Comments on: A New Chapter In Personal Brands

By: social media value for business uncertain | Insights & Ingenuity

social media value for business uncertain | Insights & Ingenuity — Thu, 19 Aug 2010 04:26:55 +0000

[...] for sure – but are we letting this big question paralyse us? Was ROI documentation on Frank’s mind when he started this [...]

By: CarlosHernandez

CarlosHernandez — Wed, 11 Aug 2010 03:25:56 +0000

What a pleasant problem to have.

The days of the power solely lying with the brand and not the employee has been busted by the range and power of social media.

I have been encouraging those who are uncomfortable with social media that it provides the space to step out from behind the brand identity ( best symbolized by one's name on a corporate business card).

Employees are faced with the occurrence of having their identity stripped away after being dismissed from a position. Unemployed and employed alike face the challenge of having to seek a new position every 2-3 years.

Why not have their personal brand being the consistent message?

By: Jason Wietholter

Jason Wietholter — Sun, 01 Aug 2010 00:35:32 +0000

It's interesting to me the difference in the two players in your article and how they leverage themselves differently. And it brings up the interesting question about how to handle the mixing of personal brands and corporate brands.

The example of Monty moving to Sony and essentially becoming a brand for hire is a major dilemma. I think you eliminate a lot of the inherent trust problems of being a "brand for hire" by making your goal to provide exceptional customer service and not hack a product.

These guys will be the ones to watch to see how things shape up for the near future in big name corporate/personal brand mixing.

By: Sean SEO Marketer

Sean SEO Marketer — Fri, 30 Jul 2010 21:07:07 +0000

I have seen some people worrying about their position, screaming out to find a new job not a personal brand. However, such people need to realize the importance of getting focused about them. Personal brand is not something that just bought up either by a person or a company but by the quality of the services. If a big company has to loose someone crucial I think they will decide him losing only if they have someone to alternate that place. Because, I don't think a big company would react on personal emotions as emotions don't mix well with business!

By: Sean SEO Marketer

Sean SEO Marketer — Fri, 30 Jul 2010 14:07:07 +0000

By: Five for Friday 7.30 | Jeff Esposito's Blog

Five for Friday 7.30 | Jeff Esposito's Blog — Fri, 30 Jul 2010 12:49:36 +0000

[...] A new chapter in personal brands â€“ This article from Jason Falls addresses the move of Frank Elliason from Comcast to Citi. Now while people moving jobs are nothing new, Frank was the face of Comcast. The humanization of this brand if you will, that will surely be missed. Unlike most people leaving a company, the general public liked Frank as he empathized with their problems and helped them get their issues resolved. This is something that companies will have to look at as the space continues to evolve. [...]

By: JasonFalls

JasonFalls — Thu, 29 Jul 2010 19:05:56 +0000

Very cool! Thanks for saying so.

By: AgapiStudios

AgapiStudios — Thu, 29 Jul 2010 18:44:43 +0000

Just heard you on Prophets with BlogCatelog … Great Job … enjoyed listening to you

By: Dale W. Smith

Dale W. Smith — Thu, 29 Jul 2010 18:41:35 +0000

Support by Management and by company organizations make or break the credibilty of the online persona.

By: Jim Turner

Jim Turner — Thu, 29 Jul 2010 14:16:59 +0000

Kevin I have to say when I told my wife that Frank was leaving Comcast to join CITI I was inflecting some major move and how it was going to change the world. Her response? “That's great honey, who is Frank again?” You are absolutely right that in the big world of big pictures and big companies it may only be moving the needle in that echo chamber.

By: Jim Turner

Jim Turner — Thu, 29 Jul 2010 14:10:46 +0000

Frank and I had this conversation last year in Seattle at Gnomedex over lunch. Is what we have accomplished on social networks as personal brands, (Yeah @geoffliving hates me when i say that) what is a benefit to the overall company brand? Is there a distinction between the personal brand and the company brand? I am looking at this too. In the social media circles it is already happening, CITI is probably seeing more traffic from that sector and we will be cheering Frank on from the sidelines as he works his magic. Sorry Frank, no pressure but we do expect magic.