Comments on: Get Out Of Your Comfort Zone, Or Else http://www.socialmediaexplorer.com/social-media-marketing/get-out-of-your-comfort-zone-or-else/ Social Media Consulting, Public Speaking and Education Sun, 12 Feb 2012 01:10:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: gelbendorf http://www.socialmediaexplorer.com/social-media-marketing/get-out-of-your-comfort-zone-or-else/comment-page-1/#comment-33417 gelbendorf Sat, 24 Jul 2010 08:31:23 +0000 http://www.socialmediaexplorer.com/?p=3799#comment-33417 Is the Old Spice campaign really a true "social media campaign" (if a thing as such really exist...) or is it a (slik and shiny) traditional campaign BROADCASTED within social media networks? Is the fact that users can spread it virally and engage with it enough to make it so much different than a traditional campaign? How is it different from the Wassap campaign with the gazillion reactions it invoked in the most cutting edge forms of it's time?<br>For the record, I do think that it's a great campaign. My late Grandpa would be thrilled to know that he smelled like a crazy hot guy... I still don't want to smell like my grandpa though ;) Is the Old Spice campaign really a true “social media campaign” (if a thing as such really exist…) or is it a (slik and shiny) traditional campaign BROADCASTED within social media networks? Is the fact that users can spread it virally and engage with it enough to make it so much different than a traditional campaign? How is it different from the Wassap campaign with the gazillion reactions it invoked in the most cutting edge forms of it's time?
For the record, I do think that it's a great campaign. My late Grandpa would be thrilled to know that he smelled like a crazy hot guy… I still don't want to smell like my grandpa though ;)

]]> By: gelbendorf http://www.socialmediaexplorer.com/social-media-marketing/get-out-of-your-comfort-zone-or-else/comment-page-1/#comment-33271 gelbendorf Sat, 24 Jul 2010 01:31:23 +0000 http://www.socialmediaexplorer.com/?p=3799#comment-33271 Is the Old Spice campaign really a true "social media campaign" (if a thing as such really exist...) or is it a (slik and shiny) traditional campaign BROADCASTED within social media networks? Is the fact that users can spread it virally and engage with it enough to make it so much different than a traditional campaign? How is it different from the Wassap campaign with the gazillion reactions it invoked in the most cutting edge forms of it's time?<br>For the record, I do think that it's a great campaign. My late Grandpa would be thrilled to know that he smelled like a crazy hot guy... I still don't want to smell like my grandpa though ;) Is the Old Spice campaign really a true “social media campaign” (if a thing as such really exist…) or is it a (slik and shiny) traditional campaign BROADCASTED within social media networks? Is the fact that users can spread it virally and engage with it enough to make it so much different than a traditional campaign? How is it different from the Wassap campaign with the gazillion reactions it invoked in the most cutting edge forms of it's time?
For the record, I do think that it's a great campaign. My late Grandpa would be thrilled to know that he smelled like a crazy hot guy… I still don't want to smell like my grandpa though ;)

]]> By: JasonFalls http://www.socialmediaexplorer.com/social-media-marketing/get-out-of-your-comfort-zone-or-else/comment-page-1/#comment-33266 JasonFalls Fri, 23 Jul 2010 13:05:32 +0000 http://www.socialmediaexplorer.com/?p=3799#comment-33266 Good thoughts, Carl. Thank you for those. Good thoughts, Carl. Thank you for those.

