43:54 +0000

[...] can be scary about this repetition is that the “good referred stories” may not be grounded in reality. And that’s when whole sectors are led by their digital bards off the proverbial cliff. [...]

By: Brad Marley » Blog Archive » How Do We Add Value If We Are Invisible?

Brad Marley » Blog Archive » How Do We Add Value If We Are Invisible? — Mon, 27 Sep 2010 12:04:05 +0000

[...] seems kind of stupid to get worked up over something that is used by only seven percent of Americans, but practically everybody in my industry uses it, so why wouldn’t we want to fully [...]

By: The is week’s most clicked | SmartBlog On Social Media

The is week’s most clicked | SmartBlog On Social Media — Fri, 07 May 2010 21:31:01 +0000

[...] Everyone’s heard of Twitter — but who’s actually using it? [...]

By: Radio Roundtable: Proportional Response « Media Bullseye – A New Media and Communications Magazine

Fri, 07 May 2010 20:36:04 +0000

[...] the two look at a recent study referenced by both Jason Falls and Valeria Maltoni [ed: Valeria, Jen apologizes for mispronouncing your name for a second time on [...]

By: Tom Webster

Tom Webster — Fri, 30 Apr 2010 18:49:06 +0000

Thanks for this, Jason, and for continuing to provide a balanced point of view about social media. I think Twitter has a genuine place at the table for marketers and brand managers–you just need to know how to calibrate your expectations and how you weight the data you glean from Twitter, and you are definitely at the forefront on that regard.

Thanks again!

By: Tom Webster

Tom Webster — Fri, 30 Apr 2010 11:49:06 +0000

Thanks again!

By: Jeff Vreeland

Jeff Vreeland — Thu, 29 Apr 2010 17:38:07 +0000

Exactly. The fact that my Mom and Dad were able to sign in and pick up quickly how to use facebook speaks to their focus on user experience.

Twitter while simple in terms of the functionality has to overcome the usability.

To twitters credit I think they are seeing (as the report mentions) that this is going to be done from a 3rd party platform.

By: Ike Pigott

Ike Pigott — Thu, 29 Apr 2010 17:19:36 +0000

Jeff, I was actually thinking something very similar.

When you get to Facebook, it's pretty obvious what you can and can't do. Pictures go here, I type in this box, and I am connected to my friends so I see what they are writing about already and it sets an expectation.

When you join Twitter, you are all alone. And with nobody to shepherd you through the expectations and possibilities, it can be pretty damned tempting to quit.

By: JenZingsheim

JenZingsheim — Thu, 29 Apr 2010 17:15:19 +0000

...also, these results kind of make me think about this ad: http://www.youtube.com/watch?v=FOcujXpbkhg&feat...

By: Jason Arican

Jason Arican — Thu, 29 Apr 2010 17:14:08 +0000

There are a lot of people in the US. I should look at the report, because I'm curious if it goes into detail about how this percentage changes with education and affluence.

Obviously it will go up, but by how much?

Regardless, the distinction between people who have heard of it vs. use it is an important one.

By: JenZingsheim

JenZingsheim — Thu, 29 Apr 2010 17:08:38 +0000

First, great post Jason. I've been saying this for a while (that social media participants do not translate directly into “everybody”) and people look at me like I'm a heretic for saying so.

Ike, you didn't ask me but I'll relay that the handful of interactions I've had with small business owners points to a combination of factors–some find it interesting and understand how social media can help them but see it as a huge time commitment (it is) and that they don't have to spare. Others seem to get 'stuck' on trying to learn everything, rather than focusing on the tool that might help them most. These are the ones who show up for social media events–I'm sure there are many others that fall into the “it's a waste of time” category or the “I'll worry about it when I'm mentioned” category.