Month: September 2010

Partnership marketing has been around for a long time. It wasn’t uncommon for Bill Smith’s Plumbing Service to get ad dollars from a big brand such as Kohler for Yellow Page ads if in fact...read more

A hypothetical (but not that foreign) situation: Bill is the greatest potter in the world. He uses magic power to mold the clay into whatever shape he wants just by staring at it. So, not...read more

Think about your favorite restaurant.  That place you go when you have some extra time, maybe a little extra jingle.  Not the place you take the visiting in-laws (unless you actually like them, but then...read more

I heard a lady say last week that she and her company had given up on LinkedIn. They started a group and it was going no where. She said the only people who were participating...read more

You would be hard pressed to find an entrepreneur, business owner, or executive who would not agree that learning how to effectively manage customer relationships is a must if you want to be successful in business. This has been true...read more

I don’t watch a ton of TV, but I do have a few favorite shows. I love AMC’s new series, Rubicon. I watch a lot of Top Chef with my five-year old, because he likes...read more