]]> By: Carl Thress http://www.socialmediaexplorer.com/social-media-marketing/get-out-of-your-comfort-zone-or-else/comment-page-1/#comment-33265 Carl Thress Fri, 23 Jul 2010 12:47:46 +0000 http://www.socialmediaexplorer.com/?p=3799#comment-33265 Like a streaker in church... I like that. Reminds me of another analogy you could just as easily apply to some of the self-congratulatory speak we (yes, I'm admitting guilt here, too) fall into... the emperor has no clothes. <br><br>As a casualty/survivor (a little of both) of the early 2000s internet bubble burst, I'm wary of anything that paints itself as the next big, sure-fire thing and puts technology or "coolness" above tangible results or real-world applications.<br><br>Back in the day, if you were making money online, that was almost considered a bad thing. People would talk about how Amazon was losing money on every sale as if that was the most ingenious thing ever, and investors were only too eager to plunk down money on a web-based project, as long as it had plenty of sizzle (an enticing-sounding URL and "hip" looking front men), regardless of whether there was any meat on the bone.<br><br>I'm seeing some worrisome parallels today with social media. The Fast Company Influencer Project jumps immediately to mind... as does, to a lesser extent, the Old Spice campaign, based on some of the early figures we're hearing on its impact on sales. "Influence" seems to be the cause du jour, and results take a backseat, as long as something's generating enough buzz with the "in" crowd.<br><br>Don't get me wrong. There are many credible, highly respectable voices in the social media space, including yours, Jason. And the potential for social media remains sky-high. I just worry that we might be falling into some of the same traps that tripped us up a decade ago. Like a streaker in church… I like that. Reminds me of another analogy you could just as easily apply to some of the self-congratulatory speak we (yes, I'm admitting guilt here, too) fall into… the emperor has no clothes.

As a casualty/survivor (a little of both) of the early 2000s internet bubble burst, I'm wary of anything that paints itself as the next big, sure-fire thing and puts technology or “coolness” above tangible results or real-world applications.

Back in the day, if you were making money online, that was almost considered a bad thing. People would talk about how Amazon was losing money on every sale as if that was the most ingenious thing ever, and investors were only too eager to plunk down money on a web-based project, as long as it had plenty of sizzle (an enticing-sounding URL and “hip” looking front men), regardless of whether there was any meat on the bone.

I'm seeing some worrisome parallels today with social media. The Fast Company Influencer Project jumps immediately to mind… as does, to a lesser extent, the Old Spice campaign, based on some of the early figures we're hearing on its impact on sales. “Influence” seems to be the cause du jour, and results take a backseat, as long as something's generating enough buzz with the “in” crowd.

Don't get me wrong. There are many credible, highly respectable voices in the social media space, including yours, Jason. And the potential for social media remains sky-high. I just worry that we might be falling into some of the same traps that tripped us up a decade ago.

]]> By: gelbendorf http://www.socialmediaexplorer.com/social-media-marketing/get-out-of-your-comfort-zone-or-else/comment-page-1/#comment-33252 gelbendorf Thu, 22 Jul 2010 19:55:01 +0000 http://www.socialmediaexplorer.com/?p=3799#comment-33252 Maybe the best help we can give them is to let them stay away? :) Maybe the best help we can give them is to let them stay away? :)

]]> By: Morgan http://www.socialmediaexplorer.com/social-media-marketing/get-out-of-your-comfort-zone-or-else/comment-page-1/#comment-33132 Morgan Tue, 20 Jul 2010 11:56:50 +0000 http://www.socialmediaexplorer.com/?p=3799#comment-33132 Maybe the serial killer is just upset that someone thinks the world cares about whether they're going to TCBY. Most of the people in my life, including my 12-year-old daughter and 78-year-old mom, are on Facebook and understand it just fine. Then again, my best friend isn't on FB -- he can't afford Internet service because of the crappy job he's had to settle for in this miserable economy. 15 million people out of work, yet iPhones are flying off the shelves. A bubble? I'll say. Maybe the serial killer is just upset that someone thinks the world cares about whether they're going to TCBY. Most of the people in my life, including my 12-year-old daughter and 78-year-old mom, are on Facebook and understand it just fine. Then again, my best friend isn't on FB — he can't afford Internet service because of the crappy job he's had to settle for in this miserable economy. 15 million people out of work, yet iPhones are flying off the shelves. A bubble? I'll say.

