From the monthly archives:

August 2010

Why I Want You To Come To Blog Indiana

by · August 6, 2010

Two weeks from today I will help kick off Blog Indiana for the second year. And I want you to join me there. It’s in Indianapolis August 20 and 21 with a neat Social Media 101 course on Thursday, August 19 for those in need of some basic knowledge. Frankly, Blog Indiana has a little something for everyone.

I’ll be opening the event with another exploration of the Art of Conversation. Yes, I’ve given this talk before, but it’s an evolutionary discussion and changes each time with each audience’s input. I’m diving into the issues of building trust and relationships and marketing through conversations from a brand perspective. It’s a fun talk and I want you to be a part of the exchange because I learn as much about the topic as you do. We are smarter than me.

10 comments

Could Consultants Offer Incentive-Based Pricing?

by · August 4, 2010

Karen Klein asked a tough question of me at Social Media Club Seattle last week. Karen is the CEO of SilverPlanet.com, a website focused on helping boomers and elders with aging products and services, particularly home facilities. She expressed an interest (past or present) in hiring a consultant to help with her company’s social media marketing. But, like many small business owners, non-profit organizations or recession conscious companies might agree, Karen seemed to say that consultants are often too expensive.

Her question was a good one:

74 comments

Want To Know More About Facebook For Business?

by · August 3, 2010

Everyone has Facebook fever. Especially companies trying to find that secret social networking viral sauce. Every client I have asks me how to market their business on Facebook. Chances are, you’re looking to learn more about marketing on Facebook, too.

7 comments

Five Tools To Manage Social Media For The Franchise

by · August 2, 2010

Managing social media content and conversations can be difficult and time consuming. You’ve got a company blog, Facebook page, Twitter account, YouTube and Picasa accounts for multimedia, perhaps do some participating on industry message boards … even for a small business, the time and effort can be overwhelming. Now imaging you have five locations, each with its own distinct need for outposts and content. Or that you’re a national brand that needs to be consistent and efficient with social media content, but you have franchisees who want their own Facebook pages.

42 comments