From the monthly archives:

July 2010

Questioning Shirky’s Cognitive Surplus

by · July 8, 2010

The main gist of Clay Shirky‘s latest book, Cognitive Surplus, is that amazing things are now possible since society is waking up from its television-induced stupor of the last 60 years. The industrial age and media shift of the 1950s gave us skads of free time — a cognitive surplus — but we weren’t ready and didn’t have the mechanisms, in general, to do anything good with it. So we became couch potatoes. Now, with the emergence of a social web, collaboration and connection as possibilities, the world awaits our good deeds.

34 comments

Six Steps For Dealing With Detractors

by · July 6, 2010

Dealing with detractors is perhaps one of the biggest pain points for companies just starting and even well entrenched in social media marketing. “What if someone says something bad about our company?” is often asked by brand managers, executives and more when opening their websites or even Facebook pages to conversations and interactions with consumers.

41 comments

30 Questions For Your Content Strategy

by · July 1, 2010

The more companies that step to the plate to take a swing at social media, the more scratch their heads at this concept of content. Whether it’s their Twitter feed, which makes content short and simple, to Facebook posts (a bit longer, still simple) or blog posts (more involved and complex but not rocket surgery), content confuses them. This is bad since content and a strategy around it drives a lot of social media success.

126 comments