2010 September | Social Media Explorer

Everything I Learned About Social Media I Learned In Kindergarten

by Angela Maiers · September 21, 2010

I taught kindergarten for one year of my career. It was an extraordinary year. It was an experience I wish every teacher and leader could have at least a small taste of.

There’s something about being around young children; beyond their energy, freshness, and laughter. Children are wise without knowing it. Fearless learners and compassionate leaders; children live in a world where everything matters and everyone has value.

I loved seeing their faces light up when I told them how smart they were making me. They smiled with pride and appreciated the praise; but I am not sure they understood how true those words were.

24 comments

MicroMarketing Offers Great Case Studies, Advice

by Jason Falls · September 21, 2010

My friend Greg Verdino’s new book MicroMarketing is out from McGraw Hill. It’s a solid offering full of awesome case studies and practical tips for embracing and understanding the brand-to-consumer role of digital marketing in the social era. I recommend the book to anyone, from n00bs trying to figure out the social space to experienced marketers looking for inspiration and some centering in a world that constantly pulls you in different directions.

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Productivity Tip Of The Day: Play

by Jason Falls · September 20, 2010

I take my daughter Katie to Mommy-Day-Out preschool two days each week. Because there’s an hour and a half gap between dropping my son off at school and her drop-off time, we get to have breakfast and play a bit. Today, she wanted to play with the camera, too. So we did.

What can you do to play today?

Permanent link to this post (60 words, estimated 14 secs reading time)

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Why PR May Not Win The Social Media Agency Wars

by Stephanie Schwab · September 20, 2010

The default position lately seems to be that social media is being grasped best by PR agencies, and a lot of PR agencies are winning social media business. As a former PR agency person who’s also worked in a social media shop, I’d agree that there are a lot of reasons that PR firms should win the social agency wars. But there are a lot of strikes against them too. Others have recently expounded on why social belongs in PR; I’m going to take the other side and outline where I feel PR is falling short and must catch up in order to win and deliver on integrated social media campaigns.

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Brand Evangelist Jobs: An Oxymoron?

by Jordan Cooper · September 17, 2010

Good morning, folks! My name is Jordan Cooper and I’m the official brand ambassador of this blog and the appointed evangelist of Social Media Explorer and the legend himself, Jason Falls. How can I help you today?

Wait … before you answer that question, I’d like to take this opportunity to tell you about the awesomeness of this blog. We’ve got killer posts here that are jaw-dropping in quality. Our content is like none other and written by authors that completely transcend the industry – like Adam what’s-his-face and Ike Spigot (or is it Faucet?).

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Social Business Model – The Sunflower

by Mark Smiciklas · September 16, 2010

In order to tap into the true potential of social media, businesses will have to make a cultural investment – and begin the process of evolving into social organizations. This integration of social communication within/across organizational ecosystems is becoming a more tangible possibly as companies and non-profits begin to embrace emerging technology while developing more strategic approaches to social media.

24 comments

Counting Nose Prints On Your Shop Window

by Jeff Larche · September 15, 2010

Two pressing needs in digital marketing analytics are estimating ROI and improving conversions through better web metrics. I’ll be talking to you about both in the weeks to come.

The first focuses on optimizing the flow of qualified traffic. The second looks at optimizing what you do with that traffic. Both lead to better online profits.

Let’s actually start with the second one: conversions. To improve your site’s “close rate,” you first have to acknowledge that it’s a lot like running a bricks-and-mortar store — even if what you’re trying to “sell” is the action of subscribing to an e-newsletter or downloading a whitepaper.

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Doing Social Media Well Means Not Going By The Book

by Jason Falls · September 14, 2010

Editor’s Note: The following is a guest post from Ilana Rabinowitz, Vice-President of Marketing for Lion Brand Yarn Company.

Social media consultants often suggest developing a unified “brand voice” and creating a rulebook about how to interact on social media. This goes against two of the most basic criteria for success in social media: openness (transparency) and being yourself (authenticity). The parentheses are the buzzwords often used with these concepts, that are a pet peeve of mine.

16 comments

Six Questions To Jump-Start Your Content Marketing Plan

by Jason Falls · September 13, 2010

Funny how all the social media pundits were screaming, “Content is King!” from rooftops as far back as there were social media pundits. If you heard that line once in advice, conference talks or webinars from 2005-2008, you heard it 10,000 times. Unfortunately, most of those very content-as-king promoters never put the words “content” and “strategy” together in the same sentence and businesses suffered as a result.

“Ya know … just, like, ummmm … write cool stuff, ya know?”

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