Month: July 2010

This is Frank Eliason‘s last week at Comcast. The poster boy for leveraging social media for customer service and, in the process, turning around a struggling company’s image, will no longer be @ComcastCares on Twitter....read more

In the past two weeks, I’ve been asked a version of the same question about four times. The questions came from decision-makers at three companies/brands and one advertising agency. The question was generally this one:...read more

Forrester Research has produced another interesting report, this one focusing on perhaps the hottest topic of the social media world over the past year: The ROI of Social Media Marketing. The piece, primarily authored by...read more

If you did a tag cloud on what was being bounced around the social media echo chamber in the last 14 days, the word “influence” would probably be the largest. Yes, even larger than “Old...read more

This week I had the honor of spending a couple days with Chris Barger and his team, along with several brand team members at General Motors. I was really taken with the passion and excitement...read more

Got a hot tip yesterday that this was coming. Kmart announced today during #gamerchat an interesting new (and likely industry and retail first) social media effort to bridge their online gaming community at MyKmart.com with...read more