From the monthly archives:

June 2010

How Share Alike Copyright Can Hurt Your Brand And SEO

by Jason Falls · June 28, 2010

I recently altered my Creative Commons copyright as it pertains to Social Media Explorer. I switched from an open, share and share alike copyright to a non-commercial, share and share alike copyright. While this might seem like a minor alteration that has little implication on anything, I wanted to share with you the agonizing (literally) decision because it has implications on how you might consider applying copyright to your own publishing.

The free and open world of social media advocated by the purists is kind of a, “just share, it’ll be okay,” mentality. Open source, open copyright, don’t be stingy, etc., mantras have created this vast universe of free flowing content and gladness that is the blogosphere. I’ve benefited from the share and share alike movement greatly.

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50 comments

Social Media For The Travel Industry Professional

by Jason Falls · June 21, 2010

Is there an industry better suited for success in social media than the travel industry? Social sites are almost always geared toward, or naturally gravitate toward recommendations and referrals. The most popular form of social content is normally pictures and videos. What do you do when you go on vacation? You take pictures and videos and then post them to your social channels to share. It’s like one big “duh” isn’t it?

My friends Sheila Scarborough and Becky McCray are both expert-level social media and marketing thinkers who have a fantastic learning program for travel industry professionals around social media called Tourism Currents. The course has been implemented once already and then vetted and redone with travel industry professional’s feedback to make it even better.

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13 comments

PR Reader’s Choice Blog Award Voting Is Open

by Jason Falls · June 17, 2010

My friend Arik Hanson started compiling a reader’s choice awards for public relations blogs last year. Arik is a smart guy and a hell of a blogger in his own right and the program was both a kind way of elevating good PR bloggers in several different categories but also a smart way to drive traffic, interest and links for his own blog, which deserves to be nominated in a few of the categories, too.

The 2010 PR Reader’s Choice Awards voting is now open on Arik’s blog. If you’re a PR person who reads some blogs, go vote. You should also go subscribe to all the ones listed for the various awards. They’re good.

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11 comments

How To Make LinkedIn Answers Part Of Your Routine

by Jason Falls · June 16, 2010

Using LinkedIn Answers is probably one of the most effective, yet under-used ways to build credibility and generate qualified leads using social media. I’m even guilty of focusing my efforts on other social networks, despite the fact that what I do, by definition, is B2B. I work with companies, not consumers. And LinkedIn is a more natural environment for B2B lead generation.

Why? LinkedIn is business in the front and back. No party here. Sorry, Billy Ray.

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69 comments

Sharing Versus Self-Promotion: An Experiment

by Jason Falls · June 11, 2010

I’ve been conducting some experiments on sharing lately, tracking the number of clicks on various links I share on Twitter and Facebook. While my stats are biased by a couple of factors, I anticipate they will tell us a few interesting things about what kind of traction you can get out of sharing items through social media.

Recently, the fine folks at dlvr.it, an automation service that will post any RSS feed’s entry to any or all of a eight services (Twitter, Facebook, Tumblr, Identica, Google Buzz, LinkedIn, Ping.fm or another RSS feed), asked me to try their site. I thought it would make for a good lab since they offer metrics behind your shares.

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25 comments

Copywriting For Social Media

by Jason Falls · June 9, 2010

One of my big regrets in my time in the advertising agency world is that I never seemed to have enough time to figure out a good way to talk to the creatives at my former agency about social media. My door was always open, but I was covered up with projects, as were they. So when it came time to look at the social media concepts for our clients, most of the eyes looked my way.

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41 comments

Here’s A Little English To Doctor The Spin

by Jason Falls · June 7, 2010

It’s amazing what good public relations can do. And by “good” I mean fair and honest. Fortunately, the power-to-the-people shift brought about by corporate scandals, economic uncertainty and social media is forcing more and more public relations firms, professionals and departments to be that or be embarrassed … or finished. Unfortunately, the education most public relations professionals received, coupled with the company-first doctrine of the business world means most public relations, by nature, isn’t good. It’s spin.

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30 comments

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