From the monthly archives:

October 2010

We’re All Search Marketers Now

by Stephanie Schwab · October 7, 2010

As social media grows and matures, it seems pretty clear that there are a few aspects of this integrated discipline that are becoming increasingly important, yet are undeveloped skills in most social media practitioners.  One such aspect is search marketing.

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26 comments

Social Media Humanization

by Mark Smiciklas · October 6, 2010

If we were to go by its moniker, “Social Media” should present itself as a communication channel rooted in human interaction – people from around the world using accessible publishing tools to share news, ideas and information with each other. It is definitely social, but could it be more human – particularly when it comes to organizations or brands?

We know that individuals are behind the posts, tweets and comments but it seems that organizations may have lost sight of the fact that actual people are connecting with their content. In order to free up their trust in a brand, audiences might like to know a little bit more about the people behind the icons and logos they subscribe to, follow or like.

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33 comments

How A Web Metric Can Make Your Content More Interesting

by Jeff Larche · October 5, 2010

In the 2002 film Comedian, Jerry Seinfeld was followed by a documentary crew during a year-long comedy tour. The first shows were not pretty. It reminded me that the polished acts of even the best stand-ups don’t arrive in a flash of inspiration. They’re forged over months of toil in the hot furnace of hundreds of two-drink-minimum focus groups.

The film also shows Seinfeld talking about his trade with other comics – usually over more drinks, in the back of these same clubs. While they commiserate, others are heard onstage. This background noise, like the distant din of battle, got me thinking about how impossible their jobs are: They’re trying to say something that causes a bunch of strangers to laugh.

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12 comments

Tackling America’s Literacy Problem From A Better Direction

by Jason Falls · October 4, 2010

Our education system is broken. We’ve become a society that ships our kids off to school and leaves the education up to the teachers. While the teachers do as good a job as can be expected, they aren’t the one-stop solution to educating our children. We need more than schools and teachers. We need to all be participants in education for our communities and our country to succeed.

In early 2008, I began working with the National Center for Family Literacy when they became a client of my former agency, Doe-Anderson. We helped formulate their early social media efforts and spearheaded a handful of digital strategies to help the organization move forward. (They’re still a client of Doe-Anderson, who continues to do excellent work.)

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Mission Unaccomplished

by Ike Pigott · October 1, 2010

If I had a nickel for every seminar, webinar, conference, tweetup, SMC meeting or event that focused on Earning Buy-in For Social Media In Your Organization, I’d be able to retire from my humble profession, and spend my days of lavish retirement mining the pixel caves for Social Media Explorer on a full-time basis.

Until Jason throws me out.

I’ve played a role in helping earn adoption of social media through a couple of very traditional corporate cultures now, and I am quite qualified to tell you it is hard work. It’s a triumph of patience, navigation, skill and more patience. There’s an exhilaration that comes with winning over a key executive, and getting them to see the value in using new technologies to solve old problems.

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