2010 October | Social Media Explorer

How To Throw A Great Tweet-Up

by Jason Falls · October 15, 2010

For the last three years, I’ve hosted a Tweet-up at Blog World & New Media Expo in Las Vegas. No, it has never been an “official” Blog World party, but Rick Calvert and the BWE organizers have always come and since it didn’t typically interfere with the official goings on, have appreciated my efforts in getting folks together for a little fun.

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How You Can Help End Cyber Bullying

by Angela Maiers · October 15, 2010

“Who did you help today?”

It is simple question, one that inspires empathy, encourages us to think beyond ourselves, and when answered demonstrates the true power the web holds.

For most of us, social media has changed our lives in some meaningful way because we were helped by someone. Collectively social media is changing the world for good because it demands and rewards individuals and communities who work feverishly to answer this question.
I want to turn our attention and conversation toward a community that desperately needs our help – bullied students.

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Is Social Media a Requirement for Community Managers?

by Adam Helweh · October 13, 2010

I recently jumped in on a Twitter discussion between a few folks who were at odds about defining social media’s role in building and managing communities. Some felt that requiring social media as part of the job description for community managers was not right and might lead those interested in the role to overlook other skills important for the job. Others stated that they could not think of one community management role that could not benefit from the use of social media therefore it was a must have skill for those in the position. I tend to lean more towards the latter opinion. I posted a few messages from the Twitter exchange below.

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The Key To Social Media Success In Regulated Industries

by Jason Falls · October 11, 2010

If you were following along at the old personal blog last week, you know I visited Bangalore, India. There I spoke to a global conference about social media in regulated industries.

My talk dove a bit deeper into the subject matter than I have before and while the research and topic was fresh on my mind, I thought it appropriate to share a takeaway I distilled out of all the preparation work. There emerged for me a common thread in analyzing industries like banking/finance, health care, pharmaceuticals, non-health-related insurance, firearms, tobacco, alcohol and publicly traded companies.

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Will Social Media Make You Ignore Your Customers?

by Jason Falls · October 9, 2010

Editor’s Note: The following is a guest post from Ilana Rabinowitz, Vice-President of Marketing for Lion Brand Yarn Company.

Last week on Twitter, Christopher Penn asked a good question, “How often to do you talk to your customers?” The short answer is “virtually all the time.” When you are developing new products, hiring people, or designing a website, if you aren’t at least talking to your customers in your head, there really is no point. Along comes social media and that requirement increases exponentially with very public results.