The main gist of Clay Shirky‘s latest book, Cognitive Surplus, is that amazing things are now possible since society is waking up from its television-induced stupor of the last 60 years. The industrial age and media shift of the 1950s gave us skads of free time — a cognitive surplus — but we weren’t ready and didn’t have the mechanisms, in general, to do anything good with it. So we became couch potatoes. Now, with the emergence of a social web, collaboration and connection as possibilities, the world awaits our good deeds.
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.




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