]]> By: Facebook Development Agency http://www.socialmediaexplorer.com/social-media-marketing/get-out-of-your-comfort-zone-or-else/comment-page-1/#comment-33130 Facebook Development Agency Tue, 20 Jul 2010 09:01:59 +0000 http://www.socialmediaexplorer.com/?p=3799#comment-33130 You're absolutely right! I think certain platforms should be created for the betterment otherwise it won't take long when things are going to demolish and get even worse!<br><br>I really feel the dedication and hard work you fill-in and come up with such great posts!<br><br>Excellent post Jason! Kudos! You're absolutely right! I think certain platforms should be created for the betterment otherwise it won't take long when things are going to demolish and get even worse!

I really feel the dedication and hard work you fill-in and come up with such great posts!

Excellent post Jason! Kudos!

]]> By: Going Somewhere with This. Really. « Left Lane Ends http://www.socialmediaexplorer.com/social-media-marketing/get-out-of-your-comfort-zone-or-else/comment-page-1/#comment-33121 Going Somewhere with This. Really. « Left Lane Ends Mon, 19 Jul 2010 21:50:52 +0000 http://www.socialmediaexplorer.com/?p=3799#comment-33121 [...] that in the Cuisinart 4-12 cup, I came across this excerpt from ‘Social Media Explorer‘ It is my belief that there’s the social media and even [...] [...] that in the Cuisinart 4-12 cup, I came across this excerpt from ‘Social Media Explorer‘ It is my belief that there’s the social media and even [...]

]]> By: Helpful and Interesting Links Around the Blogosphere – July 16, 2010 | Passwater Media http://www.socialmediaexplorer.com/social-media-marketing/get-out-of-your-comfort-zone-or-else/comment-page-1/#comment-33073 Helpful and Interesting Links Around the Blogosphere – July 16, 2010 | Passwater Media Sat, 17 Jul 2010 10:50:47 +0000 http://www.socialmediaexplorer.com/?p=3799#comment-33073 [...] Get Out Of Your Comfort Zone, Or Else – socialmediaexplorer.com [...] [...] Get Out Of Your Comfort Zone, Or Else – socialmediaexplorer.com [...]

]]> By: hypno5ive http://www.socialmediaexplorer.com/social-media-marketing/get-out-of-your-comfort-zone-or-else/comment-page-1/#comment-33036 hypno5ive Thu, 15 Jul 2010 11:46:10 +0000 http://www.socialmediaexplorer.com/?p=3799#comment-33036 Social media has always been around - and those that know how best to make use of it don't need a 101 course. A better use of time would be an explanation of how to better use the computer and software as a tool in social media. Social media has always been around – and those that know how best to make use of it don't need a 101 course. A better use of time would be an explanation of how to better use the computer and software as a tool in social media.

]]> By: JimBowman http://www.socialmediaexplorer.com/social-media-marketing/get-out-of-your-comfort-zone-or-else/comment-page-1/#comment-33033 JimBowman Wed, 14 Jul 2010 18:12:39 +0000 http://www.socialmediaexplorer.com/?p=3799#comment-33033 You have an uncanny way of reading my thoughts, Jason, and expressing them before I do. I find a lot of value in Twitter, but I have to wonder how some people I encounter there find time to serve clients. <br><br>Most small business owners I talk with recognize the names of bigger sites, such as YouTube, Twitter and Facebook but have no idea how they work or how to best use them. They ask me how much time I invest each day on social media, all the while explaining they have no time for it. <br><br>I find it helps to build a bridge to something they already know and work with, such as direct mail or pay per click advertising, then explain how social media compares for driving traffic. Case studies work well. Too many communicators become enamored of the tools and forget what they are for. <br><br>Jim Bowman<br>ThePRDoc® You have an uncanny way of reading my thoughts, Jason, and expressing them before I do. I find a lot of value in Twitter, but I have to wonder how some people I encounter there find time to serve clients.

Most small business owners I talk with recognize the names of bigger sites, such as YouTube, Twitter and Facebook but have no idea how they work or how to best use them. They ask me how much time I invest each day on social media, all the while explaining they have no time for it.

I find it helps to build a bridge to something they already know and work with, such as direct mail or pay per click advertising, then explain how social media compares for driving traffic. Case studies work well. Too many communicators become enamored of the tools and forget what they are for.

Jim Bowman
ThePRDoc®

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